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HOW DO FANS SEE GALP BRAND IN
THE SOCCER WORLD?
THE MISSION OF A BRANDS
               IS TO ENRICH THE SOCCER
               EXPERIENCE


Brands could do more for the sake
of those who watch soccer
games ... The shouldn’t only appear
*


If I was marketing director of a
brand I would not hesitate to invest
in soccer *



There are already too many brands
in Soccer *

                                       0%        25%     50%     75%   100%




             I Disagree          I don’t Agree         I Agree
SINCE 2004 THAT GALP ENRICHES
THE EXPERIENCE IN A UNIQUE
AND DISTINCTIVE WAY
IS THE BRAND THAT
LIFTS THE
PORTUGUESES
Give all to
                 Requirement   Permission
                                            the National
                    Spirit      to dream
                                               Team



PLAY A KEY ROLE
WITHOUT EVER CHEATING
THE EXPECTATIONS
Theportugueses esperam que a
Os Portugueses expect that GALP
Energia Positiva da Galp volte
Positive Energy helps the National a
Team to a Selecção a ir mais além
ajudar go further.
It is harder that the support
      driven by GALP is felt in
           another continent
AND THE BRAND HAS TO DO
SOMETHING FOR FANS THAT

Conects them to the
National Team
Creates a global support
1 MINUTE OF ENERGY

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GALP by SOAP

  • 1.
  • 2. HOW DO FANS SEE GALP BRAND IN THE SOCCER WORLD?
  • 3. THE MISSION OF A BRANDS IS TO ENRICH THE SOCCER EXPERIENCE Brands could do more for the sake of those who watch soccer games ... The shouldn’t only appear * If I was marketing director of a brand I would not hesitate to invest in soccer * There are already too many brands in Soccer * 0% 25% 50% 75% 100% I Disagree I don’t Agree I Agree
  • 4. SINCE 2004 THAT GALP ENRICHES THE EXPERIENCE IN A UNIQUE AND DISTINCTIVE WAY
  • 5. IS THE BRAND THAT LIFTS THE PORTUGUESES
  • 6. Give all to Requirement Permission the National Spirit to dream Team PLAY A KEY ROLE WITHOUT EVER CHEATING THE EXPECTATIONS
  • 7. Theportugueses esperam que a Os Portugueses expect that GALP Energia Positiva da Galp volte Positive Energy helps the National a Team to a Selecção a ir mais além ajudar go further.
  • 8. It is harder that the support driven by GALP is felt in another continent
  • 9. AND THE BRAND HAS TO DO SOMETHING FOR FANS THAT Conects them to the National Team Creates a global support
  • 10. 1 MINUTE OF ENERGY