In her BlogWell San Diego case study presentation, "Getting Started in Social Media," Avery Dennison's Group Manager of Interactive Marketing, Joyce Munoz, covers strategies on how to launch an effective social media program. Joyce shares their trial and error process for getting the company involved in social media in which they encouraged experimentation and advised new users to keep the involvement simple. --- BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit gaspedal.com/blogwell/ BlogWell is produced by GasPedal and the Social Media Business Council. Learn More: gaspedal.com and socialmedia.org