SlideShare une entreprise Scribd logo

BlogWell New York Social Media Case Study: Paychex, presented by Joe Schaeffer

•
•
SocialMedia.org
SocialMedia.org

In his BlogWell New York presentation, Paychex's Social Media Program Manager, Joe Schaeffer, talks about how they rallied internal employee participation to anchor the promotion of an external company event. He shares some helpful tips about what worked and what didn't work for them during their #PaychexProud program.

Médias sociaux
1  sur  26
Télécharger pour lire hors ligne
Joe Schaeffer Social media in reverse: 14 days to engaged employees This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell
14 Days to Engaged Employees Social Media In Reverse Joe Schaeffer @dubelclique Social Media Program Manager @Paychex
Results TODAY @Paychex | #PaychexProud OVER 700,000 Impressions OVER 200 Posts OVER 100 Contributors REACHED 300,000 Accounts
Opening the NASDAQ DAY 14 @Paychex | #PaychexProud
#PaychexProud TWITTER | INSTAGRAM @Paychex | #PaychexProud
#PaychexProud TWITTER | INSTAGRAM @Paychex | #PaychexProud
Curation DAY 13 @Paychex | #PaychexProud
Communication DAYS 5-13 OFFLINE | ONLINE @Paychex | #PaychexProud
Communication OFFLINE | ONLINE @Paychex | #PaychexProud
Communication OFFLINE | ONLINE @Paychex | #PaychexProud
TIP Common Areas Cafeterias, Break Rooms Classrooms Training & Development Conference Calls One-to-Many Find The Guy Behind The Guy (Behind The Guy) @Paychex | #PaychexProud
Communication OFFLINE | ONLINE @Paychex | #PaychexProud
Communication OFFLINE | ONLINE @Paychex | #PaychexProud
Intranet Microsite Portal & Intranet Banners Company-wide Newsletter Chatter Email Social Responses Communication OFFLINE | ONLINE @Paychex | #PaychexProud
TIP Email Targeted Sends Chatter, Yammer Groups & Teams Community Management Be there Paid Promotion? Custom audience Find your internal influencers. Bug them. @Paychex | #PaychexProud
Production DAY 2-4 Everything is Awesome! @Paychex | #PaychexProud
Project Brief DAY 1 @Paychex | #PaychexProud
TIP Simple Objective, Requirements Goals, KPIs Why do this? Useful Messaging, Approvals A one-page PDF walks on water. @Paychex | #PaychexProud
I Lied.
“Paychex Proud” DAY -1,624 @Paychex | #PaychexProud
I Lied.
Ghost Stories DAY -15,330 @Paychex | #PaychexProud
Ghost Stories DAY -15,330 @Paychex | #PaychexProud
Social Program Goals FISCAL ‘14 #2 Foster positive sentiment and increase activity. @Paychex | #PaychexProud
Thank you. Joe Schaeffer @dubelclique Social Media Program Manager @Paychex @Paychex @PaychexCareers @InsidePaychex
Learn more about past and upcoming BlogWells socialmedia.org/blogwell This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell

Recommandé

BlogWell New York Social Media Case Study: Michelin, presented by Carrie Wood...
BlogWell New York Social Media Case Study: Michelin, presented by Carrie Wood...BlogWell New York Social Media Case Study: Michelin, presented by Carrie Wood...
BlogWell New York Social Media Case Study: Michelin, presented by Carrie Wood...
SocialMedia.org
 
BlogWell New York Social Media Case Study: Life Time Fitness, presented by To...
BlogWell New York Social Media Case Study: Life Time Fitness, presented by To...BlogWell New York Social Media Case Study: Life Time Fitness, presented by To...
BlogWell New York Social Media Case Study: Life Time Fitness, presented by To...
SocialMedia.org
 
BlogWell New York Social Media Case Study: Novartis, presented by Melissa Mackey
BlogWell New York Social Media Case Study: Novartis, presented by Melissa MackeyBlogWell New York Social Media Case Study: Novartis, presented by Melissa Mackey
BlogWell New York Social Media Case Study: Novartis, presented by Melissa Mackey
SocialMedia.org
 
BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki
BlogWell New York Social Media Case Study: GE, presented by Rich NarasakiBlogWell New York Social Media Case Study: GE, presented by Rich Narasaki
BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki
SocialMedia.org
 
