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WhatsApp’s blog:
The telling diary
of a $16 billion startup
(and what we can learn from it)
Andre F. Bourque
Managing Editor, Technorati

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
September 12, 2009
Company responds to users leaving BlackBerry for
Apple and Android smartphones

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
January 28, 2010
“It’s broken, we’re fixing it, and keeping you informed…”

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
April 3, 2010

Calling all users: We’d love to have you beta test us!

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
September 19, 2010
Seeing a need for international adoption, WhatsApp
removes itself from AppWorld distribution.

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
February 22, 2011
Aims to exceed both Apple and user expectations; focuses
on every single existing app feature to make it better.

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
July 12, 2011
Constant user feedback, constant product evolution: “We
are continuing to work on adding cool group chat
features...if you have any feedback, let us know.”

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
September 26, 2011
Company celebrates 1 million transactions per second on
a single device. By January, they hit 2 million tps.

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
March 22, 2012
Handles rumors head-on, yet explains, “We would rather work
on cool new features…”

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
December 29, 2012
Company stands its ground and reassures users.

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
August 7, 2013
Company focuses on big updates and tells users, “From
now own we’ve simplified our business model so the first
year of use is free and only $.99 a year after that.”

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
December 19, 2013
No user left untouched: Company releases voice messaging
across all platforms at once: “We put extra effort into making
sure that Blackberry, Nokia, and Windows phone users can
enjoy the same rich, powerful voice messaging experience.”

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
February 19, 2014
400 million users, with credit going to each of them. “We also
heard from British woman who runs a charity in Uganda…[who]
uses WhatsApp to send daily reports, photos, and videos…”

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
Facebook
Humble and dedicated: “Here’s what will change
for you, our users: nothing.”

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
WhatsApp’s diary is
about the user.
Andre F. Bourque
Managing Editor, Technorati

WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella

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WhatsApp's blog: The telling diary of a 16 billion dollar startup

  • 1. WhatsApp’s blog: The telling diary of a $16 billion startup (and what we can learn from it) Andre F. Bourque Managing Editor, Technorati WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  • 2. September 12, 2009 Company responds to users leaving BlackBerry for Apple and Android smartphones WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  • 3. January 28, 2010 “It’s broken, we’re fixing it, and keeping you informed…” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  • 4. April 3, 2010 Calling all users: We’d love to have you beta test us! WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  • 5. September 19, 2010 Seeing a need for international adoption, WhatsApp removes itself from AppWorld distribution. WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  • 6. February 22, 2011 Aims to exceed both Apple and user expectations; focuses on every single existing app feature to make it better. WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  • 7. July 12, 2011 Constant user feedback, constant product evolution: “We are continuing to work on adding cool group chat features...if you have any feedback, let us know.” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  • 8. September 26, 2011 Company celebrates 1 million transactions per second on a single device. By January, they hit 2 million tps. WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  • 9. March 22, 2012 Handles rumors head-on, yet explains, “We would rather work on cool new features…” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  • 10. December 29, 2012 Company stands its ground and reassures users. WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  • 11. August 7, 2013 Company focuses on big updates and tells users, “From now own we’ve simplified our business model so the first year of use is free and only $.99 a year after that.” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  • 12. December 19, 2013 No user left untouched: Company releases voice messaging across all platforms at once: “We put extra effort into making sure that Blackberry, Nokia, and Windows phone users can enjoy the same rich, powerful voice messaging experience.” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  • 13. February 19, 2014 400 million users, with credit going to each of them. “We also heard from British woman who runs a charity in Uganda…[who] uses WhatsApp to send daily reports, photos, and videos…” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  • 14. Facebook Humble and dedicated: “Here’s what will change for you, our users: nothing.” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  • 15. WhatsApp’s diary is about the user. Andre F. Bourque Managing Editor, Technorati WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella