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BlogHer 
Building Your Blog 
in 2015
Who is BlogHer 
BlogHer is an unstoppable community, 
network, and media company, where more 
than 100 million engaged, in...
BlogHer 3 
AGENDA 
• The ABCs of building your blog 
• Why people follow you 
• Who’s are some role models? 
• Bloggers an...
BlogHer 
ABCs OF BUILDING YOUR BLOG 
4 
A: Analytics, to know your Audience 
B: Beyond the Blog 
C: Commenting 
F: Find Yo...
BlogHer 
WHY PEOPLE FOLLOW YOU 
5 
• Because you let them know you 
• Because you share useful information 
• Because you ...
BlogHer 6 
Elise Bauer – Simply Recipes 
ELISE BAUER is the creator of 
Simply Recipes, one of the 
most popular and highl...
Monique Kilgore– Divas Can Cook 
MONIQUE KILGORE, the creator 
of Divas Can Cook, has more 
than 1 million monthly page 
v...
BlogHer 8 
Diane Cu – White on Rice Couple 
Diane Cu along with partner 
Todd Porter, is a professional 
photographer, foo...
Katherine Stone – Postpartum Progress 
KATHERINE STONE is the 
founder of Postpartum 
Progress, the most widely-read 
blog...
BlogHer 
Bloggers making money ONLINE 
10 
Examples: 
Advertising: CPM, CPA, CPC 
Affiliate relationships 
Sponsorship 
Su...
Bloggers making money BECAUSE OF online 
BlogHer 
11 
Examples: 
Consulting 
Freelance and Publishing 
Brand Ambassadorshi...
NEXT MOVE: FIND YOUR NETWORK 
BlogHer 
12 
Affinity Groups AND individuals
BlogHer 
NEXT MOVE: THINK “MVP” 
13 
THINK MVP FOR LIFE 
Minimum Viable “Product”, as applied 
to you, and the bar you set...
BlogHer 
NEXT MOVE: FACE YOUR FEAR 
14 
ASK YOURSELF: 
What is the WORST that could happen? 
ANSWER THE QUESTION: 
In deta...
BlogHer 15 
BlogHer PRO Agenda 
TRENDSPOTTING FOR 2015 
Lightning Lessons sharing what you need to know about: 
Trends in ...
BlogHer 16 
BlogHer PRO Agenda 
ASK THE EXPERTS 
Small group roundtables on: 
Legal Issues 
Auditing your blog for its mar...
BlogHer 
Thank you! 
Elisa Camahort Page 
@ElisaC
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ABCs OF BUILDING YOUR BLOG

A: Analytics, to know your Audience
B: Beyond the Blog
C: Commenting
F: Find Your Tribe
L: Link Love
P: People
S: SMO, not SEO
U: Utility + Unique Voice

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BlogHer: Building Your Blog for Business in 2015

  1. 1. BlogHer Building Your Blog in 2015
  2. 2. Who is BlogHer BlogHer is an unstoppable community, network, and media company, where more than 100 million engaged, influential, info-savvy (mostly) women come to seek and share opinions and advice. Photo credit: BlogHer ’13 BlogHer 2
  3. 3. BlogHer 3 AGENDA • The ABCs of building your blog • Why people follow you • Who’s are some role models? • Bloggers and making money • Your next moves .
  4. 4. BlogHer ABCs OF BUILDING YOUR BLOG 4 A: Analytics, to know your Audience B: Beyond the Blog C: Commenting F: Find Your Tribe L: Link Love P: People S: SMO, not SEO U: Utility + Unique Voice
  5. 5. BlogHer WHY PEOPLE FOLLOW YOU 5 • Because you let them know you • Because you share useful information • Because you reciprocate • Because only you can do you
  6. 6. BlogHer 6 Elise Bauer – Simply Recipes ELISE BAUER is the creator of Simply Recipes, one of the most popular and highly-trafficked food blogs, reaching more than 8 million unique visitors each month. HER DIFFERENTIATION: It’s in the name: Simply Recipes, and amazing SEO, and community ethos combine to create the #1 food blog on the Internet Photo credit: Ree Drummond
  7. 7. Monique Kilgore– Divas Can Cook MONIQUE KILGORE, the creator of Divas Can Cook, has more than 1 million monthly page views and 235K YouTube subscribers. HER DIFFERENTIATION: Monique focuses on video, with each of her videos reaching tens of thousands of viewers. Are you creating video yet? BlogHer 7
  8. 8. BlogHer 8 Diane Cu – White on Rice Couple Diane Cu along with partner Todd Porter, is a professional photographer, food stylist, and cookbook author, making a living doing all of the above, but crediting their blog for taking them this far. HER DIFFERENTIATION: Sticking to her guns on the value of her work, but also sticking to an authentic believe in abundance.
  9. 9. Katherine Stone – Postpartum Progress KATHERINE STONE is the founder of Postpartum Progress, the most widely-read blog on postpartum mental health issues, and a national non-profit, changing the landscape for moms…and their families. HER DIFFERENTIATION: When she looked online for help…and couldn’t find it…she built it herself. BlogHer 9
  10. 10. BlogHer Bloggers making money ONLINE 10 Examples: Advertising: CPM, CPA, CPC Affiliate relationships Sponsorship Subscription/Productization It’s a NUMBERS game
  11. 11. Bloggers making money BECAUSE OF online BlogHer 11 Examples: Consulting Freelance and Publishing Brand Ambassadorships Speaking gigs It’s an INFLUENCE game
  12. 12. NEXT MOVE: FIND YOUR NETWORK BlogHer 12 Affinity Groups AND individuals
  13. 13. BlogHer NEXT MOVE: THINK “MVP” 13 THINK MVP FOR LIFE Minimum Viable “Product”, as applied to you, and the bar you set to ask, to offer, to put yourself out there
  14. 14. BlogHer NEXT MOVE: FACE YOUR FEAR 14 ASK YOURSELF: What is the WORST that could happen? ANSWER THE QUESTION: In detail MAKE YOUR FEAR CONCRETE, NOT ABSTRACT
  15. 15. BlogHer 15 BlogHer PRO Agenda TRENDSPOTTING FOR 2015 Lightning Lessons sharing what you need to know about: Trends in Monetization: Trends in ROI Trends in Video Trends in Discoverability HANDS ON WORKSHOPS 2.5-3 hour deep dives to help you get started on your: Media Kit or Marketing Plan Book Proposal Site Optimization Alternative Revenue Streams
  16. 16. BlogHer 16 BlogHer PRO Agenda ASK THE EXPERTS Small group roundtables on: Legal Issues Auditing your blog for its marketer-friendliness Opportunities like the BlogHer Network and SheKnows Experts Platform Media Training INSPIRATION 10x10 presentations from successful bloggers: How to branch out and diversify How to set boundaries now for future success How to build your business JOIN US!!! (And get a sweet 25% discount tonight!)
  17. 17. BlogHer Thank you! Elisa Camahort Page @ElisaC
  • talkezy

    Jun. 25, 2016
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    Apr. 16, 2015
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    Jan. 5, 2015
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ABCs OF BUILDING YOUR BLOG A: Analytics, to know your Audience B: Beyond the Blog C: Commenting F: Find Your Tribe L: Link Love P: People S: SMO, not SEO U: Utility + Unique Voice

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