SlideShare une entreprise Scribd logo

Discover: How Discover Financial Services made BtoB fresh, fun, and sociable, presented by Laura Bretz

•
•
SocialMedia.org
SocialMedia.org

In her SocialMedia.org Member Meeting case study presentation, Discover Financial Services' Social Media Project Manager, Laura Bretz, talks about how they're navigating social media in the BtoB space. Laura explains the steps she took to rebrand their BtoB division in social media, find the right resources and relevant conversations, and engage with customers.

Médias sociaux
1  sur  11
Télécharger pour lire hors ligne
Discover Financial Services Laura Bretz How Discover Financial Services made BtoB fresh, fun, and sociable Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 37 Chicago 10-28-2015
How Discover Financial Services made BtoB Fresh, Fun, and Sociable ©2015 DFS Services LLC | Confidential and Proprietary Member Meeting 37
Discover Network: B2B in Social 2 ©2015 DFS Services LLC | Confidential and Proprietary • In a word? Challenge • Nobody was tweeting to @DiscoverSmBiz • So how do we make social actually social? - Rebrand - Reach out
What’s Already Happening? 3 ©2015 DFS Services LLC | Confidential and Proprietary • What are we monitoring?
Prepare to Plan 4 ©2015 DFS Services LLC | Confidential and Proprietary • Find the right conversation - Have smart parameters - Look at how customers are talking about you • Determine what conversation looked like in a regulated industry - Everything must go through legal - Make approvals easy • Don’t be a creeper
Success! 5 ©2015 DFS Services LLC | Confidential and Proprietary • 50% engagement • 10% organic follow
What’s Next? 6 ©2015 DFS Services LLC | Confidential and Proprietary • Consider your scope. • Cardholders complaining about acceptance: is that B2C or B2B? • Make your case.
Success! 7 ©2015 DFS Services LLC | Confidential and Proprietary • 80% engagement • 10% organic follow • Zero tweets to hundreds
Takeaways 8 ©2015 DFS Services LLC | Confidential and Proprietary • Find the right conversation • Consider your scope • Don’t be a creeper
Questions? 9 ©2015 DFS Services LLC | Confidential and Proprietary Laura Bretz • LauraBretz@Discover.com • @bretzilewski
Learn more about past and upcoming Member Meetings socialmedia.org/meetings Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 37 Chicago 10-28-2015

Recommandé

Blue Cross and Blue Shield: Our journey to social commerce, presented by Lynd...
Blue Cross and Blue Shield: Our journey to social commerce, presented by Lynd...Blue Cross and Blue Shield: Our journey to social commerce, presented by Lynd...
Blue Cross and Blue Shield: Our journey to social commerce, presented by Lynd...SocialMedia.org
 
McDonald’s: Globalizing social media at scale, presented by Matthew Tennant a...
McDonald’s: Globalizing social media at scale, presented by Matthew Tennant a...McDonald’s: Globalizing social media at scale, presented by Matthew Tennant a...
McDonald’s: Globalizing social media at scale, presented by Matthew Tennant a...SocialMedia.org
 
AbbVie: How we used social media to broadcast our week of "good works," prese...
AbbVie: How we used social media to broadcast our week of "good works," prese...AbbVie: How we used social media to broadcast our week of "good works," prese...
AbbVie: How we used social media to broadcast our week of "good works," prese...SocialMedia.org
 
Scaling Social Service
Scaling Social ServiceScaling Social Service
Scaling Social ServiceDerek Laney
 
Fusion 360: Harmonizing social media and community, presented by Bill Johnston
Fusion 360: Harmonizing social media and community, presented by Bill JohnstonFusion 360: Harmonizing social media and community, presented by Bill Johnston
Fusion 360: Harmonizing social media and community, presented by Bill JohnstonSocialMedia.org
 
Getting buy-in from the top: ensuring your digital vision is realised | Digi...
Getting buy-in from the top: ensuring your digital vision is realised | Digi...Getting buy-in from the top: ensuring your digital vision is realised | Digi...
Getting buy-in from the top: ensuring your digital vision is realised | Digi...CharityComms
 
