SlideShare une entreprise Scribd logo
1  sur  82
Télécharger pour lire hors ligne
Powered by
What’s Next:
Nudgestock
2019
In 60 minutes
Welcome
Dayoán Daumont
Consulting Partner
Ogilvy Consulting
Jordan Buck
Consultant
Ogilvy Consulting
Jack Duddy
Consultant
Ogilvy Consulting
Chloe Hutchings Hay
Analyst
Ogilvy Consulting
Tell us
where you
are dialing in
from!
What’s the weather
like in your city?
Do you want
this deck?
It will be available for download
shortly after the webinar on:
slideshare.net/socialogilvy
And the recording up on
facebook.com/OgilvyConsulting
Nudgestock 2020 – Necessity is the Mother of Reinvention
…in 60 minutes
Nudgestock 2020 – Necessity is the Mother of Reinvention
Folkestone
Nudgestock 2020 – Necessity is the Mother of Reinvention
Highlights
Tricia WangWill Page
Gerd
GigerenzerCandice HoganRobert FrankStefanie
Johnson
Jack JordanJackJordanChloe Chloe
Will Page
Remixing Spotify’s Experience at Scale
Jack Duddy
Milena Bursztyn
Remixing
Spotify’s
Experience
at
scale
Chief Economist of Spotify …
… meets Chicago Booths finest.
Nudgestock 2020 – Necessity is the Mother of Reinvention
Nudgestock 2020 – Necessity is the Mother of Reinvention
Why Spotify experiments?
if you had 40m unique users ‘opting into’ a
randomised trial every Monday
- what would you test?
Nudgestock 2020 – Necessity is the Mother of Reinvention
people use visual heuristics for wayfinding
Endowment Effect: ‘Your’ Daily Mix
Visual Attention: Artist Image - Mosaic Image
Image cover lifts Daily Mix adoption
Nudgestock 2020 – Necessity is the Mother of Reinvention
The ABC’s to Breaking Bias
Chloe Hutchings-Hay
Dr. Stephanie Johnson
The Rockstar was unhappy with
the amount of alcohol at the party.
The nun was unhappy with the
amount of alcohol at the party.
Nudgestock 2020 – Necessity is the Mother of Reinvention
Female and minority leaders who
“Respect differences, value working with
different types of people & are
comfortable managing diverse
employees”
are seen as less competent and effective
The Case For Diversity
• Identifying the top talent
• Diversity increases employee satisfaction
• Diversity fosters innovation and creativity
• Strengthening affinity to customers
• Increased financial performance
Source: Diversity Matters, McKinsey (2015)
Admit it
Block it
Count it
Support it
Robert Frank
The Mother Of All Cognitive Illusions
Jordan Buck
July 28, 2020
Robert H. Frank
Author and
Professor of
Economics at
Cornell University
Nudgestock
& The Night Before Nudgestock
36
July 28, 2020 37
July 28, 2020 38
July 28, 2020
1. We are heavily swayed by social context
and influence
2. This can lead to expenditure cascades
3. But social contagion can be used for good!
39
The strongest predictor of
whether people will smoke is the
proportion of their peers who
smoke.
Ali, M.M. & Dwyer, D.S. (2009)
Expenditure Cascades
We assess wealth in
relative terms, not in
absolute terms.
Relative social standing is
everything!
The median new
house in the US is
now 50 percent
larger than in 1980
1980: $11,000 2018: $36,000
Average American Wedding Expense
(in 2010 dollars)
“Shifting frames of
reference caused by
rising inequality have
spawned larger houses,
heavier vehicles, and
many other forms of
wasteful energy
consumption. But
behavioural contagion
can also be enlisted to
solve other challenges
and reduce energy
consumption!”
“Social contagion”
July 28, 2020
1. We are heavily swayed by social context
and influence
2. This can lead to expenditure cascades
3. But social contagion can be used for good!
45
Uber Labs
Jack Duddy
