Luca Benini, the European MD of Buddy Media spoke at Social Media Influence 2012, detailing how brands can utilize the power of like to build visibility and community.
21. The old method!
" Brand has one million fans!
" 16% (160,000) of fans see a post!
" 5% engage, leaving you with
8,000 engagements!
" These engagements are
amplified via Facebook ads to
reach Friends of Fans!
" Ultimately reach 1.04 million
people!
22. The new method!
" Brand has one million fans!
" Up to 75% of fans (750,000) see a
Post with Reach Generator!
" 5% engage (37,500
engagements)!
" These engagements are
amplified via social ad software!
" Ultimately reach 4.875 million
people via Friends of Fans!
23. Ads are good, stories are
better!!
" Your best stories!
" With the best Social Context!
" Delivered at Scale!
28. L’Oreal, 5000 salon pages
“Social media has
transformed the way
we leverage brand
awareness and loyalty
to drive growth.”
-Kelly Solomon, VP Interactive,
Active Cosmetics Division,
L’Oreal
29. Empower and organize teams …!
leverage
technology…!
optimize results and repeat.!