2. HOW DO FANS SEE GALP BRAND IN
THE SOCCER WORLD?
3. THE MISSION OF A BRANDS
IS TO ENRICH THE SOCCER
EXPERIENCE
Brands could do more for the sake
of those who watch soccer
games ... The shouldn’t only appear
*
If I was marketing director of a
brand I would not hesitate to invest
in soccer *
There are already too many brands
in Soccer *
0% 25% 50% 75% 100%
I Disagree I don’t Agree I Agree
4. SINCE 2004 THAT GALP ENRICHES
THE EXPERIENCE IN A UNIQUE
AND DISTINCTIVE WAY
6. Give all to
Requirement Permission
the National
Spirit to dream
Team
PLAY A KEY ROLE
WITHOUT EVER CHEATING
THE EXPECTATIONS
7. Theportugueses esperam que a
Os Portugueses expect that GALP
Energia Positiva da Galp volte
Positive Energy helps the National a
Team to a Selecção a ir mais além
ajudar go further.
8. It is harder that the support
driven by GALP is felt in
another continent
9. AND THE BRAND HAS TO DO
SOMETHING FOR FANS THAT
Conects them to the
National Team
Creates a global support