Candice Hogan
47
Behavioural science
at scaleCandice Hogan
July 28, 2020 48
Ambiguity
Aversion
Identifiable
Victim
Effect
49
Behavioural Science & Uber
– Baked into the design and experience
– Choose where they focus for the most
‘high impact’ opportunities
– Teach and guide internally
– Roll out their interventions at scale
– Can’t improve your Uber rating.
50
The Uber
Pool
challenge:Waiting is a new experience for users
who are used to immediate match.
How can we better convey waiting to
users?
To highlight progress during waiting, break the
batching process into granular steps and show
updates
● Idleness Aversion [Hsee, Yang, & Wang,
2010]
● Operational Transparency [Buell & Norton,
2011]
● Goal Gradient Effect [Kivetz et al, 2006]
11%decrease in
cancellation
rate
51
The Uber Rewards program:
The Uber Rewards program provides benefits for different
levels of engagement
In order to understand the health of this program, it’s
important to measure how customers progress and regress
through reward tiers
Insight:
● Adapted Goal Distance Model (Kivetz, Urminsky, & Zheng,
2006) to quantify progress toward program milestones
● Using behavioural science and machine learning
52
Lessons for Organisations:
Be brought in at
the earliest
stages
Create guidelines
and tools to
educate and
enable the wider
organisation
53
Tricia Wang
The End of an Error: Reclaiming
Marketing from Ad Tech
Chloe Hutchings-Hay
• Global tech ethnographer
• TED superstar
Who is
Tricia Wang?
Nudgestock 2020 – Necessity is the Mother of Reinvention
Quantification Bias
the unconscious belief of valuing the measurable
over the immeasurable
Old-school
Marketing
New-school
Marketing
Shift 1
Deep customer insights aren’t valued.
Shift 2
Creative and ad tech
have become enemies, sitting on
different sides of the argument.
1.7 billion people
Block ads
What’s the
solution?
THICK DATA
The most direct, unmediated data from humans that
captures the full context of their emotions and stories
THICK DATA
1. Let’s you see the world like an alien.
2. Rescues context loss from big data
“You can’t input tears
and smiles into a
spreadsheet”
“All big data comes the
from the same place,
the past.”
Rory Sutherland
THICK DATA
BIG DATA
Ogilvy Learnings
1. Value the position we have as Ogilvy.
2. Go deeper to understand customers more:
• Conduct Qual research
• Get into the customers world
• Understand the psychology of the context in
which consumers make decisions
Gerd Gigerenzer
Less is More: Decision Making
under Uncertainty
Jordan Buck
Director of the Harding Center for
Risk Literacy at the Max Planck
Institute for Human Development
in Berlin
Gerd Gigerenzer
MAKE DECISIONS SIMPLE
RISK
knowledge of future states; what could happen and roughly how likely it is
UNCERTAINTY
unsure knowledge; possible outcomes and their likelihood
WHAT IS A HEURISTIC ?
A heuristic is a useful method to solve a problem…
…with the minimum effort and calculation
Rule of thumb ?
Intuitive judgement ?
Guesstimate ?
Fast & frugal ?
Nudgestock 2020 – Necessity is the Mother of Reinvention
HIATUS HEURISTIC
If a customer has not purchased within a certain number of
months (the hiatus), the customer is classified as inactive;
otherwise, the customer is classified as active.
vs.
What to watch out for…
• When are you risky, when are you uncertain?
• Faster AND more accurate?
What to take home
• If in doubt, simplify
• Test out your rules of thumb!
Nudgestock 2020 – Necessity is the Mother of Reinvention
O Behave Podcast
Nudgestock Special
Thank You
See you next year
Questions?
Thank you.