Canary in the corporation: Leveraging social media analytics for a companywid...
Canary in the corporation: Leveraging social media analytics for a companywid...Canary in the corporation: Leveraging social media analytics for a companywid...
Canary in the corporation: Leveraging social media analytics for a companywid...SocialMedia.org
 
Five steps to successfully telling your social media story, presented by Bria...
Five steps to successfully telling your social media story, presented by Bria...Five steps to successfully telling your social media story, presented by Bria...
Five steps to successfully telling your social media story, presented by Bria...SocialMedia.org
 

Recommandé

Blue Cross and Blue Shield: Our journey to social commerce, presented by Lynd...
Blue Cross and Blue Shield: Our journey to social commerce, presented by Lynd...Blue Cross and Blue Shield: Our journey to social commerce, presented by Lynd...
Blue Cross and Blue Shield: Our journey to social commerce, presented by Lynd...SocialMedia.org
 
McDonald’s: Globalizing social media at scale, presented by Matthew Tennant a...
McDonald’s: Globalizing social media at scale, presented by Matthew Tennant a...McDonald’s: Globalizing social media at scale, presented by Matthew Tennant a...
McDonald’s: Globalizing social media at scale, presented by Matthew Tennant a...SocialMedia.org
 
AbbVie: How we used social media to broadcast our week of "good works," prese...
AbbVie: How we used social media to broadcast our week of "good works," prese...AbbVie: How we used social media to broadcast our week of "good works," prese...
AbbVie: How we used social media to broadcast our week of "good works," prese...SocialMedia.org
 
Scaling Social Service
Scaling Social ServiceScaling Social Service
Scaling Social ServiceDerek Laney
 
Fusion 360: Harmonizing social media and community, presented by Bill Johnston
Fusion 360: Harmonizing social media and community, presented by Bill JohnstonFusion 360: Harmonizing social media and community, presented by Bill Johnston
Fusion 360: Harmonizing social media and community, presented by Bill JohnstonSocialMedia.org
 
Getting buy-in from the top: ensuring your digital vision is realised | Digi...
Getting buy-in from the top: ensuring your digital vision is realised | Digi...Getting buy-in from the top: ensuring your digital vision is realised | Digi...
Getting buy-in from the top: ensuring your digital vision is realised | Digi...CharityComms
 
Canary in the corporation: Leveraging social media analytics for a companywid...
Canary in the corporation: Leveraging social media analytics for a companywid...Canary in the corporation: Leveraging social media analytics for a companywid...
Canary in the corporation: Leveraging social media analytics for a companywid...SocialMedia.org
 
Five steps to successfully telling your social media story, presented by Bria...
Five steps to successfully telling your social media story, presented by Bria...Five steps to successfully telling your social media story, presented by Bria...
Five steps to successfully telling your social media story, presented by Bria...SocialMedia.org
 
Gathering
GatheringGathering
GatheringGatheringapp
 
Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...
Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...
Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...SocialMedia.org
 
Building a Cohesive B2B Social Media Strategy
Building a Cohesive B2B Social Media StrategyBuilding a Cohesive B2B Social Media Strategy
Building a Cohesive B2B Social Media StrategyRebeccaTann
 
LinkedIn Melbourne Breakfast - The Key to Social Selling (27 Aug 2015)
LinkedIn Melbourne Breakfast - The Key to Social Selling (27 Aug 2015)LinkedIn Melbourne Breakfast - The Key to Social Selling (27 Aug 2015)
LinkedIn Melbourne Breakfast - The Key to Social Selling (27 Aug 2015)LinkedIn Sales Solutions
 
6) How digital will further influence the future of charities - Keynote ‘Eme...
6) How digital will further influence the future of charities - Keynote ‘Eme...6) How digital will further influence the future of charities - Keynote ‘Eme...
6) How digital will further influence the future of charities - Keynote ‘Eme...Code Computerlove
 
Building brand journalism capabilities, presented by Holly Potter
Building brand journalism capabilities, presented by Holly PotterBuilding brand journalism capabilities, presented by Holly Potter
Building brand journalism capabilities, presented by Holly PotterSocialMedia.org
 
