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How Big Brands Use Social Media
   Minneapolis at General Mills | August 13, 2009


                       Sean Cheyney
                                AccuQuote
                 “Social Media for the Analytic Marketer”
Social Media for the
 Analytic Marketer




         1
The ROI Question
            If you’re so focused on measurement and
          analytics, how do you justify being active using
                           social media?


Utilize
Utili existing measurement t l and new simple ones t
         i ti                 t tools  d      i   l    to
        get a full picture of response and interaction

  – Analytic tools
     • Web Analytics – Omniture
     • Feedburner

  – Monitoring tools
     • Google News Alerts
     • TweetDeck


                                 2
AccuQuote Overview


Objectives and how social media fits into the BIG picture
                                                  picture…

•   Lead generation
•   Life insurance education
      f             d
•   Recruiting
•   PR
•   Strategic partner promotion




                                  3
Recruiting




    4
Questions?

Sean Cheyney
VP, Marketing and Business Development
scheyney@accuquote.com
847-850-2000 x262
847-850-
Twitter: @scheyney
         @    y y

Twitter.com/AccuQuote
Blog.accuquote.com
Blog accuquote com

                         5
How Big Brands Use Social Media

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BlogWell Minneapolis Social Media Case Study: AccuQuote, presented by Sean Cheyney

  • 1. How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Sean Cheyney AccuQuote “Social Media for the Analytic Marketer”
  • 2. Social Media for the Analytic Marketer 1
  • 3. The ROI Question If you’re so focused on measurement and analytics, how do you justify being active using social media? Utilize Utili existing measurement t l and new simple ones t i ti t tools d i l to get a full picture of response and interaction – Analytic tools • Web Analytics – Omniture • Feedburner – Monitoring tools • Google News Alerts • TweetDeck 2
  • 4. AccuQuote Overview Objectives and how social media fits into the BIG picture picture… • Lead generation • Life insurance education f d • Recruiting • PR • Strategic partner promotion 3
  • 6. Questions? Sean Cheyney VP, Marketing and Business Development scheyney@accuquote.com 847-850-2000 x262 847-850- Twitter: @scheyney @ y y Twitter.com/AccuQuote Blog.accuquote.com Blog accuquote com 5
  • 7. How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com