Basis Omniture

What is Omniture? ,[object Object],[object Object]

How is it different from webtrends? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

At first ,[object Object],[object Object],[object Object]

Where are we now? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What’s next ,[object Object],[object Object],[object Object]

Key features - brief overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Disseminating information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bottom line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The analytics market place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mid Market Mix of page embedding & logs Medium-to-large sites Price: volume based Minimum investment: $6-15k / year High end Page embedding Cross domain tracking Comprehensive metrics For large enterprises / sites Price: volume based Minimum investment: $20+k / year Low end Mix of page embedding & logs Small-to-medium sites Price: volume based Minimum investment: $0-3k / year

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Embarking on a web analytics project

The Conversion Funnel 100 35 20 10 2 First time visitor Repeat visitor Newsletter subscriber Active member Donor Etc.. Registered member micro micro micro micro macro

Editorial management – Content groups

Editorial management – Keywords

Editorial management – keywords

Inform architecture / navigation

Inform marketing - Cross linking

Inform marketing - Campaigns

Inform marketing - Internal campaigns

Basis Omniture

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