Slides used by Social3i in presentation to the University of Washington Mktg/ENTRE 455 class in May 2011.

1. Entre 455 – Social Media for Entrepreneurs May 10, 2011 Presented by: Andy Boyer, Social3i

2. Copyright Note The material used in this deck is a combination of content originally created and developed by social3i Principals, as well as content sourced by researching social media in major search engines and content sharing sites. Hopefully all charts and graphs in the deck attribute the work to the original owner, along with a link to where the content was sourced. However, due to the widespread sharing of this deck, it is possible that some information is not accurately attributed. We apologize for any errors, and are not making any claims that all of the data in this presentation is the original work of social3i Consulting. If you feel your work has been unfairly distributed or represented in this presentation, please contact andy@social3i.com

3. Resources:

5. Things Social Media People Talk About

6. Stats to Impress Employers

7. Some Top Campaigns

8. How to Get a Job

9. Building a Personal Brand Using Social Media

10. LinkedIn

12. Background in Marketing includes Minor League Baseball, Crystal Mountain Ski Resort, RealNetworks B2B and E-Commerce, Freelance Marketing Consulting. Social Media Firm, now Social3i

13. More info on my company:

14. www.Social3i.com

15. Twitter: @social3i

17. This was a game changer Jan 2009 - Plane crashes in the Hudson River 3:26 pm photo was posted to Janis Krum’s (@jkrums) twitter profile New York Times broke the news at 3:48 pm and didn’t post to the frontpage until 4:00 pm Page 7

18. How Twitter is changing news

19. How Twitter is Changing Sports

20. Live from Bin Laden’s House

21. The Mainstream Has Adopted Twitter

24. Content moves from Social to mainstream

25. Content moves from Social to mainstream

26. Content moves from Social to mainstream

27. Stats to Impress Employers

28. The Social Web is influencing customer decisions Data: Nielsen Research / Comscore Media Metrix 2009

29. The Face of the New Internet is Social Facebook has passed Google & Yahoo in # of Visits Per Month Jan 2010 Jan 2011

30. ~30% of users are over 35Source: Facebook.com 40% of internet users between 30 and 49 years of age use social media every day Fastest growing demographic!

31. Marketing Budgets are Integrating Social

32. ROI is Important

33. What Channels are People Usinghttp://www.slideshare.net/soravjain/social-media-marketing-facts?from=ss_embed

34. HR Execs Use Social Channels Like Linked In

35. Campaigns We Like

36. Quiz Time: Basic Logos We Need to Know Facebook Twitter YouTube LinkedIn Wordpress Blogger Wikipedia Foursquare MySpace Flickr

38. Making sense of everything (The Brian Solis Flower)

39. Best Practices: Dell Idea Storm

40. Letting your community help you choose

41. And in small businesses, brands want to remind their consumers that they are there

42. Anything you can do on your web page, you can do in Facebook

43. Big brands with big budgets

44. Small brands with small budgets

45. Small brands with small budgets

47. After 20 days, a YouTube video has had 75% of its total views.

48. That's a really short life span for YouTube videos, and it's probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its viewshttp://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5#ixzz0vSdScBK1

49. Old Spice

50. The Twitter Customer Service Angle: Comcast Cares

51. Comcast Cares

52. Comcast Cares

53. Starbucks

54. Starbucks

55. Starbucks

56. Local Customer Support via Twitter

57. Fail (Or win?) Skittles goes all SocialDay 1 Page 45

58. Day 2 Page 46

59. Day 3 May 12, 2011 Page 47

60. The Result Page 48

61. Blogs: Coca-Cola Happiness Machine

62. Single Brand - Multiple Accounts

63. A Brief Moment ot Talk about Mobile and Tablets

64. Getting a Job in (or with) Social Media

65. You are competing for jobs against this guy

66. What Should Your Resume Include(If you want to work in Marketing)

67. What happens when people search for you

68. What happens when people search for you

69. The Personal Brand

70. Blogging for Profit – Andru Edwards

71. Make a Job Your Own

72. My Twitter #Win

73. Who to Copy: Folks from UW #MCDM Program

74. LinkedIn

75. Build a robust presence on LinkedIn

76. LinkedIn Signal

77. Tracking

78. LinkedIn Maps

79. Advertising on LinkedIn

80. Slideshare

81. Connecting LinkedIn with Slideshare

82. LinkedIn Best Practices http://socialmediamagic.com/blog/making-quality-linkedin-connections-5-practices/

83. Tools You Can Use to Impress Employers

84. Publishing Tools:Tumblr

85. Publishing Tools:Flavors.me

86. Publishing Tools:About.me

87. Get Creative with Facebook “Pages”

88. Get Creative with Facebook “Pages”

89. Cheap tricks to make you look smart:Facebook Apps - Involver

90. Cheap tricks to make you look smart: Facebook Apps - North Social

91. Twitter Tools – CoTweet, Hootsuite, Seesmic, Tweetdeck, etc…

92. Url Shorteners – Bit.ly (Goo.gl , ow.ly , etc…)

93. Listening and Discovery Toolwww.Paper.li

94. Cheap tricks to make you look smart: Blogging

95. Measurement ToolsRadian6, Alterian, ViralHeat,

96. Unlimited Choices – Check DandyID.org

97. Q+A

98. Contact Info

99. social3i Management Bios Andy Boyer Integrated Marketing Strategy & Planning As Co-Founder of social3i, Andy develops holistic social media programs that are integrated into overall marketing efforts. He was a Principal at social media agency Spring Creek Group from 2007-2010, leading client campaigns inside Microsoft and other companies, developing short and long term social media strategies, and recruiting a team of Engagement Leads and Community Managers. His previous experience is highlighted by six years in e-commerce marketing at streaming media pioneer RealNetworks from 1996-2002. Twitter: @aboyerLinkedin: Add Andy to your networkE-mail: andy@social3i.com Xavier Jimenez Integrated Marketing Research & Ideation Prior to co-founding social3i Xavier was Principal and Analytics Practice Head at social media agency Spring Creek Group in Seattle Washington. Xavier has worked with Fortune 500 brands like ubid.com, RealNetworks, American Greetings, T-Mobile and Microsoft to deliver deep consumer insights using emerging media measurement technologies. As chief social intelligence strategist, Xavier is tasked with qualifying and transforming raw data from online video, mobile advertising, widgets, blogs, social networks, and other user generated content into deep customer intelligence. Twitter: @xjimenezLinkedin: Add Xavier to your networkE-mail: xavier@social3i.com Colin Lamont Integrated Marketing & Mobile Campaigns Colin Lamont has 15 years direct marketing, e-commerce, and product management experience in helping build and grow consumer products and services. Most recently, he was the Vice President of Marketing at GotVoice, an Ignition Partners funded mobile solutions company that was successfully sold. An expert of integrated marketing, Colin leverages social media outreach to support direct marketing, branding, PR, speaking engagements and events to cost-effectively grow companies. Previously, Colin worked at RealNetworks, starting in 1995, & culminating as Director of Consumer Marketing for the RealGames and GameHouse divisions in 2006. Twitter: @social3i Linkedin: Add Colin to your networkE-mail: Colin@social3i.com

100. Thank You Web: http://www.social3i.com Blog: http://social3i.com/blog Twitter: @social3i Email: andy@social3i.com Slides: www.slideshare.net/social3i Facebook: www.facebook.com/social3i