Terrific (and terrible) metrics that truly matter | Digital tools and channel...
Terrific (and terrible) metrics that truly matter | Digital tools and channel...Terrific (and terrible) metrics that truly matter | Digital tools and channel...
Terrific (and terrible) metrics that truly matter | Digital tools and channel...CharityComms
 
How to earn adoption from the C-suite and the front lines, presented by Kelly...
How to earn adoption from the C-suite and the front lines, presented by Kelly...How to earn adoption from the C-suite and the front lines, presented by Kelly...
How to earn adoption from the C-suite and the front lines, presented by Kelly...SocialMedia.org
 
Innovation Mission Top Takeaways: Nancy Lane
Innovation Mission Top Takeaways: Nancy LaneInnovation Mission Top Takeaways: Nancy Lane
Innovation Mission Top Takeaways: Nancy LaneLEAP Media Solutions, a division of BlueVenn
 
How Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social MediaHow Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social MediaKrista Neher
 
Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...
Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...
Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...Viralheat
 
The Engagement Pyramid: Keeping supporters engaged for the long haul
The Engagement Pyramid: Keeping supporters engaged for the long haulThe Engagement Pyramid: Keeping supporters engaged for the long haul
The Engagement Pyramid: Keeping supporters engaged for the long haulNetSquared Vancouver
 
How to lead a social media engagement strategy, presented by Ryan Dickerson
How to lead a social media engagement strategy, presented by Ryan DickersonHow to lead a social media engagement strategy, presented by Ryan Dickerson
How to lead a social media engagement strategy, presented by Ryan DickersonSocialMedia.org
 
Meetings in 2028: Predictions for the Future
Meetings in 2028: Predictions for the FutureMeetings in 2028: Predictions for the Future
Meetings in 2028: Predictions for the FutureSocial Tables
 
CPMA Presentation
CPMA PresentationCPMA Presentation
CPMA PresentationKrista Neher
 
Meetings in 2025: Predictions for the Future
Meetings in 2025: Predictions for the FutureMeetings in 2025: Predictions for the Future
Meetings in 2025: Predictions for the FutureSocial Tables
 
Extending program logic to the Web
Extending program logic to the WebExtending program logic to the Web
Extending program logic to the WebPhillip Smith
 
Social Selling with LinkedIn #SourceIn 2013
Social Selling with LinkedIn #SourceIn 2013Social Selling with LinkedIn #SourceIn 2013
Social Selling with LinkedIn #SourceIn 2013LinkedIn Sales Solutions
 
Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...
Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...
Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...TrackMaven
 
CORPORATE EVOLUTION OF DIGITAL COMMUNICATION
CORPORATE EVOLUTION OF DIGITAL COMMUNICATIONCORPORATE EVOLUTION OF DIGITAL COMMUNICATION
CORPORATE EVOLUTION OF DIGITAL COMMUNICATIONTheProjectNZ
 
Real logic presentation june 2010 - kf
Real logic presentation june 2010 - kfReal logic presentation june 2010 - kf
Real logic presentation june 2010 - kfDuncan Middlemass
 
Linked in training re - march 2014
Linked in training re - march 2014Linked in training re - march 2014
Linked in training re - march 2014Kenya Jiu
 

Contenu connexe

Tendances

Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...
Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...
Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...SocialMedia.org
 
Building a Cohesive B2B Social Media Strategy
Building a Cohesive B2B Social Media StrategyBuilding a Cohesive B2B Social Media Strategy
Building a Cohesive B2B Social Media StrategyRebeccaTann
 
LinkedIn Melbourne Breakfast - The Key to Social Selling (27 Aug 2015)
LinkedIn Melbourne Breakfast - The Key to Social Selling (27 Aug 2015)LinkedIn Melbourne Breakfast - The Key to Social Selling (27 Aug 2015)
LinkedIn Melbourne Breakfast - The Key to Social Selling (27 Aug 2015)LinkedIn Sales Solutions
 
