Social Media in Indonesia - Social Media for Social Good
•
46 j'aime•8,327 vues
The deck covers: - a bit of introduction of social media in Indonesia, - a quick guide to create interesting content, - social media cause examples, - a quick guide to social media crisis, - and a bit info of some social media tools available.
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Social Media in Indonesia - Social Media for Social Good
Similaire à Social Media in Indonesia - Social Media for Social Good (20)
Plus de Social Media Landscape in Indonesia
Plus de Social Media Landscape in Indonesia (16)
Dernier
Dernier (20)
Social Media in Indonesia - Social Media for Social Good
- 1. Social Media in Indonesia Compiled by @pitra | Stratego Compiled by: Pitra | www.strategocorp.com
- 2. Social Penetration in Indonesia (Based on active users of the largest active social network in the country) 25% Source: wearesocial.sg (62 millions of people) World average: 26%
- 3. Time Spent on Social Media in Indonesia 2 hours 54 minutes World average: 2 hours/day Source: wearesocial.sg per day
- 4. Mobile Users Accessing Social Media 74% Source: wearesocial.sg
- 5. Social Media Use in Indonesia Instagram LinkedIn Google+ Twitter Facebook Any Social Network Own an account Used in the past month Source: wearesocial.sgFigures represent percentage of internet users.
- 6. Facebook in Indonesia Source: joyintermedia.sgSeptember 2014
- 9. YouTube in Indonesia Source: socialbakers.com
- 10. Tell me… is it a social media or not?
- 11. FACEBOOK
- 12. TWITTER
- 13. KASKUS
- 14. BLOG
- 15. PATH
- 16. INSTAGRAM
- 17. WHATSAPP
- 18. Social Media: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content. Source: merriam-webster.com
- 19. Social media built on… Personal connection Interest connection
- 22. You on Social Media
- 23. Act on social media like you act in real life
- 24. Identity profile
- 25. You are what you post
- 26. Be a friend to get a friend
- 27. Share it but don’t push it
- 29. Creating Business Account on Social Media
- 30. Online brand personas reflect the brand’s characters
- 31. Different network, Different community, Different content, Different tone
- 32. Facebook profiles, groups, pages Profiles Groups Pages Example Pitra Social Media Strategist Club Microsoft Lumia Indonesia Designed for Individual Individuals/ communities that has a common interest Company/ organization Viewable Depends on privacy setting Public or private Public Connection Friend Join Like Number of connection 5.000 max Unlimited Unlimited Where to create facebook.com facebook.com/pages /create.php facebook.com/ browsegroups Insights No No Yes Custom URL Yes No Yes
- 33. Facebook page
- 36. Twitter • Have a reason for people to follow you. • Be useful to others. • Listen and converse. • Picture says better than text only. • No hard selling. • Don’t spam.
- 37. Check your ID before you post
- 38. Photo, video, and audio sharing
- 39. Blog
- 43. 1. Understanding your customers • What social media are they using? • How often they use it? • What’s their online behavior? • What are they talking on social media?
- 45. 2. Roadmap strategy • What are your competitors do? • Where are your competitors on social media? • What’s your target on social media?
- 46. Just because you could, doesn’t mean that you should
- 47. 3. Listening & Monitoring • What’s your search terms that identify social media content? • Deploy suitable tools to monitor Manual search.twitter.com facebook.com/search websta.me Kaskus Search others Automated Tweetdeck TrackUr SocialBakers SharedURL Hashtracking JamiQ others Advance (Automated & Managed) Hootsuite NoLimitID MediaWave Radian6 Brandtology SproutSocial Sysomos others
- 49. Maintaining engagement Provide customer support Deliver useful content Help a cause Driving leads
- 51. Be witty
- 52. .. but be careful when posting sensitive content
- 53. Content that has entertainment values
- 55. Content that has personal values
- 56. Content that has utility values
- 57. Content that has monetary values
- 58. 1. List every feature of product. 2. For each feature list the benefit. 3. Link the benefit to the feature from the customer’s perspective. Content about the product itself
- 61. Customer support on social media
- 63. Social movement with social media
- 65. @trotoarian
- 68. change.org
- 71. Social Cause 1. Understand the social issue and the cause’s goal. 2. Find social media channels that would relate to the audience target. 3. Connect to social media influencers to help elevate the issue. 4. Keep the issue awareness up by creating several activities.
- 73. Many causes of crisis Offline activities gone wrong Misleading online contents
- 75. 1. Acknowledge Say that you aware of the situation. Adapted from: www.slideshare.net/jaybaer/8-steps-to-manage-a-social-media-crisis
- 76. 2. Be sorry Fastest way to be forgiven is to be truly sorry.
- 77. 3. Be sincere and transparent
- 78. 4. Create a crisis FAQ A place housing the answers, updated.
- 79. 5. All employees are spokespeople Official channels became irrelevant.
- 83. Followerwonk.com
- 86. Iconosquare.com