Bian Salins from BSkyB's Now TV shares here seven secrets of successful social media engagement at the SMI Vocus webinar

1. Bian Head of Social
Bian Salins

2. The Edelman Trust Barometer has found that over 70% of people trust information shared by friends whereas only 14% of people
trust mass media advertising

3. WANDERING ALLOWS YOU TO DISCOVER, GOALS ALLOW YOU TO ACHIEVE.
• It’s OK to have one goal but you must have at least that.
• Honesty and transparency isn’t just for your customers,
it’s for yourself too.
• Once you know what you’re after, find out if you can
measure it.

4. SOCIAL IS A MINDSET
Knowledge is great but without the will, you won’t get far
• Know your key stakeholders and what influences them.
• Social is about story telling so use the art of story telling to build your case
studies and speak the language people inside and outside the organisation
understand
Source: Altimeter

5. PROCESS IS EVERYTHING WHEN EXECUTING A SOCIAL STRATEGY
• It’s easy to get overwhelmed with information
and conversation. Be selective.
• To get to your goal you need people, process and
technology. People who care, process that works
and technology that doesn’t let you down.
• Small finds and successes matter so take pride in
every small win.

6. IF IT DOESN’T WORK THE FIRST TIME, TRY AGAIN
• Listen
• Learn
• Plan
• Fix
• Change
• Be bold
• Be human
Source: Altimeter

7. YOU’VE HEARD IT BEFORE – IT’S ALL ABOUT THE CONTENT

8. CASE STUDIES
AT/T ran a video contest to
promote it’s online services
“Make a video to say how AT/T
simplifies your life” BT Wedding campaign
268 videos, 40,000 likes, 35 m With users voting via FB and the
impressions, 350,000 unique above the line pointing folk to FB,
visitors, 34% via sharing the campaign is FB’s best yet with
Old Spice TV commercial Isiah approx 500,000 votes cast landing
Mustafa responded to questions BT into the top 10 FTSE brands on
via online videos(180) and Twitter FB
- the buzz that it generated spread
around the world.

9. IT ISN’T EASY!