6) How digital will further influence the future of charities - Keynote ‘Eme...
6) How digital will further influence the future of charities - Keynote ‘Eme...6) How digital will further influence the future of charities - Keynote ‘Eme...
6) How digital will further influence the future of charities - Keynote ‘Eme...Code Computerlove
 
Building brand journalism capabilities, presented by Holly Potter
Building brand journalism capabilities, presented by Holly PotterBuilding brand journalism capabilities, presented by Holly Potter
Building brand journalism capabilities, presented by Holly PotterSocialMedia.org
 
Terrific (and terrible) metrics that truly matter | Digital tools and channel...
Terrific (and terrible) metrics that truly matter | Digital tools and channel...Terrific (and terrible) metrics that truly matter | Digital tools and channel...
Terrific (and terrible) metrics that truly matter | Digital tools and channel...CharityComms
 
How to earn adoption from the C-suite and the front lines, presented by Kelly...
How to earn adoption from the C-suite and the front lines, presented by Kelly...How to earn adoption from the C-suite and the front lines, presented by Kelly...
How to earn adoption from the C-suite and the front lines, presented by Kelly...SocialMedia.org
 
How Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social MediaHow Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social MediaKrista Neher
 
Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...
Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...
Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...Viralheat
 
The Engagement Pyramid: Keeping supporters engaged for the long haul
The Engagement Pyramid: Keeping supporters engaged for the long haulThe Engagement Pyramid: Keeping supporters engaged for the long haul
The Engagement Pyramid: Keeping supporters engaged for the long haulNetSquared Vancouver
 
How to lead a social media engagement strategy, presented by Ryan Dickerson
How to lead a social media engagement strategy, presented by Ryan DickersonHow to lead a social media engagement strategy, presented by Ryan Dickerson
How to lead a social media engagement strategy, presented by Ryan DickersonSocialMedia.org
 
Meetings in 2028: Predictions for the Future
Meetings in 2028: Predictions for the FutureMeetings in 2028: Predictions for the Future
Meetings in 2028: Predictions for the FutureSocial Tables
 
Meetings in 2025: Predictions for the Future
Meetings in 2025: Predictions for the FutureMeetings in 2025: Predictions for the Future
Meetings in 2025: Predictions for the FutureSocial Tables
 
Extending program logic to the Web
Extending program logic to the WebExtending program logic to the Web
Extending program logic to the WebPhillip Smith
 
Social Selling with LinkedIn #SourceIn 2013
Social Selling with LinkedIn #SourceIn 2013Social Selling with LinkedIn #SourceIn 2013
Social Selling with LinkedIn #SourceIn 2013LinkedIn Sales Solutions
 
Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...
Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...
Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...TrackMaven
 
CORPORATE EVOLUTION OF DIGITAL COMMUNICATION
CORPORATE EVOLUTION OF DIGITAL COMMUNICATIONCORPORATE EVOLUTION OF DIGITAL COMMUNICATION
CORPORATE EVOLUTION OF DIGITAL COMMUNICATIONTheProjectNZ
 

Tendances (20)

Gathering
GatheringGathering
Gathering
 
Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...
Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...
Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...
 
Building a Cohesive B2B Social Media Strategy
Building a Cohesive B2B Social Media StrategyBuilding a Cohesive B2B Social Media Strategy
Building a Cohesive B2B Social Media Strategy
 
LinkedIn Melbourne Breakfast - The Key to Social Selling (27 Aug 2015)
LinkedIn Melbourne Breakfast - The Key to Social Selling (27 Aug 2015)LinkedIn Melbourne Breakfast - The Key to Social Selling (27 Aug 2015)
LinkedIn Melbourne Breakfast - The Key to Social Selling (27 Aug 2015)
 
6) How digital will further influence the future of charities - Keynote ‘Eme...
6) How digital will further influence the future of charities - Keynote ‘Eme...6) How digital will further influence the future of charities - Keynote ‘Eme...
6) How digital will further influence the future of charities - Keynote ‘Eme...
 
