Leveraging content to increase Pinterest traffic, presented by Tracy Baeckler

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In her Brands-Only Summit presentation, eBay's Tracy Baeckler shares a case study on Pinterest influencers. She explains how they're leveraging influencer content on Pinterest to drive engagement and traffic to ebay.com.

Médias sociaux

SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
Leveraging content to increase
Pinterest traffic
TRACY BAECKLER
EBAY

EBAY: LEVERAGING CONTENT TO
INCREASE PINTEREST TRAFFIC

START WITH THE END IN MIND
socialmedia.org - ebay 2
154%
YoY Growth

FOCUS ON YOUR PRIMARY METRIC
socialmedia.org - ebay 3
ROI Awareness
Lead
Generation
Traffic Engagement Perception

KNOW THE PLATFORM
socialmedia.org - ebay 4
Imgur Pinterest

IDENTIFY AND CLOSE GAPS
socialmedia.org - ebay 5
Pinterest ContentInfluencer ContentExisting Site Content

ITERATE AND INVEST FOR RESULTS
socialmedia.org - ebay 6
Content
Variants
Optimization
Levers
Image Targeting
Copy
Bidding
Strategy
Category Ad Format
… …

Contact Details:
Tracy Baeckler
Sr. Manager, Social Marketing
ebay
tbaeckle@ebay.com
www.ebay.com
Pinterest.com/ebay
socialmedia.org - ebay 7

Learn more about past and
upcoming events
SOCIALMEDIA.ORG/EVENTS
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016

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