1. Social Media Influence
June 2012
“Navigating Social Media
LAW”
Luis-Xavier Hernandez, Global General
Counsel Marketing, R&D, and Professional
Services
5. OVERCOMING CHALLENGES
1. Real Time interaction (completely different way
to approach content)
2. Unchartered territory (lack of legal framework)
3. Moving target (continuous innovation)
4. Alignment of several functions (HR, Marketing,
Comms, PR, Media, Legal)
5. Global scope and applicability
6. Higher exposure = higher liability