Social Media Automation is Not Evil - Mike Volpe (Social Fresh WEST 2012)
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Social Media Automation is Not Evil - Mike Volpe (Social Fresh WEST 2012)
- 1. Social Media Automation is NOT Evil …or is it?
- 2. MIKE VOLPE @mvolpe cmo @ HubSpot my 16 month old son probably has more twitter followers than you because his profile picture is 72% cuter.
- 4. We all know evil when we see it, right?
- 5. What is evil? Tech or humans?
- 6. What is evil? Tech or humans?
- 7. I mean he looks evil… right?
- 8. No, no… the boy was fine until the robotics and automation made him evil.
- 11. OK, so what exactly is EVIL social media automation?
- 12. What is evil?
- 15. Is this evil??
- 16. Is this evil?
- 17. Is it less evil if they’re hot?
- 18. Is it less evil if they’re a hipster?
- 19. What if they are famous? Note: This tweet is fake, it never happened (yet).
- 26. WHAT IS EVIL SOCIAL MEDIA AUTOMATION? MARKETING PEOPLE HATE.
- 29. Social Media Marketing People Love
- 32. Social Media Marketing People Love
- 33. Social Media Marketing People Love
- 35. Social Media Marketing People Love
- 36. Social Media Marketing People Love
- 37. Social Media Marketing People Love
- 38. What is evil? Tech or humans?
- 40. Social Media Marketing People Love
- 41. Social Media Marketing People Love
- 44. How to Vaccinate Yourself Against Evil Social Media Marketing Automation:
- 45. Inbound = Content + Context
- 46. Vaccine 1: Lovable Content Conte nt
- 47. Content vs
- 48. Vaccine 2: Lovable Context
- 49. Context NRA Member via opt-in email “Good morning shooters! Any vs weekend plans?” General public via Twitter
- 51. SOME IDEAS ON HOW TO USE AUTOMATION TO BE MORE LOVABLE
- 53. Use Automation to Alert Humans to Context • People clicking through on an important email • Certain people clicking on a Facebook post • Specific people visiting specific website pages • Priority contacts mentioning you in social media
- 54. Use Automation to Publish Lovable Content • RSS • Email • Twitter New blog article, • Facebook ebook, webinar, • LinkedIn etc. • More…
- 55. Automate Website Personalization Unknown Visitor Cold Prospect Warm Lead Opportunity
- 56. Automate Email Personalization & Segmentation • Segment by Lifecycle Stage • Personalize by Name, Company, from Sales Rep, Industry, Geography
- 58. How Not to Use Automation • Automated following schemes on Twitter • Automated messaging to non opt-in contacts • Automating creation of low value content • Any automation that is not adding value to the end customer
- 60. All-in-One Marketing Software Thank You! Get the slides here: MikeVolpe.com/SocialFresh Mike Volpe Twitter.com/mvolpe Facebook.com/mvolpe Linkedin.com/in/mikevolpe mvolpe@HubSpot.com www.HubSpot.com 60
Notes de l'éditeur
- http://en.wikipedia.org/wiki/File:Darth_Vader.jpg
- http://en.wikipedia.org/wiki/File:Darth_Vader.jpg
- http://en.wikipedia.org/wiki/File:Darth_Vader.jpg(note, this tweet is FAKE)
- http://en.wikipedia.org/wiki/File:Darth_Vader.jpg(note, this tweet is FAKE)
- http://en.wikipedia.org/wiki/File:Anakin_Skywalker.png
- http://en.wikipedia.org/wiki/File:Roomba_original.jpgLarry D. Moore CC BY-SA 3.0.
- http://en.wikipedia.org/wiki/File:Terminator-2-judgement-day.jpg
- http://en.wikipedia.org/wiki/File:Terminator-2-judgement-day.jpg
- http://en.wikipedia.org/wiki/File:Question_opening-closing.svg
- http://twitter.com/mvolpe/status/228120848500916224https://twitter.com/NeilSwanson/status/228108767479336961
- https://twitter.com/neilswanson
- https://twitter.com/neilswanson
- http://twitter.com/mvolpe/status/228120848500916224https://twitter.com/NeilSwanson/status/228108767479336961
- http://twitter.com/paolarussu/status/45235623308689408
- https://twitter.com/#!/PaolaRussu/media/grid
- https://twitter.com/#!/PaolaRussu/media/grid
- NOTE: This is a FAKE tweet.
- This was HUMAN and NOT AUTOMATED. Is it evil? Most people think so.http://mashable.com/2011/02/03/kenneth-cole-egypt/
- https://twitter.com/cnnbrk/status/226247593825542144https://twitter.com/9NEWS/status/226214555473305601
- http://mashable.com/2012/07/20/nra-tweet/http://articles.cnn.com/2012-07-20/tech/tech_social-media_nra-tweet-shooting_1_tweet-twitter-account-twitter-users
- http://www.businessinsider.com/celebboutique-makes-incredibly-insensitive-tweet-about-aurora-shooting-2012-7http://technology.inquirer.net/14429/users-slam-boutique-tweet-on-batman-shooting
- http://blog.hubspot.com/blog/tabid/6307/bid/31750/AT-T-s-Twitter-SPAM-Snafu-Highlights-Dangers-of-Automation-Outsourcing.aspx
- https://twitter.com/adtothebone/statuses/214355400064118785https://twitter.com/smartcarusa/statuses/215199492465639425http://mashable.com/2012/06/21/bird-poop-smartcar/
- http://www.simplyzesty.com/social-media/funny-friday-the-best-customer-service-response-twitter/
- From @Dharmesh
- http://www.theonion.com/articles/hey-everybody-this-cool-new-tide-detergent-video-i,28356/http://prdaily.com/Main/Articles/A_brand_with_a_sense_of_humor_Tide_responds_to_Oni_11834.aspx
- http://www.youtube.com/watch?v=clt8cjOgUbI
- https://twitter.com/mvolpe/status/230666073249284097
- https://twitter.com/mvolpe/status/230666073249284097
- https://twitter.com/Initech_Billhttp://muffinlabs.com/content/twitter-bot-info.html
- http://muffinlabs.com/content/twitter-bot-info.html
- http://nicksalinbound.com/Hubspot-consulting-blog/bid/134123/HubSpot-VARs-Marketing-Rock-Stars-Top-Memories-from-Inbound2012
- http://twitter.com/meaghano/status/1767991757
- http://twitter.com/JetBlue/status/1768096120
- By Steve Garfieldhttp://www.flickr.com/photos/stevegarfield/7887636152/
- http://en.wikipedia.org/wiki/File:Typhoid_inoculation2.jpg
- Building relationshipsUnderstanding of prior interactions
- http://blog.hubspot.com/blog/tabid/6307/bid/4514/Making-Friends-LinkedIn-vs-Facebook-vs-Twitter-cartoon.aspx