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2. CORE MESSAGE STRUCTURE
Have you defined the core Does your introduction draw
message of your presentation? the audience's attention?
Does your core message truly Does your introduction guarantee
reflect what you want the that your audience will stay alert for
audience to take away from the the rest of the presentation?
presentation? Is your story divided into chapters,
Did you find an interesting phrase and does each chapter have a name?
that makes your message clear Is there a logic line that connects all
- a slogan? the chapters?
Did you answer the basic questions
your audience may have: What?
PREPARATION Why? Who? How? When? Where?
Do your slides provide visual Are the supporting messages
support for your message? relevant? Are they all in service of
Does each slide have a connection the core message?
with the one preceding it? Does your closing summarize the
Do you know your story by heart? essence of your presentation?