5 Ways to Make Your LinkedIn Profile Irresistible by Nando Rodriguez, Senior Social Media Recruiter, NA, Social@Ogilvy.

1. 5Waysto
MakeYour
LinkedIn
Profile
Irresistible
Nando Rodriguez
Head of Employment Branding & Sr. Social Media Recruiter
March 2013

2. USEUSE
KEYWORDSKEYWORDS
IN YOURIN YOUR
PROFILEPROFILE
11
If the keywords you’re using include: ninja, guru, maven,
maverick or if your headline title is —“I’m the Bat Girl
of social CRM” you are doing yourself and the Justice
League a massive injustice. I don’t like taking you away
from crime fighting to do social media for our clients.
TIP
Search Engine Optimization is a key element on
LinkedIn; if I can’t find you, I can’t hire you. Your
profile on LinkedIn should be a snapshot of your
background—that’s why it’s called your LinkedIn
profile, not LinkedIn novella. And it’s those keywords
that’ll make you pop up in my search when I’m looking
for someone with specific social skills. If you’re a
master at community management or social crisis
reputation manager and you don’t highlight that in your
profile, you aren’t showing up in my results–or anyone
else’s for that matter. Those keywords—that you want
to be known for, should be organically scattered
throughout your profile.

3. WHO DOWHO DO
YOU WANTYOU WANT
TO BETO BE
SEEN AS?SEEN AS?
22
If you link to twitter or a portfolio
website, make sure they are aligned
with your professional practices
highlighted on your profile.
TIP
What’ your personal brand? Are you an expert in
social? What about a professional social media content
producer? Every time you turn up on someone’s radar,
your headline or personal tag line goes along for the
ride. And it’s because of that you should make sure
your profile, resume and yourself align. There shouldn’t
be a huge disconnect between the three because it will
become apparent when I reach out and get you on the
phone, only to discover in the first five minutes that
your online personal brand and your “in-person” brand
are not one and the same. Who do you want to be seen
as: a leader, an expert, a worker bee?

4. TELL USTELL US
YOURYOUR
STORYSTORY
33
Another part of your story is your connections.
Are you connected with experts in the industry,
business leaders, or just friends? Be mindful of
your connections and be proactive when it
comes to connecting, don’t just wait for
someone to reach out to you. Connecting to the
right people will allow you professional
insights, knowledge and the expertise to help
you be better at your job.
TIP
Connect the dots for me. I love when someone’s profile
shows the progression of how they got to where they’re
at in a snapshot. I immediately see someone’s
strategic storytelling capabilities when I quickly see
how they went from point A to point Z according to
their skills, expertise and their background. If you’re
looking for a new job and no one is reaching out to you,
start to edit your profile on a weekly basis until you’ve
got a winning story.

5. USE AUSE A
PROFESSIONALPROFESSIONAL
PROFILEPROFILE
PHOTOPHOTO
44
Your LinkedIn photo shouldn’t make us want to
send you to rehab or a mental clinic for an
evaluation. Make sure your photo isn't blurry. Avoid
flashy clothing, jewelry, hats, or sunglasses.
TIP
It’s the social age, and by that I mean, you’re seen as
archaic if your profile is missing a photo. To me, it means
you haven’t embraced 2013 just yet. But what’s worse
than no photo on a profile is one that doesn’t represent
your best business judgment. When it comes to your
LinkedIn photo, you want to put your best foot forward,
and if your professional profile photo consists of you
holding a beer, taking shots at parties surrounded by
hotties, or a dog licking your face surrounded by your
family at the Grand Canyon, it just doesn’t comes across
as a business leader that I want to present to my hiring
managers. LinkedIn is a professional community, and it’s
your shot to make a first impression that we can trust
you to interface with our clients. The photo you choose
sends a strong message.

6. USEUSE
YOURYOUR
PROFILEPROFILE
LINKLINK
55
Having a personal Linked In URL adds polish to
your professional status. Don't just copy and
paste the URL of your profile, because it's full
of unnecessary characters. Instead, use your
unique link to share your profile, which uses
your name. Everyone has a personal link—look
for it next to your contact info.
TIP
If you’re applying for a social media job and you send
me your LinkedIn profile URL and it’s something like
“http://linkedin.com/in/memeber1234xxxxxx-blahblah-
444-PP1-d0du-Idon’tgetsocialmediaatall” instead of
“http://linkedin.com/in/yourfullname” it tells me that
you haven’t taken that extra step to align your brand.
Make sure any online profiles that a recruiter has access
to tells the same story which is you maintaining a
professional presence and showcasing your expertise.
HELLOMY NAME IS