Contenu connexe

Tendances

The Return to Growth in Turbulent Times
The Return to Growth in Turbulent TimesThe Return to Growth in Turbulent Times
The Return to Growth in Turbulent TimesOgilvy Consulting
 
Brands, Games and Gamification
Brands, Games and GamificationBrands, Games and Gamification
Brands, Games and GamificationOgilvy Consulting
 
State of Influencer Marketing - Mid-Year Review
State of Influencer Marketing - Mid-Year ReviewState of Influencer Marketing - Mid-Year Review
State of Influencer Marketing - Mid-Year ReviewOgilvy Consulting
 
100+ Best Quotes from Cannes Lions 2016
100+ Best Quotes from Cannes Lions 2016100+ Best Quotes from Cannes Lions 2016
100+ Best Quotes from Cannes Lions 2016Michael Boamah
 
What's Next: The Rise of Stories
What's Next: The Rise of StoriesWhat's Next: The Rise of Stories
What's Next: The Rise of StoriesOgilvy Consulting
 
People are the Media (DDB Edmonton Edition)
People are the Media (DDB Edmonton Edition)People are the Media (DDB Edmonton Edition)
People are the Media (DDB Edmonton Edition)Eric Weaver
 
SXSW: 10 Trends in 2015 - Havas
SXSW: 10 Trends in 2015 - HavasSXSW: 10 Trends in 2015 - Havas
SXSW: 10 Trends in 2015 - HavasHavas
 
What's Next: Accessible Advertising
What's Next: Accessible AdvertisingWhat's Next: Accessible Advertising
What's Next: Accessible AdvertisingOgilvy Consulting
 
The Five Horsemen of Digital Disruption
The Five Horsemen of Digital DisruptionThe Five Horsemen of Digital Disruption
The Five Horsemen of Digital DisruptionPrecog Digital
 
SXSW Interactive 2016 - the recap
SXSW Interactive 2016 - the recapSXSW Interactive 2016 - the recap
SXSW Interactive 2016 - the recapVikki Chowney
 
Resilient Loyalty by Dan McClure
Resilient Loyalty by Dan McClureResilient Loyalty by Dan McClure
Resilient Loyalty by Dan McClureThoughtworks
 
Disrupt or Die. Are You Working With The Social Agency Of The Future?
Disrupt or Die. Are You Working With The Social Agency Of The Future?Disrupt or Die. Are You Working With The Social Agency Of The Future?
Disrupt or Die. Are You Working With The Social Agency Of The Future?Ogilvy Consulting
 
Our Skip Button Love Affair | SXSW 2017
Our Skip Button Love Affair | SXSW 2017Our Skip Button Love Affair | SXSW 2017
Our Skip Button Love Affair | SXSW 2017Christopher Ferrel
 
The Power of Visual Storytelling
The Power of Visual Storytelling The Power of Visual Storytelling
The Power of Visual Storytelling NewsCred
 
The Evolving Role of Brands for the Millennial Generation
The Evolving Role of Brands for the Millennial GenerationThe Evolving Role of Brands for the Millennial Generation
The Evolving Role of Brands for the Millennial GenerationEdelman
 
Can big data find the next big thing?
Can big data find the next big thing?Can big data find the next big thing?
Can big data find the next big thing?Clear
 
Cannes Lions 2015: The truly useful trends
Cannes Lions 2015: The truly useful trendsCannes Lions 2015: The truly useful trends
Cannes Lions 2015: The truly useful trendsMEC UK
 
Top 10 lessons about brand experience marketing from Cannes Lions
Top 10 lessons about brand experience marketing from Cannes LionsTop 10 lessons about brand experience marketing from Cannes Lions
Top 10 lessons about brand experience marketing from Cannes LionsJack Morton Worldwide
 
Cannes Lions 2017 Highlights
Cannes Lions 2017 HighlightsCannes Lions 2017 Highlights
Cannes Lions 2017 HighlightsIlker Ergen
 
2016 A-Z Culture Glossary
2016 A-Z Culture Glossary2016 A-Z Culture Glossary
2016 A-Z Culture Glossarysparks & honey
 

Tendances (20)

The Return to Growth in Turbulent Times
The Return to Growth in Turbulent TimesThe Return to Growth in Turbulent Times
The Return to Growth in Turbulent Times
 
Brands, Games and Gamification
Brands, Games and GamificationBrands, Games and Gamification
Brands, Games and Gamification
 
State of Influencer Marketing - Mid-Year Review
State of Influencer Marketing - Mid-Year ReviewState of Influencer Marketing - Mid-Year Review
State of Influencer Marketing - Mid-Year Review
 
100+ Best Quotes from Cannes Lions 2016
100+ Best Quotes from Cannes Lions 2016100+ Best Quotes from Cannes Lions 2016
100+ Best Quotes from Cannes Lions 2016
 
What's Next: The Rise of Stories
What's Next: The Rise of StoriesWhat's Next: The Rise of Stories
What's Next: The Rise of Stories
 
People are the Media (DDB Edmonton Edition)
People are the Media (DDB Edmonton Edition)People are the Media (DDB Edmonton Edition)
People are the Media (DDB Edmonton Edition)
 
SXSW: 10 Trends in 2015 - Havas
SXSW: 10 Trends in 2015 - HavasSXSW: 10 Trends in 2015 - Havas
SXSW: 10 Trends in 2015 - Havas
 
What's Next: Accessible Advertising
What's Next: Accessible AdvertisingWhat's Next: Accessible Advertising
What's Next: Accessible Advertising
 