Building brand journalism capabilities, presented by Holly Potter
Building brand journalism capabilities, presented by Holly PotterBuilding brand journalism capabilities, presented by Holly Potter
Building brand journalism capabilities, presented by Holly Potter
 
Terrific (and terrible) metrics that truly matter | Digital tools and channel...
Terrific (and terrible) metrics that truly matter | Digital tools and channel...Terrific (and terrible) metrics that truly matter | Digital tools and channel...
Terrific (and terrible) metrics that truly matter | Digital tools and channel...
 
How to earn adoption from the C-suite and the front lines, presented by Kelly...
How to earn adoption from the C-suite and the front lines, presented by Kelly...How to earn adoption from the C-suite and the front lines, presented by Kelly...
How to earn adoption from the C-suite and the front lines, presented by Kelly...
 
Innovation Mission Top Takeaways: Nancy Lane
Innovation Mission Top Takeaways: Nancy LaneInnovation Mission Top Takeaways: Nancy Lane
Innovation Mission Top Takeaways: Nancy Lane
 
How Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social MediaHow Meeting and Event Planners Can Use Social Media
How Meeting and Event Planners Can Use Social Media
 
Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...
Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...
Viralheat Webinar: Efficient and profitable vs cluttered and costly webinar v...
 
The Engagement Pyramid: Keeping supporters engaged for the long haul
The Engagement Pyramid: Keeping supporters engaged for the long haulThe Engagement Pyramid: Keeping supporters engaged for the long haul
The Engagement Pyramid: Keeping supporters engaged for the long haul
 
How to lead a social media engagement strategy, presented by Ryan Dickerson
How to lead a social media engagement strategy, presented by Ryan DickersonHow to lead a social media engagement strategy, presented by Ryan Dickerson
How to lead a social media engagement strategy, presented by Ryan Dickerson
 
Meetings in 2028: Predictions for the Future
Meetings in 2028: Predictions for the FutureMeetings in 2028: Predictions for the Future
Meetings in 2028: Predictions for the Future
 
CPMA Presentation
CPMA PresentationCPMA Presentation
CPMA Presentation
 
Meetings in 2025: Predictions for the Future
Meetings in 2025: Predictions for the FutureMeetings in 2025: Predictions for the Future
Meetings in 2025: Predictions for the Future
 
Extending program logic to the Web
Extending program logic to the WebExtending program logic to the Web
Extending program logic to the Web
 
Social Selling with LinkedIn #SourceIn 2013
Social Selling with LinkedIn #SourceIn 2013Social Selling with LinkedIn #SourceIn 2013
Social Selling with LinkedIn #SourceIn 2013
 
Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...
Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...
Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...
 
CORPORATE EVOLUTION OF DIGITAL COMMUNICATION
CORPORATE EVOLUTION OF DIGITAL COMMUNICATIONCORPORATE EVOLUTION OF DIGITAL COMMUNICATION
CORPORATE EVOLUTION OF DIGITAL COMMUNICATION
 

Similaire à Discover: How Discover Financial Services made BtoB fresh, fun, and sociable, presented by Laura Bretz

Real logic presentation june 2010 - kf
Real logic presentation june 2010 - kfReal logic presentation june 2010 - kf
Real logic presentation june 2010 - kfDuncan Middlemass
 
Linked in training re - march 2014
Linked in training re - march 2014Linked in training re - march 2014
Linked in training re - march 2014Kenya Jiu
 
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...G3 Communications
 
Salesforce for Nonprofits: NetSquared Vancouver May 2015
Salesforce for Nonprofits: NetSquared Vancouver May 2015Salesforce for Nonprofits: NetSquared Vancouver May 2015
Salesforce for Nonprofits: NetSquared Vancouver May 2015NetSquared Vancouver
 
Creating Social Media Strategies Using Audience Research Training
Creating Social Media Strategies Using Audience Research TrainingCreating Social Media Strategies Using Audience Research Training
Creating Social Media Strategies Using Audience Research TrainingLiana "Li" Evans
 
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoom
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoomLOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoom
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoomLocalogy
 
A warm welcome - crafting your perfect email welcome experience
A warm welcome - crafting your perfect email welcome experienceA warm welcome - crafting your perfect email welcome experience
A warm welcome - crafting your perfect email welcome experienceFairSay
 