BlogWell New York Social Media Case Study: Thomson Reuters, presented by Case...
BlogWell New York Social Media Case Study: Thomson Reuters, presented by Case...BlogWell New York Social Media Case Study: Thomson Reuters, presented by Case...
BlogWell New York Social Media Case Study: Thomson Reuters, presented by Case...
SocialMedia.org
 
BlogWell Dallas Social Media Case Study: USAA, presented by Julie Finlay
BlogWell Dallas Social Media Case Study: USAA, presented by Julie FinlayBlogWell Dallas Social Media Case Study: USAA, presented by Julie Finlay
BlogWell Dallas Social Media Case Study: USAA, presented by Julie Finlay
SocialMedia.org
 
BlogWell New York Social Media Case Study: Johnson & Johnson, presented by De...
BlogWell New York Social Media Case Study: Johnson & Johnson, presented by De...BlogWell New York Social Media Case Study: Johnson & Johnson, presented by De...
BlogWell New York Social Media Case Study: Johnson & Johnson, presented by De...
SocialMedia.org
 
Social media measurement standards: How to demonstrate social media's value t...
Social media measurement standards: How to demonstrate social media's value t...Social media measurement standards: How to demonstrate social media's value t...
Social media measurement standards: How to demonstrate social media's value t...
SocialMedia.org
 

Recommandé

BlogWell New York Social Media Case Study: Michelin, presented by Carrie Wood...
BlogWell New York Social Media Case Study: Michelin, presented by Carrie Wood...BlogWell New York Social Media Case Study: Michelin, presented by Carrie Wood...
BlogWell New York Social Media Case Study: Michelin, presented by Carrie Wood...
SocialMedia.org
 
BlogWell New York Social Media Case Study: Life Time Fitness, presented by To...
BlogWell New York Social Media Case Study: Life Time Fitness, presented by To...BlogWell New York Social Media Case Study: Life Time Fitness, presented by To...
BlogWell New York Social Media Case Study: Life Time Fitness, presented by To...
SocialMedia.org
 
BlogWell New York Social Media Case Study: Novartis, presented by Melissa Mackey
BlogWell New York Social Media Case Study: Novartis, presented by Melissa MackeyBlogWell New York Social Media Case Study: Novartis, presented by Melissa Mackey
BlogWell New York Social Media Case Study: Novartis, presented by Melissa Mackey
SocialMedia.org
 
BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki
BlogWell New York Social Media Case Study: GE, presented by Rich NarasakiBlogWell New York Social Media Case Study: GE, presented by Rich Narasaki
BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki
SocialMedia.org
 
BlogWell New York Social Media Case Study: Thomson Reuters, presented by Case...
BlogWell New York Social Media Case Study: Thomson Reuters, presented by Case...BlogWell New York Social Media Case Study: Thomson Reuters, presented by Case...
BlogWell New York Social Media Case Study: Thomson Reuters, presented by Case...
SocialMedia.org
 
BlogWell Dallas Social Media Case Study: USAA, presented by Julie Finlay
BlogWell Dallas Social Media Case Study: USAA, presented by Julie FinlayBlogWell Dallas Social Media Case Study: USAA, presented by Julie Finlay
BlogWell Dallas Social Media Case Study: USAA, presented by Julie Finlay
SocialMedia.org
 
BlogWell New York Social Media Case Study: Johnson & Johnson, presented by De...
BlogWell New York Social Media Case Study: Johnson & Johnson, presented by De...BlogWell New York Social Media Case Study: Johnson & Johnson, presented by De...
BlogWell New York Social Media Case Study: Johnson & Johnson, presented by De...
SocialMedia.org
 
Social media measurement standards: How to demonstrate social media's value t...
Social media measurement standards: How to demonstrate social media's value t...Social media measurement standards: How to demonstrate social media's value t...
Social media measurement standards: How to demonstrate social media's value t...
SocialMedia.org
 
The one social number you need to know, presented by David Rabjohns
The one social number you need to know, presented by David RabjohnsThe one social number you need to know, presented by David Rabjohns
The one social number you need to know, presented by David Rabjohns
SocialMedia.org
 
