SmartNewSolutions agency presentation

1. WE ARE
DIGITAL
AGENCY

2. WHO WE ARE
Smart people, new ideas
excellent digital solutions
for achieving feasible
results & solving specific
business tasks

3. WHO WE ARE
We follow open door policy.
The corporate activity standard
of SmartNewSolutions is based on
provision of financial & information
security of Clients & Partners.

4. WHO WE ARE
SmartNewSolutions offers efficient
buying power proven by Accenture.
We have established long-term relations
with key media sale houses on the
Russian digital market.

5. WHO WE ARE
SmartNewSolutions follows rules which
comply with concepts of social
responsibility, environmental protection
and observance of human rights within
the company and outside of it.

6. WHO WE ARE
SmartNewSolutions was founded in 2007
for rendering internet media services to
clients of Smart Communications Group.
2007 2011
Internet Award winning
media agency full-service
digital agency
In mid 2010 in order to satisfy the
increased interest of clients to the new
media, it was decided to develop a full-
serviсe digital agency.

7. WHO WE ARE
This transformation allowed us to
improve the quality of presence of our
Clients in digital sphere & to increase
the Agency billing including both media &
creative costs.
We also expect a 65% increase in 2011
which is more than on the market in
general.

8. WHO WE ARE
SmartNewSolutions today:
160 large-scale advertising
campaigns, 85 projects, 31
specialists

9. PHILOSOPHY
Environment communication
Brand Relevant
values + & useful
communication + Emotional
A unique approach to work on every project in SmartNewSolutions
is called environment communication.
We are guided not only by Client’s brief. We also consider our
contribution to the success of Client’s business, recognizing the
specifics of communication in the digital sphere.

10. WHAT WE DO
IDEA
SmartNewSolutions specializes on
digital engagement by developing
communication platform Communication
& implementing technological innovations Platform
for building relations between brand &
consumers.
SOLUTIONS ENTREPRENEURSHIP

11. OUR STRUCTURE
Digital is the most dynamically developing trend. The market is
constantly changing & the agency is changing across: we are
tracking popular trends, implementing innovations, hiring best
specialists to achieve amazing results.
Research Strategy Propagation Production
& measurement & creative & engaging house

12. OUR STRUCTURE: RESEARCH & MEASUREMENT
In our research & measurement
department we aim at finding the
most attractive solutions for
our Clients

13. OUR STRUCTURE: STRATEGY & CREATIVE
We believe that strategy & creative
is heart & soul of each project
in SmartNewSolutions.
Here we build emotional contact
with our consumer.

14. OUR STRUCTURE: PROPAGATION & ENGAGEMEN
A tailored approach to our clients
enables us to reach maximum results
with optimal investments.
We render full range of media services
(strategy, planning and buying) and
provide our Clients with the most quality
placement in the Internet.

15. OUR STRUCTURE: IN-HOUSE PRODUCTION STUDIO
We use PMI (Projects management
system) which helps us implement
most daring ideas and realize
complicated projects.

16. OUR TEAM
SmartNewSolutions is a growing company.
We are constantly investing in our digital
capability. Every our acquisition in any
sphere of digital expertise is consciously-
made.
We are relatively small company: hiring the
best people in the market allows us not to
swell the staff.
SmartNewSolutions — employer of choice:
— the place where people are eager to work
— the team which people are eager to join

17. TOP MANAGMENT
Malykhina Elena Grishin Den
General Manager Executive Creative Director
More than 20 years of experience in Advertising More than 11 years of experience in Digital,
ATL & BTL.
Previous places of work: Dentsu-Smart, Smart
Communications, Video International Advertising Agency Previous places of work: Draftfcb (Interpublic Group)
(RAVI), Ogilvy & Mather. & FCBi Moscow
Major Clients throughout career: Stimorol, Mattel, Leaf, Major Clients throughout career: Kraft Foods, Honda,
Varta, Anthon Berg, Milagro, Hitachi, TDK, Baltika, Toyota, SABMiller, Beiersdorf, Mars, Greenpeace, Motorola.
Lexus, Bridgestone, Yamaha.
Awards — Art Directors Club Russia, Idea Festival, Red
Apple / The Moscow International Festival of Advertising
and Marketing.

18. SmartNewSolutions links
people and brands by adding
digital impulse to the heart
of advertising

19. CONTACT US
LET’S GO DIGITAL!
Malykhina Elena Grishin Den
General Manager Executive Creative Director
emalykhina@smartnewsolutions.ru dgrishin@smartnewsolutions.ru