In her Brands-Only Summit presentation, Family Dollar’s Stephanie Tavares-Rance shares a case study on working with bloggers.
She goes into detail about how they engaged some of the top bloggers and vloggers to discuss beauty products in their #Fabulous campaign.
4. 3
She loves to stand out in a crowd.
To feel confident and powerful when she
walks into work.
To feel smart and savvy when she manages
her budget.
She loves to be at her absolute best every
single day, without exception.
Who is Our Shopper?
5. 4
Fabulous provides the African American
female shopper with solutions and ideas that
enable her to look and feel fabulous, every
day.
We position Family Dollar as her go-to
neighborhood store for trusted beauty, hair
and personal care brands at great prices,
while providing added value with tips and
inspiration.
What is Family Dollar Fabulous?
7. 6
Fabulous kicked off with our VIP event in Atlanta. Today’s most influential fashion, makeup, and hair
styling experts, beauty bloggers, and national brands came together to share their secrets with
each other, to then bring tips and inspiration to our shoppers.
Event garnered 64+MM Public Relations impressions and
522+MM Social impressions
2015/2016 Kick Off Event
9. 8
Content pulsed every Friday to provide inspiring
tips through our social strategy of educating,
motivating, and sharing.
Social platforms serve as a forum for Twitter
Parties and Sweepstakes.
Social Media
10. 9
Blog page on FamilyDollar.com is updated
regularly to serve as the Fabulous beauty hub.
Includes original blogger videos about our
fabulous national brand beauty products.
Dedicated Blog