The Brands-Only Summit keynote presentation by Tyra Banks
The Brands-Only Summit keynote presentation by Tyra BanksThe Brands-Only Summit keynote presentation by Tyra Banks
The Brands-Only Summit keynote presentation by Tyra Banks
SocialMedia.org
 
Social data intelligence, presented by Susan Etlinger
Social data intelligence, presented by Susan EtlingerSocial data intelligence, presented by Susan Etlinger
Social data intelligence, presented by Susan Etlinger
SocialMedia.org
 
State of the social media industry 2013, presented by Andy Sernovitz
State of the social media industry 2013, presented by Andy SernovitzState of the social media industry 2013, presented by Andy Sernovitz
State of the social media industry 2013, presented by Andy Sernovitz
SocialMedia.org
 
Motivations behind online and offline WOM: The DNA of talkable brands, presen...
Motivations behind online and offline WOM: The DNA of talkable brands, presen...Motivations behind online and offline WOM: The DNA of talkable brands, presen...
Motivations behind online and offline WOM: The DNA of talkable brands, presen...
SocialMedia.org
 
How to run a social media training program, presented by Liz Brown Bullock
How to run a social media training program, presented by Liz Brown BullockHow to run a social media training program, presented by Liz Brown Bullock
How to run a social media training program, presented by Liz Brown Bullock
SocialMedia.org
 
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...Who "likes" ya, baby? Social influencers for corporate reputation, presented ...
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...
SocialMedia.org
 
Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...
Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...
Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...
SocialMedia.org
 
How to run a social media listening program, presented by Keith McArthur
How to run a social media listening program, presented by Keith McArthurHow to run a social media listening program, presented by Keith McArthur
How to run a social media listening program, presented by Keith McArthur
SocialMedia.org
 
Some evidence! Social engagement's financial impact, presented by Tom Collinger
Some evidence! Social engagement's financial impact, presented by Tom CollingerSome evidence! Social engagement's financial impact, presented by Tom Collinger
Some evidence! Social engagement's financial impact, presented by Tom Collinger
SocialMedia.org
 
How to decide between outsourcing and internal, presented by Adam Brown
How to decide between outsourcing and internal, presented by Adam BrownHow to decide between outsourcing and internal, presented by Adam Brown
How to decide between outsourcing and internal, presented by Adam Brown
SocialMedia.org
 
Enterprise social data success factors, presented by Marshall Sponder
Enterprise social data success factors, presented by Marshall SponderEnterprise social data success factors, presented by Marshall Sponder
Enterprise social data success factors, presented by Marshall Sponder
SocialMedia.org
 
How to integrate social media with customer service, presented by Sonny Gill
How to integrate social media with customer service, presented by Sonny GillHow to integrate social media with customer service, presented by Sonny Gill
How to integrate social media with customer service, presented by Sonny Gill
SocialMedia.org
 
How to lead a social media engagement strategy, presented by Christi McNeill
How to lead a social media engagement strategy, presented by Christi McNeillHow to lead a social media engagement strategy, presented by Christi McNeill
How to lead a social media engagement strategy, presented by Christi McNeill
SocialMedia.org
 
Data-driven decisions for the visual social web, presented by Chad Parizman
Data-driven decisions for the visual social web, presented by Chad ParizmanData-driven decisions for the visual social web, presented by Chad Parizman
Data-driven decisions for the visual social web, presented by Chad Parizman
SocialMedia.org
 
"The Passion Conversation" presented by Robbin Phillips
"The Passion Conversation" presented by Robbin Phillips"The Passion Conversation" presented by Robbin Phillips
"The Passion Conversation" presented by Robbin Phillips
SocialMedia.org
 
The science of social: From social metrics to ROI, presented by Michael Wu
The science of social: From social metrics to ROI, presented by Michael WuThe science of social: From social metrics to ROI, presented by Michael Wu
The science of social: From social metrics to ROI, presented by Michael Wu
SocialMedia.org
 
Quantifying the impact of social media, presented by John Lovett
Quantifying the impact of social media, presented by John LovettQuantifying the impact of social media, presented by John Lovett
Quantifying the impact of social media, presented by John Lovett
SocialMedia.org
 
How to earn adoption from the C-suite and the front lines, presented by Renee...
How to earn adoption from the C-suite and the front lines, presented by Renee...How to earn adoption from the C-suite and the front lines, presented by Renee...
How to earn adoption from the C-suite and the front lines, presented by Renee...
SocialMedia.org
 