How to Implement Social Selling Strategies into your Sales Department - Assoc...
How to Implement Social Selling Strategies into your Sales Department - Assoc...How to Implement Social Selling Strategies into your Sales Department - Assoc...
How to Implement Social Selling Strategies into your Sales Department - Assoc...Dent
 
Fitbiz360 sales pitch short final 20210216
Fitbiz360 sales pitch short final 20210216Fitbiz360 sales pitch short final 20210216
Fitbiz360 sales pitch short final 20210216Mike Walters
 
Government Capability Statement 2016
Government Capability Statement 2016Government Capability Statement 2016
Government Capability Statement 2016Karla Gomez
 
Business Development Tool Kit Presentation for New Media Manitoba
Business Development Tool Kit Presentation for New Media ManitobaBusiness Development Tool Kit Presentation for New Media Manitoba
Business Development Tool Kit Presentation for New Media ManitobaJay Powell
 
Personal Development Bureau - J1 Consulting Associate Partner Webpage Present...
Personal Development Bureau - J1 Consulting Associate Partner Webpage Present...Personal Development Bureau - J1 Consulting Associate Partner Webpage Present...
Personal Development Bureau - J1 Consulting Associate Partner Webpage Present...Integrated Marketing Bureau
 
Starting Influencer Engagement
Starting Influencer EngagementStarting Influencer Engagement
Starting Influencer EngagementAttentive.ly
 
20160519 Wired -- How to tell, Bid or NoBid, What Next -- by Judy Bradt of S...
20160519 Wired -- How to tell, Bid or NoBid, What Next -- by Judy Bradt of S...20160519 Wired -- How to tell, Bid or NoBid, What Next -- by Judy Bradt of S...
20160519 Wired -- How to tell, Bid or NoBid, What Next -- by Judy Bradt of S...Judy Bradt
 
Best small business cities 2015
Best small business cities 2015Best small business cities 2015
Best small business cities 2015Biz2Credit
 
Networking and Digital Marketing
Networking and Digital Marketing Networking and Digital Marketing
Networking and Digital Marketing Dukan Group
 
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
 
Managing Your Charity Watchdog Profile To Increase Giving
Managing Your Charity Watchdog Profile To Increase GivingManaging Your Charity Watchdog Profile To Increase Giving
Managing Your Charity Watchdog Profile To Increase GivingBloomerang
 
Cb insights overview 2013 (investment bank) - media page
Cb insights overview 2013 (investment bank) - media pageCb insights overview 2013 (investment bank) - media page
Cb insights overview 2013 (investment bank) - media pageJose Gonzalez
 

Similaire à Discover: How Discover Financial Services made BtoB fresh, fun, and sociable, presented by Laura Bretz (20)

Real logic presentation june 2010 - kf
Real logic presentation june 2010 - kfReal logic presentation june 2010 - kf
Real logic presentation june 2010 - kf
 
Linked in training re - march 2014
Linked in training re - march 2014Linked in training re - march 2014
Linked in training re - march 2014
 
LinkedIn for CPAs
LinkedIn for CPAsLinkedIn for CPAs
LinkedIn for CPAs
 
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...
 
Salesforce for Nonprofits: NetSquared Vancouver May 2015
Salesforce for Nonprofits: NetSquared Vancouver May 2015Salesforce for Nonprofits: NetSquared Vancouver May 2015
Salesforce for Nonprofits: NetSquared Vancouver May 2015
 
Creating Social Media Strategies Using Audience Research Training
Creating Social Media Strategies Using Audience Research TrainingCreating Social Media Strategies Using Audience Research Training
Creating Social Media Strategies Using Audience Research Training
 
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoom
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoomLOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoom
LOCALOGY ENGAGE 19: SMBuy-in - Better Onboarding and Engagement - LegalZoom
 
A warm welcome - crafting your perfect email welcome experience
A warm welcome - crafting your perfect email welcome experienceA warm welcome - crafting your perfect email welcome experience
A warm welcome - crafting your perfect email welcome experience
 
How to Implement Social Selling Strategies into your Sales Department - Assoc...
How to Implement Social Selling Strategies into your Sales Department - Assoc...How to Implement Social Selling Strategies into your Sales Department - Assoc...
How to Implement Social Selling Strategies into your Sales Department - Assoc...
 