The Five Horsemen of Digital Disruption
The Five Horsemen of Digital DisruptionThe Five Horsemen of Digital Disruption
The Five Horsemen of Digital Disruption
 
SXSW Interactive 2016 - the recap
SXSW Interactive 2016 - the recapSXSW Interactive 2016 - the recap
SXSW Interactive 2016 - the recap
 
Resilient Loyalty by Dan McClure
Resilient Loyalty by Dan McClureResilient Loyalty by Dan McClure
Resilient Loyalty by Dan McClure
 
Disrupt or Die. Are You Working With The Social Agency Of The Future?
Disrupt or Die. Are You Working With The Social Agency Of The Future?Disrupt or Die. Are You Working With The Social Agency Of The Future?
Disrupt or Die. Are You Working With The Social Agency Of The Future?
 
Our Skip Button Love Affair | SXSW 2017
Our Skip Button Love Affair | SXSW 2017Our Skip Button Love Affair | SXSW 2017
Our Skip Button Love Affair | SXSW 2017
 
The Power of Visual Storytelling
The Power of Visual Storytelling The Power of Visual Storytelling
The Power of Visual Storytelling
 
The Evolving Role of Brands for the Millennial Generation
The Evolving Role of Brands for the Millennial GenerationThe Evolving Role of Brands for the Millennial Generation
The Evolving Role of Brands for the Millennial Generation
 
Can big data find the next big thing?
Can big data find the next big thing?Can big data find the next big thing?
Can big data find the next big thing?
 
Cannes Lions 2015: The truly useful trends
Cannes Lions 2015: The truly useful trendsCannes Lions 2015: The truly useful trends
Cannes Lions 2015: The truly useful trends
 
Top 10 lessons about brand experience marketing from Cannes Lions
Top 10 lessons about brand experience marketing from Cannes LionsTop 10 lessons about brand experience marketing from Cannes Lions
Top 10 lessons about brand experience marketing from Cannes Lions
 
Cannes Lions 2017 Highlights
Cannes Lions 2017 HighlightsCannes Lions 2017 Highlights
Cannes Lions 2017 Highlights
 
2016 A-Z Culture Glossary
2016 A-Z Culture Glossary2016 A-Z Culture Glossary
2016 A-Z Culture Glossary
 

Similaire à Nudgestock 2020 – Necessity is the Mother of Reinvention

What's Your Content IQ? Strategies to Solve Real-World Brand Challenges
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesWhat's Your Content IQ? Strategies to Solve Real-World Brand Challenges
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesMcMurry/TMG
 
What's Your Content IQ? Strategies to Solve Real-World Brand Challenges
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesWhat's Your Content IQ? Strategies to Solve Real-World Brand Challenges
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesAndrew Hanelly
 
Prizes, Crowdfunding & Equity Crowdfunding Oh My
Prizes, Crowdfunding & Equity Crowdfunding Oh MyPrizes, Crowdfunding & Equity Crowdfunding Oh My
Prizes, Crowdfunding & Equity Crowdfunding Oh MyLisa Thorell
 
Some ABCs of Forecasting - James Woudhuysen
Some ABCs of Forecasting - James WoudhuysenSome ABCs of Forecasting - James Woudhuysen
Some ABCs of Forecasting - James Woudhuysenuxbri
 
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...Doyle Buehler
 
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
 
IAB Academy social marketing August 2011
IAB Academy social marketing August 2011IAB Academy social marketing August 2011
IAB Academy social marketing August 2011✔ Antony Slabinck
 
Wikibrands New Marketing 2012
Wikibrands New Marketing 2012Wikibrands New Marketing 2012
Wikibrands New Marketing 2012Sean Moffitt
 
The Business of Social Business
The Business of Social BusinessThe Business of Social Business
The Business of Social BusinessSpring Creek UK
 
Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010
Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010
Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010Mike Abel
 
Advertising in Psychology
Advertising in PsychologyAdvertising in Psychology
Advertising in Psychologylucasshanks
 
11 Rules for the Social Era - book by Nilofer Merchant
11 Rules for the Social Era - book by Nilofer Merchant11 Rules for the Social Era - book by Nilofer Merchant
11 Rules for the Social Era - book by Nilofer MerchantTara Hunt
 
Rhodri davies technology and future challenges facing charities
Rhodri davies  technology and future challenges facing charitiesRhodri davies  technology and future challenges facing charities
Rhodri davies technology and future challenges facing charitiesrhoddavies1
 
