BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit http://gaspedal.com/blogwell/ In her BlogWell New York case study presentation, "How Nokia is Connecting People with Social Media," North American Social Media Communications Representative Molly Schonthal explains that, for the world’s largest manufacturer of cell phones, ‘connecting people’ is much more than a tag line - it’s a focus of business. Social Media Communication is a top priority for Nokia, both internally and externally. Learn how Nokia is incorporating the latest social media tools and trends into their practices as a way of working rather than just a competence area. Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell

1. How Big Companies Use Social Media
New York City | April 29, 2009
Molly Schonthal
Nokia
“How Nokia is Connecting People
with Social Media”

2. Social Media @
Nokia
From broadcast to conversation
Company Confidential

3. Nokia: Connecting People
Nokia’s Vision: A world where
everyone can be connected
Nokia is about enhancing
communications and exploring
new ways to exchange
information
Nokia’s approach to social
media: participating in the
conversation in an honest,
respectful way
2 © 2008 Nokia

4. The Challenge: We Adopt Before We Integrate...
Adopting technologies before we have the opportunity to integrate them
VS

5. ... And Building Social Capital Takes Time
Cultivating social capital
VS

6. Meeting the Challenge: A Dynamic Strategy
Creating relevant and unique content to meet influencers where they are
VS
VS

7. Meeting the challenge : Promoting Dialouge
Joining conversations rather than delivering messages
VS

8. Meeting the challenge: Collaborating
Crossing functional boundaries
VS

9. Social Media Communications @ Nokia
Encourage adoption through promoting
internal social media
Work cross-functionally by engaging
network of international
contacts and relationships
Incorporate social media into existing
practices by contributing to
p
product and service
announcements
Help promote usage and understanding
by providing consultancy and
outreach about the social media
space

10. Nokia Infopedia
Nokia – Infopedia-
Wikipedia for
Nokia internal use.
Provides h t
P id short
explanations for
items and links to
related information
inside and outside
Nokia
Nokia.

11. BlogHub
Presents all internal
blog content in one
g
place and gives
employees access to
what people inside the
company are talking
about.

12. Nokia Conversations
People, p
p places
and thoughts: the
stories behind the
news: th stories
the t i
behind the news.
Ill t t real-life
Illustrates l lif
benefits.

13. Video Hub
Nokia Internal video
sharing service
g
• Upload, view, discuss
and rate videos.
• Embed videos from
video up on other
intranet pages internal
pages,
blogs or project pages.

14. Case Study: Nokia Tweet Up at SXSW
Goal: Make a lasting impression, let
social media influencers get to know
Nokia, create maximum impact on a
minimal budget.
Tactic: Tweet Ups
Result: Total twitter audience of 300K+

15. Case Study: Blogger Test Center Tour
Goal: Highlight unique Nokia manufacturing
process,
process emphasize product quality, build
quality
relationships, provide compelling blog
content and have fun!
Tactic: Facilitate test center tours for
bloggers in two countries.
Result: Test center story published in
leading blogs, including Gizmodo,
g g g
TechCrunch, BBC Online, etc. Online Reach
(video and story) = audience of 500,000

16. Continuous
Improvement
• Fosters integration as well as
adoption
p
• Enables flexible
goals and a
strategy that can evolve
• Promotes consistent monitoring
and dialogue
• Increases productivity and
d
knowledge sharing
• Increases commitment to Nokia
goals, by advancing common and new
ideas
• Increases customer satisfaction

17. Thank you!
Company Confidential
© 2008 Nokia Nokia Conversations - brief.ppt / 2008-07-04 / CSc
16/16

18. Thanks to…
• http://www.flickr.com/photos/red_devil/sets/
• http://www.flickr.com/photos/ukaaa/

19. How Big Companies Use Social Media
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