BlogWell Minneapolis Social Media Case Study: Walmart, presented by Suraya Bliss and Dave Tovar
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This document summarizes a presentation given by Dave Tovar and Suraya Bliss of Walmart at Blogwell Minneapolis in 2009 about how Walmart engages with massive audiences through social media. It discusses Walmart's history as a community store, how geography no longer confines community, and how Walmart now connects through various social media touchpoints like YouTube, blogs, mobile, and social networks. It also outlines how Walmart's customer community helps people save money and live better, and provides examples of how Walmart engages stakeholders through blogs, Twitter, and an internal social network for associates called mywalmart.
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BlogWell Minneapolis Social Media Case Study: Walmart, presented by Suraya Bliss and Dave Tovar
- 1. How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Suraya Bliss Walmart “Engaging with Massive Audiences”
- 2. A Store of the Community Retailing then, now and next Dave Tovar and Suraya Bliss Blogwell Minneapolis, 2009 1
- 3. Consider this… 8,000+ retail units 200+ million customers per week 2.1+ million associates worldwide 78% associates who want to connect online 1+ million ratings and reviews millions... cgm every year 2 Blogwell Minneapolis 2009
- 4. Connections • 22% of Americans know someone who works at Walmart o Sa s C ub o s a a t or Sam’s Club Strategy One gy 3 Blogwell Minneapolis 2009
- 5. What We’ll Talk About A Store of the Community y • Then • Now • Next 4 Blogwell Minneapolis 2009
- 6. Our DNA If we work together we’ll lower the cost of living for everyone…we’ll g g y give the world an opportunity to see what it’s like to save and have a better life. Sam Walton You can’t just keep doing what works one time. Everything around you is always changing. To succeed, stay out in front of that change. Sam Walton 5 Blogwell Minneapolis 2009
- 7. Community, then 6 Blogwell Minneapolis 2009
- 8. Geography no longer de/confines community 7 Blogwell Minneapolis 2009
- 9. Touch points Stores Media Advertising Youtube Blogs Mobile MyWalmart.com Facebook Walmart.com Twitter 8 Blogwell Minneapolis 2009
- 10. Community, now transactional collaborative engaged less loyal more loyal 9 Blogwell Minneapolis 2009
- 11. Customer Community Helping each other save money and live better p g y 10 Blogwell Minneapolis 2009
- 12. Check Out blog Engaging with influencers and opinion leaders g g g p I was reading blogginstocks the other day and noticed the commentary on Wal-Mart's PC Merchandising. The first bullet point was a bit hard to swallow: "Why even carry PCs is you display them like this". I must be honest here: I agree. We …really haven't focused on improving the customer experience and addressing the concerns that bloggingstocks brings up. When I took over the PC business last August, this was the first area on my list that I wanted to address. Ryan Halford, Check Out blogger 11 Blogwell Minneapolis 2009
- 13. Twitter Engaging with journalists, investors and engaged stakeholders g g g j , g g 12 Blogwell Minneapolis 2009
- 14. mywalmart Reaching associates in a way they’re willing to listen g y y g 13 Blogwell Minneapolis 2009
- 16. How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com