Mobile World Congress 2017 Highlights
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Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.
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Mobile World Congress 2017 Highlights
- 1. The webinar will start shortly… Thanks for joining us today!
- 2. Hello! Greg Flory Director, Strategy & Design (EMEA) Bottle Rocket Dayoan Daumont Innovation Director OgilvyOne Worldwide Rob Blackie Social Director Social@Ogilvy
- 3. Tell us where you’re dialing in from!
- 4. It will be available shortly on our blog! http://www.ogilvydo.com/category/events/webinars/ Ogilvy staff: It’s also on The Market! https://app2.crowdbase.com/o/ogilvy Are you on the go? You can join our webinars on mobile, too! Download from the App Store or Google Play Want this deck?
- 5. Report Mobile World Congress Barcelona 2017
- 8. Over 108,000 attendees from 208 countries filed into the echoing halls of Mobile World Congress last week, I was struck by the fact that there was very little handset news and lots and lots of everything else. 8
- 9. Mobile World Congress 2017 • VR/AR • Drones • Mobile & Health • Its all software • The Unexpected 9
- 11. The Augmented Reality and Virtual Reality Challenge 11 CCS Insight value the market at $4 billion by 2018 with 24 million units sold in that year ABI Research put the value at $61bn by 2021
- 13. It did get a little weird Korea Telecom’s VR demo & SAMSUNG’S Gyro 4D simulator 13 HTC’s computer-tethered Vive headset and Emotiv’s EEG neuron- measuring headwear Huawei’s virtual reality demo 5G live 360 degree video streaming and Zombies
- 15. the landscape
- 21. Its all Software
- 23. 23
- 24. 24
- 25. Sharing Economy Born of these five Mega-Trends SHARING ECONOMYPeople Technology Economy Climate Travel Catalyzed by 2008 Crash 25
- 26. 26 During MWC 2017, over 40,000 guests from more than 120 countries will use Airbnb - generating €28M in economic activity
- 27. 27 Estimated Growth in European Sharing Economy By 2025 2016 2025 €570 B €28B Source: PwC
- 28. 28 How do you get there? Where do you stay? Who spend time with? What do you do? “Trips”-a Travel Platform
- 29. 29 Who are Software People? It’s not a skill set, it’s a mindset. see the world through the lens of software
- 30. 30 © 2017 Twilio Inc. Not Software People Software People © 2017 Twilio Inc. Not Software People Software People © 2017 Twilio Inc. Not Software People Software People © 2017 Twilio Inc. Not Software People Software People
- 31. © 2017 Twilio Inc. You might not be Software People when...
- 32. The Unexpected
- 34. 34
- 35. Graphene Booth The Graphene Experience Zone at Mobile World Congress 2017 focus was on five innovation areas: IoT and Sensors; Wearables and Health; Datacom; Energy; Composites.
- 36. IBM fed its Watson AI lots of information about Gaudi's works, and it came up with this futuristic piece of art. It included moving parts that rose and fell according to the sentiment of social media posts about Mobile World Congress.
- 37. There was also a Google sand sculpture. And a Google ice sculpture, too. Google beach
- 38. Chinese smartphone company Gionee hired this footballer. And these dancers. Gionee
- 39. Questions? Greg Flory Director, Strategy & Design (EMEA) Bottle Rocket Dayoan Daumont Innovation Director OgilvyOne Worldwide Rob Blackie Social Director Social@Ogilvy