Fitbiz360 sales pitch short final 20210216
Fitbiz360 sales pitch short final 20210216Fitbiz360 sales pitch short final 20210216
Fitbiz360 sales pitch short final 20210216
 
Government Capability Statement 2016
Government Capability Statement 2016Government Capability Statement 2016
Government Capability Statement 2016
 
Business Development Tool Kit Presentation for New Media Manitoba
Business Development Tool Kit Presentation for New Media ManitobaBusiness Development Tool Kit Presentation for New Media Manitoba
Business Development Tool Kit Presentation for New Media Manitoba
 
Personal Development Bureau - J1 Consulting Associate Partner Webpage Present...
Personal Development Bureau - J1 Consulting Associate Partner Webpage Present...Personal Development Bureau - J1 Consulting Associate Partner Webpage Present...
Personal Development Bureau - J1 Consulting Associate Partner Webpage Present...
 
Starting Influencer Engagement
Starting Influencer EngagementStarting Influencer Engagement
Starting Influencer Engagement
 
20160519 Wired -- How to tell, Bid or NoBid, What Next -- by Judy Bradt of S...
20160519 Wired -- How to tell, Bid or NoBid, What Next -- by Judy Bradt of S...20160519 Wired -- How to tell, Bid or NoBid, What Next -- by Judy Bradt of S...
20160519 Wired -- How to tell, Bid or NoBid, What Next -- by Judy Bradt of S...
 
Best small business cities 2015
Best small business cities 2015Best small business cities 2015
Best small business cities 2015
 
Networking and Digital Marketing
Networking and Digital Marketing Networking and Digital Marketing
Networking and Digital Marketing
 
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...
 
Managing Your Charity Watchdog Profile To Increase Giving
Managing Your Charity Watchdog Profile To Increase GivingManaging Your Charity Watchdog Profile To Increase Giving
Managing Your Charity Watchdog Profile To Increase Giving
 
Cb insights overview 2013 (investment bank) - media page
Cb insights overview 2013 (investment bank) - media pageCb insights overview 2013 (investment bank) - media page
Cb insights overview 2013 (investment bank) - media page
 

Plus de SocialMedia.org

Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
 
Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...SocialMedia.org
 
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenRed Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
 
Logitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerLogitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
 
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
 
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
 
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...SocialMedia.org
 
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
 
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganIntuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
 
Dole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersDole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
 
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
 
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
 
UPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonUPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
 
Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
 
Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
 
The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
 
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocial media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
 
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnDunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
 
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiCanon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
 
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
 

Plus de SocialMedia.org (20)

Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank Hwang
 
Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...
 
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenRed Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
 
Logitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerLogitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan Freyer
 
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
 
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
 
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
 
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
 
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganIntuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
 
Dole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersDole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy Summers
 
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
 
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
 
UPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonUPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent Washington
 
Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...
 
Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...
 
The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...
 
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocial media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
 
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnDunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
 
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiCanon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
 
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
 

Dernier

Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Nitya salvi
 
Film show pre-production powerpoint for site
Film show pre-production powerpoint for siteFilm show pre-production powerpoint for site
Film show pre-production powerpoint for siteAshtonCains
 
Film show evaluation powerpoint for site
Film show evaluation powerpoint for siteFilm show evaluation powerpoint for site
Film show evaluation powerpoint for siteAshtonCains
 
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfmacawdigitalseo2023
 
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verifiedKarol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verifiedDelhi Call girls
 
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceVellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceDamini Dixit
 
Enhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingEnhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingDigital Marketing Lab
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...ZurliaSoop
 
Film show investigation powerpoint for the site
Film show investigation powerpoint for the siteFilm show investigation powerpoint for the site
Film show investigation powerpoint for the siteAshtonCains
 
