Part 1: Fundamentals 1. Why Twitter? Difference between Twitter and Facebook 2. Understanding Twitter language through Pinterest  3. Twitter etiquette Part 2: Advanced Tools 1. Keeping your Twitter active with RSS feeds 2. Using Manage Flitter to grow your Twitter following 3. Free Twitter mgmt. tools: Buffer App & TweetDeck

1. Twitter
with
Social Marketing Fella
Twitter Simplified | by @SocialMktgFella | Engage Mexico Conference 2013

2. Twitter
Who Am I? – Boring Version
Andre Bourque (@SocialMktgFella)
by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013

3. Who Am I? – Fun Version
Twitter
Andre Bourque (@SocialMktgFella)
11y.o. me
JFK Fan
@RoxyCertified
by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013

4. Twitter
Two-part Outline
Part 1: Fundamentals
1. Why Twitter? Difference between Twitter and Facebook
2. Understanding Twitter language through Pinterest
3. Twitter etiquette
Part 2: Advanced Tools
Hands-on: Bring your laptop!
1. Keeping your Twitter active with RSS feeds
2. Using Manage Flitter to grow your Twitter following
3. Free Twitter mgmt. tools: Buffer App & TweetDeck
by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013

5. Twitter
Fundamentals
Why Twitter?
The Key difference between Twitter and Facebook
by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013

6. Twitter
Fundamentals
Why Twitter?
Facebook Newsfeed vs Twitter Timeline
• Facebook Edgerank (the brains that determines what
appears on your newsfeed) reduces your published
content reach to 10% or less
• Whereas Twitter is entirely open; anyone can
connect with anyone
by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013

7. Twitter
Fundamentals
Why Twitter?
•
•
•
•
Reach far beyond your inner circle of friends
Anyone can follow anyone else unless blocked
Lots of free, 3rd-party tools for scheduling & mgmt.
Essential
customer service
tool (Groupon)
• Affordable Tweet
& account
promotion (Ads)
by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013

8. Fundamentals
Twitter
Understanding Twitter
through Pinterest
Link
pinterest.com/socialmktgfella/
how-to-use-twitter-in-10-steps/
by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013

9. Twitter
Fundamentals
Tw’etiquette
1. Thank people for retweets and other forms of
information. Let others know you appreciate them.
2. Give credit where credit is due. Acknowledge the
originator of the link, idea or information.
3. Don’t auto DM people. It’s impersonal.
4. Follow to be followed. That’s how
you grow your following.
5. Patience is key. Real growth happens slowly.
6. Consistently Tweet. 4-3-2-1 minimum. (Study)
4 days/wk: 3 original Tweets, 2 ReTweets, 1 Favorite
by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2014

10. Twitter
Advanced Tools
1. Keeping your Twitter active with RSS feeds
2. Using Manage Flitter to grow your Twitter following
3. Twitter management tools: Buffer App & TweetDeck
by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013

11. Twitter
Advanced Tools
RSS Feeds
Keeping your Twitter active with RSS feeds
Link twitterfeed.com
by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013

12. Twitter
Advanced Tools
Grow Your Twitter Following
Using Manage Flitter to grow your Twitter following
Link manageflitter.com
by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013

13. Twitter
Advanced Tools
Essential Free Tools
Free Twitter management tools: Buffer App & TweetDeck
Link bufferapp.com | tweetdeck.com
by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2013

14. Twitter
Reference
eBook
Link scribd.com/doc/121322180/The-7-Essentials-to-Content-Marketing
by @SocialMktgFella | SocialMarketingFella.com | Engage Mexico Conference 2014

15. Connect with me
facebook.com/SocialMarketingFella
SocialMarketingFella.com
andrefbourque@gmail.com
linkedin.com/in/socialmktgfella/
@SocialMktgFella
Twitter Simplified | by @SocialMktgFella | Engage Mexico Conference 2014