BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit the event site: http://gaspedal.com/blogwell/ In her BlogWell Chicago case study presentation, "I Got People (Online): How H&R Block Connects by Using Social Media," Paula Drum discusses how for more than 50 years, H&R Block has established itself as the world’s largest tax services provider and a full-service financial company. To keep in touch with thousands of clients, H&R Block has expanded its marketing outreach by using social media to stay in touch with the times and their customers. Paula Drum shares some of the breakthrough ways H&R Block has connected with and engaged existing and new clientele. Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell

1. How Big Companies Use Social Media January 22, 2009 | Chicago Paula Drum H&R Block I Got People (Online): How H&R Block Connects by Using Social Media

2. Paula Drum Vice-President, Marketing Digital Tax Solutions Twitter: @hrblock www.facebook.com/hrblock www.myspace.com/hrblock Digits.hrblock.com www.youtube/hrblock

5. Where we’ve been Brand Community Widgets Blogger outreach & Proactive listening Blogger outreach & Proactive listening Brand Community Widgets Blogger outreach & Proactive listening 2007 2008 2009

8. Applying the lessons learned Our heritage is tax – our community revolves around tax

9. Applying the lessons learned From a fictional character to highlighting our tax professionals

11. Applying the lessons learned Some things stay the same

14. Paula Drum Vice-President, Marketing Digital Tax Services [email_address] Twitter: PaulaDrum