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...SocioCosmos
 
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic HappensIgnite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic HappensSocioCosmos
 
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...Delhi Call girls
 
Marketing Plan - Social Media. The Sparks Foundation
Marketing Plan - Social Media. The Sparks FoundationMarketing Plan - Social Media. The Sparks Foundation
Marketing Plan - Social Media. The Sparks Foundationsolidgbemi
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfeliklein8
 
College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...
College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...
College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...Heena Escort Service
 
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutioneliklein8
 
Film show post-production powerpoint for site
Film show post-production powerpoint for siteFilm show post-production powerpoint for site
Film show post-production powerpoint for siteAshtonCains
 
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECall girl Jaipur
 

Dernier (20)

The Butterfly Effect
The Butterfly EffectThe Butterfly Effect
The Butterfly Effect
 
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
 
Film show pre-production powerpoint for site
Film show pre-production powerpoint for siteFilm show pre-production powerpoint for site
Film show pre-production powerpoint for site
 
Film show evaluation powerpoint for site
Film show evaluation powerpoint for siteFilm show evaluation powerpoint for site
Film show evaluation powerpoint for site
 
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
 
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verifiedKarol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
Karol Bagh, Delhi Call girls :8448380779 Model Escorts | 100% verified
 
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceVellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Enhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingEnhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content Marketing
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
 
Film show investigation powerpoint for the site
Film show investigation powerpoint for the siteFilm show investigation powerpoint for the site
Film show investigation powerpoint for the site
 
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
 
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic HappensIgnite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
 
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
 
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
 
Marketing Plan - Social Media. The Sparks Foundation
Marketing Plan - Social Media. The Sparks FoundationMarketing Plan - Social Media. The Sparks Foundation
Marketing Plan - Social Media. The Sparks Foundation
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
 
College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...
College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...
College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...
 
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolution
 
Film show post-production powerpoint for site
Film show post-production powerpoint for siteFilm show post-production powerpoint for site
Film show post-production powerpoint for site
 
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFECASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
CASH PAYMENT ON GIRL HAND TO HAND HOUSEWIFE
 

Discover: How Discover Financial Services made BtoB fresh, fun, and sociable, presented by Laura Bretz

  • 1. Discover Financial Services Laura Bretz How Discover Financial Services made BtoB fresh, fun, and sociable Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 37 Chicago 10-28-2015
  • 2. How Discover Financial Services made BtoB Fresh, Fun, and Sociable ©2015 DFS Services LLC | Confidential and Proprietary Member Meeting 37
  • 3. Discover Network: B2B in Social 2 ©2015 DFS Services LLC | Confidential and Proprietary • In a word? Challenge • Nobody was tweeting to @DiscoverSmBiz • So how do we make social actually social? - Rebrand - Reach out
  • 4. What’s Already Happening? 3 ©2015 DFS Services LLC | Confidential and Proprietary • What are we monitoring?
  • 5. Prepare to Plan 4 ©2015 DFS Services LLC | Confidential and Proprietary • Find the right conversation - Have smart parameters - Look at how customers are talking about you • Determine what conversation looked like in a regulated industry - Everything must go through legal - Make approvals easy • Don’t be a creeper
  • 6. Success! 5 ©2015 DFS Services LLC | Confidential and Proprietary • 50% engagement • 10% organic follow
  • 7. What’s Next? 6 ©2015 DFS Services LLC | Confidential and Proprietary • Consider your scope. • Cardholders complaining about acceptance: is that B2C or B2B? • Make your case.
  • 8. Success! 7 ©2015 DFS Services LLC | Confidential and Proprietary • 80% engagement • 10% organic follow • Zero tweets to hundreds
  • 9. Takeaways 8 ©2015 DFS Services LLC | Confidential and Proprietary • Find the right conversation • Consider your scope • Don’t be a creeper
  • 10. Questions? 9 ©2015 DFS Services LLC | Confidential and Proprietary Laura Bretz • LauraBretz@Discover.com • @bretzilewski
  • 11. Learn more about past and upcoming Member Meetings socialmedia.org/meetings Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 37 Chicago 10-28-2015