How to integrate social media with PR, communications, and crisis management,...
How to integrate social media with PR, communications, and crisis management,...How to integrate social media with PR, communications, and crisis management,...
How to integrate social media with PR, communications, and crisis management,...
SocialMedia.org
 
How to Use Facebook’s Free Fundraising Tools to Drive Donations
How to Use Facebook’s Free Fundraising Tools to Drive DonationsHow to Use Facebook’s Free Fundraising Tools to Drive Donations
How to Use Facebook’s Free Fundraising Tools to Drive Donations
Julia Campbell
 
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...
Julia Campbell
 

Contenu connexe

En vedette

En vedette (20)

The one social number you need to know, presented by David Rabjohns
The one social number you need to know, presented by David RabjohnsThe one social number you need to know, presented by David Rabjohns
The one social number you need to know, presented by David Rabjohns
 
The Brands-Only Summit keynote presentation by Tyra Banks
The Brands-Only Summit keynote presentation by Tyra BanksThe Brands-Only Summit keynote presentation by Tyra Banks
The Brands-Only Summit keynote presentation by Tyra Banks
 
Social data intelligence, presented by Susan Etlinger
Social data intelligence, presented by Susan EtlingerSocial data intelligence, presented by Susan Etlinger
Social data intelligence, presented by Susan Etlinger
 
State of the social media industry 2013, presented by Andy Sernovitz
State of the social media industry 2013, presented by Andy SernovitzState of the social media industry 2013, presented by Andy Sernovitz
State of the social media industry 2013, presented by Andy Sernovitz
 
Motivations behind online and offline WOM: The DNA of talkable brands, presen...
Motivations behind online and offline WOM: The DNA of talkable brands, presen...Motivations behind online and offline WOM: The DNA of talkable brands, presen...
Motivations behind online and offline WOM: The DNA of talkable brands, presen...
 
How to run a social media training program, presented by Liz Brown Bullock
How to run a social media training program, presented by Liz Brown BullockHow to run a social media training program, presented by Liz Brown Bullock
How to run a social media training program, presented by Liz Brown Bullock
 
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...Who "likes" ya, baby? Social influencers for corporate reputation, presented ...
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...
 
Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...
Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...
Social Net Advocacy Pulse (SNAP): Using real-time brand advocacy analytics to...
 
How to run a social media listening program, presented by Keith McArthur
How to run a social media listening program, presented by Keith McArthurHow to run a social media listening program, presented by Keith McArthur
How to run a social media listening program, presented by Keith McArthur
 
Some evidence! Social engagement's financial impact, presented by Tom Collinger
Some evidence! Social engagement's financial impact, presented by Tom CollingerSome evidence! Social engagement's financial impact, presented by Tom Collinger
Some evidence! Social engagement's financial impact, presented by Tom Collinger
 
How to decide between outsourcing and internal, presented by Adam Brown
How to decide between outsourcing and internal, presented by Adam BrownHow to decide between outsourcing and internal, presented by Adam Brown
How to decide between outsourcing and internal, presented by Adam Brown
 
Enterprise social data success factors, presented by Marshall Sponder
Enterprise social data success factors, presented by Marshall SponderEnterprise social data success factors, presented by Marshall Sponder
Enterprise social data success factors, presented by Marshall Sponder
 
How to integrate social media with customer service, presented by Sonny Gill
How to integrate social media with customer service, presented by Sonny GillHow to integrate social media with customer service, presented by Sonny Gill
How to integrate social media with customer service, presented by Sonny Gill
 
How to lead a social media engagement strategy, presented by Christi McNeill
How to lead a social media engagement strategy, presented by Christi McNeillHow to lead a social media engagement strategy, presented by Christi McNeill
How to lead a social media engagement strategy, presented by Christi McNeill
 
Data-driven decisions for the visual social web, presented by Chad Parizman
Data-driven decisions for the visual social web, presented by Chad ParizmanData-driven decisions for the visual social web, presented by Chad Parizman
Data-driven decisions for the visual social web, presented by Chad Parizman
 
"The Passion Conversation" presented by Robbin Phillips
"The Passion Conversation" presented by Robbin Phillips"The Passion Conversation" presented by Robbin Phillips
"The Passion Conversation" presented by Robbin Phillips
 
