Social Media & Search Marketing Presentation, What's The Link? Social Media Plus
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Wondering what the link is between Social Media Marketing & Search Marketing? Well at the core, it's about being found. This Social Media Plus presentation gave attendees information about how social media marketing and search are related and tips on how to capitalize on it. http://www.socialconversations.com
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Social Media & Search Marketing Presentation, What's The Link? Social Media Plus
- 1. Social Media and Search What’s The Link? Understanding It’s About Being Found! Liana “Li” Evans, Director of Social Media - @storyspinner
- 4. Use to Push Messages
- 6. Then There Was Search (The Old Way – 10 Blue Links) *courtesy Mike Grehan – SearchEngineWatch.com
- 7. Again… No Reason for Engagement
- 8. But Now.. There’s Search & Social
- 9. Which Equals = The Great Beyond
- 10. Cuz… Customers Talk Back And Not Only do Audience Members Listen, Search Engines Do Too
- 11. What’s the Impact? Why Does This Matter?
- 12. Google Said This… Nearly Two Years Ago
- 13. Look At Search Now
- 14. Search & Social
- 15. Search, Social & Maps
- 16. Image Search & Social
- 19. But What About Video…
- 20. Searches – Not Just On A Search Engine Anymore!
- 21. In August 200910 billion videos viewed
- 22. In December 200933 Billion Videos Viewed
- 23. But It’s Not Always About Viral
- 24. Social Media The Thing of it Is…. It’s No Longer About You It’s About Them, How They Find You & If They Find You Valuable
- 25. It’s About Fulfilling a Need – Their Need
- 26. Apparently Serena’s & Venus’ Wardrobes are a Need..?
- 27. So Really, How Does This Apply To Me?
- 28. I Need Some Karaoke!
- 29. Local & Social Can Be Powerful
- 30. And……….It’s About Being Found – Beyond a Web Browser
- 31. There’s Even Karaoke Apps!
- 32. Apps Are Social & You Still Need to Be Found
- 33. And Don’t Forget to Measure Don’t Just Count Tweets, Followers Fans & Friends Interaction & Engagement How Much Are the Sharing How Often to the Recommend Traffic & Buzz Conversations Going On Traffic Diversification (Search/Direct/Referrals)
- 35. How Do I Do That? Great… That’s All Fine & Dandy But….
- 36. But Still… SEO is Fundamental It’s Just Not Unique Anymore! (Seriously It’s Not!) Always: Optimize Your Titles Optimize Your Content Use Tagging Categorize Your Content Optimize Your Digital Assets Videos, Photos, Audio
- 38. Google Accounts – they know how you search
- 39. Local - They know your IP
- 40. Using a Google Toolbar? They know your history
- 41. Using Chrome? Google knows all!
- 43. Is Your Audience Global, National or Local? Makes a Huge Difference Local audiences like immediate reaction I’m looking for a contractor to fix my broken window National audiences aren’t fixing for an immediate need I like Hershey Chocolate Bars, but wait I can see what specials are on at the store when I go this week Global not nearly as immediate I like the BCBG Max Azira clothing line that was shown in France, but I’ll wait till its on sale here!
- 45. Can People Find You….. Or Do They Need A ….
- 46. Start With the Basics Keyword Research How do people search for your products/services How do they search for YOU Are they searching more for YOU or and “idea” of what you sell? Search in Search Engines is Different than Search in Social Media Site Optimization Get Rid of Site Inhibitors – Flash, Frames, etc. Snappy Titles Tags Valuable Content Links
- 47. More of the Basics Digital Assets Videos Titles, descriptions, tags, categories Photos Titles, descriptions, tags, groups, geo-location Audio Titles, descriptions, tags, transcripts Social Media Names, Locations Interests , Hobbies & Industries Photos, Videos, Content (tagging)
- 49. Your Audience Deems What Is Valuable, Not You
- 50. Content
- 51. Make it Portable! Easy to Share, Makes it Easy to Find!Don’t Be Stingy Link to others, say thank you & spread the love! Remember It Isn’t All About You Other people make it easy to find you as much as a search engine does!
- 52. Want To Learn More? Come To Our Booth! Current White Paper: Measuring Social Media - Social Media Impact: Unicorn or Elephant Pending Book: Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media – June 24th, 2010 (Que Press)
- 53. Contact Serengeti Communications: www.serengeticommunications.com www.socialconversations.com www.socialsnap.com @serengeticom Phone: 703-556-3390 Liana “Li” Evans – Director of Social Media levans@serengeticom.com @storyspinner Text: LIANA to 70259 (add your email after “LIANA”)