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MEM
BER MEETIN
G
39
SOC
IALMEDIA.
ORG
Canon USA
Betty Giossi
Real-time photo tips
Learn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 39
Chicago
5-3-2016
{
Betty A Giossi – Sr. Manager, Digital Marketing Canon USA
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
Learnings:
Strategic influencer selections and strong
negotiation skills led to doubling initial
benchmarks
Allowing influencers to maintain their own
tone of voice yields positive sentiment while
driving important brand points
Influencer can make an additional impact by
participating onsite during activations
Learnings:
Success of the campaign hinged on the
consistent social listening and timely
responses to users that post photos with
#RealTimeTips
Lithium Social Web was used to monitor
conversations in real time to make this
happen
Listening was done throughout the weeklong
period of December 13-21st and constant and
consistent tracking of posts were done prior
to the event and during the prime times of
the event
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
QUESTIONS?
Betty A Giossi, Sr. Manager, Social Media/Email/
Personalization
Canon USA
Twitter: @BGio520
LinkedIn: Betty Ana Giossi
THANK YOU!
APPENDIX
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
MEM
BER MEETIN
G
39
SOC
IALMEDIA.
ORG
Learn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 39
Chicago
5-3-2016
Learn more about past and
upcoming Member Meetings
socialmedia.org/meetings

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Canon USA: Real-time photo tips, presented by Betty Giossi

  • 1. MEM BER MEETIN G 39 SOC IALMEDIA. ORG Canon USA Betty Giossi Real-time photo tips Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 39 Chicago 5-3-2016
  • 2. { Betty A Giossi – Sr. Manager, Digital Marketing Canon USA
  • 12. Learnings: Strategic influencer selections and strong negotiation skills led to doubling initial benchmarks Allowing influencers to maintain their own tone of voice yields positive sentiment while driving important brand points Influencer can make an additional impact by participating onsite during activations
  • 13. Learnings: Success of the campaign hinged on the consistent social listening and timely responses to users that post photos with #RealTimeTips Lithium Social Web was used to monitor conversations in real time to make this happen Listening was done throughout the weeklong period of December 13-21st and constant and consistent tracking of posts were done prior to the event and during the prime times of the event
  • 19. QUESTIONS? Betty A Giossi, Sr. Manager, Social Media/Email/ Personalization Canon USA Twitter: @BGio520 LinkedIn: Betty Ana Giossi
  • 25. MEM BER MEETIN G 39 SOC IALMEDIA. ORG Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 39 Chicago 5-3-2016 Learn more about past and upcoming Member Meetings socialmedia.org/meetings