The science of social: From social metrics to ROI, presented by Michael Wu
The science of social: From social metrics to ROI, presented by Michael WuThe science of social: From social metrics to ROI, presented by Michael Wu
The science of social: From social metrics to ROI, presented by Michael Wu
 
Quantifying the impact of social media, presented by John Lovett
Quantifying the impact of social media, presented by John LovettQuantifying the impact of social media, presented by John Lovett
Quantifying the impact of social media, presented by John Lovett
 
How to earn adoption from the C-suite and the front lines, presented by Renee...
How to earn adoption from the C-suite and the front lines, presented by Renee...How to earn adoption from the C-suite and the front lines, presented by Renee...
How to earn adoption from the C-suite and the front lines, presented by Renee...
 
How to integrate social media with PR, communications, and crisis management,...
How to integrate social media with PR, communications, and crisis management,...How to integrate social media with PR, communications, and crisis management,...
How to integrate social media with PR, communications, and crisis management,...
 

Similaire à BlogWell New York Social Media Case Study: Paychex, presented by Joe Schaeffer

Social Media Strategy for JOHUD
Social Media Strategy for JOHUD Social Media Strategy for JOHUD
Social Media Strategy for JOHUD
Saza Zaini
 
Planningnessfinal 140915012731-phpapp02
Planningnessfinal 140915012731-phpapp02Planningnessfinal 140915012731-phpapp02
Planningnessfinal 140915012731-phpapp02
Nicola Van Hoff
 
How to Create a Powerful Social Media Strategy That Gets Results - Jennifer W...
How to Create a Powerful Social Media Strategy That Gets Results - Jennifer W...How to Create a Powerful Social Media Strategy That Gets Results - Jennifer W...
How to Create a Powerful Social Media Strategy That Gets Results - Jennifer W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How change platforms can help transform the NHS - pop up uni, 10am, 2 septemb...
How change platforms can help transform the NHS - pop up uni, 10am, 2 septemb...How change platforms can help transform the NHS - pop up uni, 10am, 2 septemb...
How change platforms can help transform the NHS - pop up uni, 10am, 2 septemb...
NHS England
 
How Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
How Pitney Bowes Has Transformed Brand Perception Through Employee AdvocacyHow Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
How Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
Dynamic Signal
 

Similaire à BlogWell New York Social Media Case Study: Paychex, presented by Joe Schaeffer (18)

How to Use Facebook’s Free Fundraising Tools to Drive Donations
How to Use Facebook’s Free Fundraising Tools to Drive DonationsHow to Use Facebook’s Free Fundraising Tools to Drive Donations
How to Use Facebook’s Free Fundraising Tools to Drive Donations
 
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...
The Online Fundraising Formula: A Step-by-Step Guide to Planning and Launchin...
 
New England Expo
New England ExpoNew England Expo
New England Expo
 
Your Poster is Ugly: Tales from a Multi-Year Digital Recruitment Campaign
Your Poster is Ugly: Tales from a Multi-Year Digital Recruitment CampaignYour Poster is Ugly: Tales from a Multi-Year Digital Recruitment Campaign
Your Poster is Ugly: Tales from a Multi-Year Digital Recruitment Campaign
 
The People Channel: Using Social Media to Convert PBS Viewers into Members
The People Channel: Using Social Media to Convert PBS Viewers into MembersThe People Channel: Using Social Media to Convert PBS Viewers into Members
The People Channel: Using Social Media to Convert PBS Viewers into Members
 
No Elevators Day Social Media + Communications Guide English
No Elevators Day Social Media + Communications Guide EnglishNo Elevators Day Social Media + Communications Guide English
No Elevators Day Social Media + Communications Guide English
 
BeHealth.Today Learning Event
BeHealth.Today Learning EventBeHealth.Today Learning Event
BeHealth.Today Learning Event
 
Intro to Inbound Marketing workshop
Intro to Inbound Marketing workshopIntro to Inbound Marketing workshop
Intro to Inbound Marketing workshop
 
Social Media Strategy for JOHUD
Social Media Strategy for JOHUD Social Media Strategy for JOHUD
Social Media Strategy for JOHUD
 
Social media strategy by Joshua Simpson
Social media strategy by Joshua SimpsonSocial media strategy by Joshua Simpson
Social media strategy by Joshua Simpson
 
Trends marketers should watch. New skills needed.
Trends marketers should watch. New skills needed.Trends marketers should watch. New skills needed.
Trends marketers should watch. New skills needed.
 
