"The Passion Conversation" presented by Robbin Phillips

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In her Brands-Only Summit author discussion, Brains On Fire's President, Robbin Phillips, talks about her book, "The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing." She goes into detail about the social, emotional, and functional drivers that compel people to share.

Médias sociaux Technologie

“The Passion Conversation:
Understanding, Sparking, and
Sustaining Word of Mouth Marketing”
ROBBIN PHILLIPS
BRAINS ON FIRE
SOCIALMEDIA.ORG/SUMMIT2013ORLANDODECEMBER 9–11, 2013

I WAS BORN
WITHOUT A NAME.
Friday, December 6, 13

IT’S NOT ABOUT THE PRODUCT CONVERSATION, IT’S ABOUT...
Friday, December 6, 13

IF YOU DON’T LIKE PEOPLE
GETOUTOFMARKETINGPERIOD.
Friday, December 6, 13

LOVE
THE BESTBRANDS,
are the ones that never let us forget
the MOSTthe brands we
PEOPLEhow it feels to be GOOD
Friday, December 6, 13

*Source: Renana Peres, Ron Shachar, Mitchell Lovett
Friday, December 6, 13

23MILLIONneed treatment for addiction*
*SOURCE: SAMHSA
Friday, December 6, 13

3MILLIONactually seek it.*
*SOURCE: SAMHSA
Friday, December 6, 13

REFRAMINGthe conversation
Friday, December 6, 13

ADDICTIONto...
from talking about
Friday, December 6, 13

RECOVERY
...talking about
Friday, December 6, 13

OFFLINE.
of
WORD OF MOUTH
HAPPENS...
Friday, December 6, 13

429stories shared
on the web to date.
Friday, December 6, 13

6kand events
sponsored
Friday, December 6, 13

UH.OH
WE HAVE
A PROBLEM
Friday, December 6, 13

TWO CHILDREN
EVERY MINUTE
Friday, December 6, 13

STORYtell us your
Friday, December 6, 13

FILL IN THE BLANK
I AM...
Friday, December 6, 13

5Xmore donations
since changing
their name.
Friday, December 6, 13

1oooffline events
in the last
six months.
Friday, December 6, 13

500k+hits per month.
Friday, December 6, 13

250user submitted
videos in the
last year.
Friday, December 6, 13

Q&A.@robbinphillips
Friday, December 6, 13

LEVERAGE
OURADVOCATES
Friday, December 6, 13

YOU LOVETHEM
You can become famous
for the people who love
you. For the way
Friday, December 6, 13

SOCIALMEDIA.ORG/SUMMIT2013ORLANDO
Learn more about past and
upcoming events
DECEMBER 9–11, 2013
SOCIALMEDIA.ORG/EVENTS

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