Social@Ogilvy partners with Kite and Chute to share how brands can effectively work with startups.

1. Best Practices for
Innovation Partnerships
with Startups
June 2015

2. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
GETKITE and all associated logos are trademarks of Kite Solutions, Inc. 2
• Introducing KITE
• Innovation Partnership
Examples
• Introducing Chute
• How to Build Successful
Innovation Partnerships -
a Startup’s POV
• Discussion & Questions
In this hour…

3. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of KITE Solutions, Inc.KITE
®
Mark Silva
Founder & CEO
KITE, the world’s first Innovation
Partnership Platform & Marketplace

4. Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
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Everyone is searching for innovation partners to solve
business problems and drive meaningful growth
CMO
CIO
CYA
AdTech
Video
Shopper
Social Media
Mobile
IoT
Business Intelligence
Data
Social Media
Mobile
HR
Security

5. Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
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Current tools lack speed, efficiency and simplicity
required to work at the pace of innovation...

6. Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
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So we built the first innovation partner management
solution to deliver partnerships at scale

7. Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
490,000+ global startups; all kinds
$38 mm in free pilot programs
Market Leader Adoption
First and Only solution of its kind
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KITE Snapshot

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®
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Partnership Pipelines
Startup Databases Startup Managed Profiles
Private Network Demo Days & Competitions
Nick@
GetKIT
E.co
Recaps & Trend Reports
There Is No Better Way
Scale, precision, access to the entire emerging tech ecosystem
to power more strategic partnerships

9. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of KITE Solutions, Inc.KITE
®
Innovation Partnership Examples

10. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
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• Drive for growth in all aspects of business
• Recognition that innovation doesn’t always happen within
four walls and existing partners
• Every aspect of business is being impacted by disruptive
innovation
• Explosion of startups makes it difficult to keep pace,
differentiate and find successful partners
• It takes an enormous effort to rally resources required to
commit in specific direction
Forces Driving Innovation Partnerships
Enterprise Moving at Speed of Startups & Culture

11. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.
KITE
®
Nike+Apple=Run Different
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• Original Nike “fob” missed
• Insight: combine runner’s lifestyle
initially with popular consumer tech
via iPod & smartphones
• True platform allowing 3rd party
innovation
• Win-win-win (Nike, Apple,
Consumer)
• Proven lift in brand preference &
sales (48-61%)

12. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.
KITE
®
12
Nestle Kit Kat + Android =
CPG leveraging new platforms:
• Pure partnership
• Worldwide reach
• Massive social engagement
• 80,000% increase in site
traffic
• 1.3 billion Twitter
impressions
• 2 million YouTube views

13. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
13
Starwood Hotels and Savioke
designing robotic butler to serve guests
* pilot has led to national rollout
©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®

14. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
14
©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
Walgreens and Aisle411
Helping customers find products through
augmented reality in-store mapping

15. Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
14Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
Startup Pipeline
30,000
500
42
14
7
Total Companies
Short-List
Briefed
Finalist
Paid Pilots
©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
Case Study: Unilever Go Global
Watch Video:
bit.ly/uniggkite

16. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
16
Hellman’s and Songza
curating branded playlists for summertime
cooking

17. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
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Heineken and 4 startups
awarding €200k to emerging
tech
companies to address major
marketing challenges
(partners to be announced
soon)
©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®

18. Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of KITE Solutions, Inc.KITE
®
Visa’s The Everywhere Initiative
Awarding up to $150k to 3 emerging-tech companies
©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®

19. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
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• Much like recruiting top talent, getting the attention, time
and resources from startups takes commitment:
• Can’t just post to a message board
• Can’t rely exclusively on word of mouth
• Reputation counts and is built through great execution
• Founders talk
• Focus on outcomes to align objectives
One More Thing…
Securing Partnerships Takes Commitment

20. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of KITE Solutions, Inc.KITE
®
Ranvir Gujral
Co-Founder & CEO
Chute

21. Chute gives brands mastery over the world’s visual media
Ranvir Gujral
CEO & Co-Founder, Chute

22. 60M 350M 400M 700M
( per day )
CONSUMERS CREATE, SHARE, AND
CONSUME BILLIONS OF PHOTOS
EVERYDAY

23. Why?
visual > text, etc
Visual > Text
WINNING
CONTENT
Real-time > Stale
Authentic = Staged
72% of marketers
believe visuals are more
effective than text

24. EXISTING MARKETING TOOLS WEREN’T
DESIGNED FOR TODAY’S VISUAL
NATURE OF COMMUNICATION

25. CHUTE GIVES BRANDS MASTERY
OVER THE WORLD’S VISUAL
MEDIA

26. TAP INTO AN ALWAYS-ON
FOCUS GROUP
Examine a subset of your audience - whether
customers, brand ambassadors or industry
influencers - to uncover affinities.
DISCOVER CONSUMER
INSIGHTS & TRENDS
Monitor consumer photos and videos shared about your brand,
industry and competitors in real-time. Organize the stream by
images, related topics, content creators, popularity and time.
CHUTE INSIGHTS

27. ENGAGE
Spark a conversation between you
and your fans around their authentic
visual media
EMPOWER
Collaborate with brand enthusiasts to
actively tell your story while amplifying
their voice
MODERATE
Select the best content to use in your
marketing and track all interactions
CHUTE WORKSPACE - RIGHTS

28. CHUTE CUSTOMERS

29. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of KITE Solutions, Inc.KITE
®
How to Build Successful
Innovation Partnerships

30. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
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• Time is the most precious resource
• Key strengths: ability to make quick decisions and rapidly
iterate on product
• A great case study can help secure more customers
• Revenue = more options & possibly less pressure to raise
a round of venture capital
• Working with an agency and/or brand can help startup
scale by opening up new verticals and new markets
Startup Realities
Considerations when approaching partners

31. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
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• Step 1: Getting started with brand partnerships
• Step 2: Nailing the first meeting
• Step 3: Getting to a deal
• Step 4: Navigating legal and vendor setup
• Step 5: Implementing the project
Five Steps for Successful Partnerships

32. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE
®
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• The brand or agency’s workflow and decision-making
systems
• Communications process
• Legal and financial systems
• No deadline as a forcing function
• Ownership
Obstacles to Getting a Deal Done