In her SocialMedia.org case study presentation, Dole's Amy Summers discusses how they transitioned from an agency-managed social program to an in-house operation.
6. Evaluate Current Program
• Existing Social Footprint
• Current Social Spending
Evaluate Goals Plan Activate Success
Agency Fees
Strategic Expertise
Content Development
Community Management
Social Tools
8. Goals Based on Evaluations
• Consolidate Channels
Evaluate Goals Plan Activate Success
9. Goals Based on Evaluations
• Consolidate Channels
• Open Instagram
Evaluate Goals Plan Activate Success
10. Goals Based on Evaluations
• Consolidate Channels
• Open Instagram
• Smaller Budget
Evaluate Goals Plan Activate Success
11. Goals Based on Evaluations
• Consolidate Channels
• Open Instagram
• Smaller Budget
• Sponsored Content
Evaluate Goals Plan Activate Success
In-House Funding
Sponsored Content
Content Development
Social Tools
14. New Plan
• Point Person
• Playbook
Evaluate Goals Plan Activate Success
Brand
Voice
Do’s &
Don’t’s
Goals
Approval
Process
Internal
Roles
15. New Plan
• Point Person
• Playbook
• Assign Roles
Strategy Content
Editorial
Calendar
Customer
Service
Approval
Process
Social
Partners
Evaluate Goals Plan Activate Success
Social
Tools
Analytics
21. Measurements for Success
• Goal Completion
Evaluate Goals Plan Activate Success
ü Consolidate Channels
ü Open Instagram
ü Smaller Budget
ü Sponsored Content
27. Dole: How We Brought Social In-House
Amy Summers
Amy Summers Paolini
https://www.linkedin.com/in/amypaolini
amy.summers@dole.com
28. Learn more about past and
upcoming Member Meetings
socialmedia.org/meetings
MEM
BER MEETIN
G
40
SOC
IALMEDIA.
ORG
Learn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 40
Los Angeles
7-26-2016