Jessica Mack of LifeProof presented on their influencer marketing campaign. They worked with ambassadors who already loved LifeProof's waterproof phone cases. The ambassadors created social media content while using LifeProof products during adventures. This content reached over 49 million people generating over 500,000 engagements. Lessons learned included ensuring clear communication with ambassadors and vendors, and allowing enough lead time.

1. LifeProof
Jessica Mack
Empowering influencers to tell the
brand story
Learn more about Member Meetings
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SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 37
Chicago
10-28-2015

2. Enabling Influencers to Tell the Brand Story
J e s s i c a M a c k | @ j s _ m a c k
Empowering Influencers
to Tell the Brand Story
J e s s i c a M a c k | @ j s _ m a c k

3. #CHARGEAHEAD

4. Slater'Trout
Stand&Up)Paddleboarder
Ben'Jenkin
Freerunner
Mike'Escamilla
BMX)Rider
Erik'Roner
Professional)Skier)+)Stuntman
–
#C H A R G E A H E A D A M B A S S A D O R S
LIFEPROOF

5. –
H AWA I I A D V E N TU R E H I K E
LIFEPROOF

10. –
LIFEPROOF
LA S TR E E T R A C E

16. –
LIFEPROOF
M E X I C O S K Y D I V E

22. –
LIFEPROOF
C O LO R A D O M O U N TA I N B I K E

28. –
LIFEPROOF
A D D I TI O N A L C O N TE N T

29. –
LIFEPROOF
A M B A S S A D O R C H A N N E LS

30. –
LIFEPROOF
TH E N U M B E R S
REACH:'49,689,109
ENGAGEMENT:'532,716
VIDEO'VIEWS:'4,623,288 OWNED'
CHANNELS
77%
INFLUENCERS
23%

31. –
LIFEPROOF
WH AT O U R FA N S S A I D

32. –
LIFEPROOF
WH AT WO R K E D
• Working'with'ambassadors'who'already'know'and'love'LifeProof'products
• Involving'the'ambassadors'in'the'campaign'planning
• Packaging'up'content'for'distribution'to'ambassadors’'fans
• Targeting'ambassadors’'fans'in'Facebook'and'Twitter'advertising

33. –
LIFEPROOF
LE S S O N S LE A R N E D
• Direct'communication'is'essential
• Longer'lead'times
• Ensure'vendors'stick'to'embargos
• Educate'everyone'thoroughly'on'FTC'requirements

34. –
LIFEPROOF
TA K E A C TI O N !
• Pick'up'the'phone
• Create'a'brief'just'for'your'ambassadors
• Get'product'in'their'hands
• Find'ambassadors'who'are'already'using'your'products

35. LIFEPROOF
WATC H TH E V I D E O O N TWI TTE R : @JS _M A C K

36. Learn more about past and
upcoming Member Meetings
socialmedia.org/meetings
Learn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 37
Chicago
10-28-2015