Planningnessfinal 140915012731-phpapp02
Planningnessfinal 140915012731-phpapp02Planningnessfinal 140915012731-phpapp02
Planningnessfinal 140915012731-phpapp02
 
How to Create a Powerful Social Media Strategy That Gets Results - Jennifer W...
How to Create a Powerful Social Media Strategy That Gets Results - Jennifer W...How to Create a Powerful Social Media Strategy That Gets Results - Jennifer W...
How to Create a Powerful Social Media Strategy That Gets Results - Jennifer W...
 
How change platforms can help transform the NHS - pop up uni, 10am, 2 septemb...
How change platforms can help transform the NHS - pop up uni, 10am, 2 septemb...How change platforms can help transform the NHS - pop up uni, 10am, 2 septemb...
How change platforms can help transform the NHS - pop up uni, 10am, 2 septemb...
 
Amplifyimpact
AmplifyimpactAmplifyimpact
Amplifyimpact
 
Campaign 31.34 - session #1
Campaign 31.34 - session #1Campaign 31.34 - session #1
Campaign 31.34 - session #1
 
OGILVY ONE, a.s. (Jan Hlavín, Johana Kroftová)
OGILVY ONE, a.s. (Jan Hlavín, Johana Kroftová)OGILVY ONE, a.s. (Jan Hlavín, Johana Kroftová)
OGILVY ONE, a.s. (Jan Hlavín, Johana Kroftová)
 
How Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
How Pitney Bowes Has Transformed Brand Perception Through Employee AdvocacyHow Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
How Pitney Bowes Has Transformed Brand Perception Through Employee Advocacy
 

Plus de SocialMedia.org

Plus de SocialMedia.org (20)

Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank Hwang
 
Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...
 
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenRed Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
 
Logitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerLogitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan Freyer
 
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
 
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
 
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
 
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
 
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganIntuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
 
Dole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersDole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy Summers
 
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
 
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
 
UPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonUPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent Washington
 
Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...
 
Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...
 
The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...
 
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocial media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
 
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnDunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
 
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiCanon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
 
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
 

Dernier

This is a test presentation to see if this works
This is a test presentation to see if this worksThis is a test presentation to see if this works
This is a test presentation to see if this works
jonnygharris
 

Dernier (12)

MalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdfMalluProgrammers. Careeradvice.Webinarppt.pdf
MalluProgrammers. Careeradvice.Webinarppt.pdf
 
The Colossal Studio Events Packages.pdf
The Colossal Studio Events Packages.pdfThe Colossal Studio Events Packages.pdf
The Colossal Studio Events Packages.pdf
 
Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........Boost Your Twitter Credibility...........
Boost Your Twitter Credibility...........
 
Unlock Facebook Success with Sociocosmos
Unlock Facebook Success with SociocosmosUnlock Facebook Success with Sociocosmos
Unlock Facebook Success with Sociocosmos
 
ONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany scienceONPAGE SEO types presentation, presented by botany science
ONPAGE SEO types presentation, presented by botany science
 
This is a test presentation to see if this works
This is a test presentation to see if this worksThis is a test presentation to see if this works
This is a test presentation to see if this works
 
Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........Maximize Your Twitter Engagement........
Maximize Your Twitter Engagement........
 
upinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdfupinfifity best digital marketing agency in texas.pdf
upinfifity best digital marketing agency in texas.pdf
 
Social Media Marketing Company Coimbatore
Social Media Marketing Company CoimbatoreSocial Media Marketing Company Coimbatore
Social Media Marketing Company Coimbatore
 
Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................Maximize Your Pinterest Reach....................
Maximize Your Pinterest Reach....................
 
GRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdfGRACE ANDREWS the future of podcasting.pdf
GRACE ANDREWS the future of podcasting.pdf
 
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
Uk-NO1 Black magic/kala jadu,manpasand shadi in lahore,karachi rawalpindi isl...
 

BlogWell New York Social Media Case Study: Paychex, presented by Joe Schaeffer