Lessons from 10 years of public meetups addressing existential risk
Lessons from 10 years of public meetups addressing existential riskLessons from 10 years of public meetups addressing existential risk
Lessons from 10 years of public meetups addressing existential riskDavid Wood
 
Elinor Keshet & Jamie Ferguson - Living prototypes (workshop)
Elinor Keshet & Jamie Ferguson - Living prototypes (workshop)Elinor Keshet & Jamie Ferguson - Living prototypes (workshop)
Elinor Keshet & Jamie Ferguson - Living prototypes (workshop)Service Design Network
 
Social Media – a Corporate Love Affair or Just a Nightmare?
Social Media – a Corporate Love Affair or Just a Nightmare?Social Media – a Corporate Love Affair or Just a Nightmare?
Social Media – a Corporate Love Affair or Just a Nightmare?Christian Brosstad
 
AMA Symposium 2008
AMA Symposium 2008AMA Symposium 2008
AMA Symposium 2008TargetX
 

Similaire à Nudgestock 2020 – Necessity is the Mother of Reinvention (20)

What's Your Content IQ? Strategies to Solve Real-World Brand Challenges
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesWhat's Your Content IQ? Strategies to Solve Real-World Brand Challenges
What's Your Content IQ? Strategies to Solve Real-World Brand Challenges
 
What's Your Content IQ? Strategies to Solve Real-World Brand Challenges
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesWhat's Your Content IQ? Strategies to Solve Real-World Brand Challenges
What's Your Content IQ? Strategies to Solve Real-World Brand Challenges
 
Prizes, Crowdfunding & Equity Crowdfunding Oh My
Prizes, Crowdfunding & Equity Crowdfunding Oh MyPrizes, Crowdfunding & Equity Crowdfunding Oh My
Prizes, Crowdfunding & Equity Crowdfunding Oh My
 
Some ABCs of Forecasting - James Woudhuysen
Some ABCs of Forecasting - James WoudhuysenSome ABCs of Forecasting - James Woudhuysen
Some ABCs of Forecasting - James Woudhuysen
 
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...
 
Selling Social Media
Selling Social MediaSelling Social Media
Selling Social Media
 
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...
 
IAB Academy social marketing August 2011
IAB Academy social marketing August 2011IAB Academy social marketing August 2011
IAB Academy social marketing August 2011
 
Wikibrands New Marketing 2012
Wikibrands New Marketing 2012Wikibrands New Marketing 2012
Wikibrands New Marketing 2012
 
The Business of Social Business
The Business of Social BusinessThe Business of Social Business
The Business of Social Business
 
Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010
Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010
Tony Koenderman's, Brainstorm 2010: You can run but you can't hide - 19 Oct 2010
 
Advertising in Psychology
Advertising in PsychologyAdvertising in Psychology
Advertising in Psychology
 
11 Rules for the Social Era - book by Nilofer Merchant
11 Rules for the Social Era - book by Nilofer Merchant11 Rules for the Social Era - book by Nilofer Merchant
11 Rules for the Social Era - book by Nilofer Merchant
 
Socialerarules
SocialerarulesSocialerarules
Socialerarules
 
Rhodri davies technology and future challenges facing charities
Rhodri davies  technology and future challenges facing charitiesRhodri davies  technology and future challenges facing charities
Rhodri davies technology and future challenges facing charities
 
Lessons from 10 years of public meetups addressing existential risk
Lessons from 10 years of public meetups addressing existential riskLessons from 10 years of public meetups addressing existential risk
Lessons from 10 years of public meetups addressing existential risk
 
Elinor Keshet & Jamie Ferguson - Living prototypes (workshop)
Elinor Keshet & Jamie Ferguson - Living prototypes (workshop)Elinor Keshet & Jamie Ferguson - Living prototypes (workshop)
Elinor Keshet & Jamie Ferguson - Living prototypes (workshop)
 
Social Media – a Corporate Love Affair or Just a Nightmare?
Social Media – a Corporate Love Affair or Just a Nightmare?Social Media – a Corporate Love Affair or Just a Nightmare?
Social Media – a Corporate Love Affair or Just a Nightmare?
 
Creativity in PR
Creativity in PRCreativity in PR
Creativity in PR
 
AMA Symposium 2008
AMA Symposium 2008AMA Symposium 2008
AMA Symposium 2008
 

Plus de Ogilvy Consulting

Using Brand to Drive M&A Value
Using Brand to Drive M&A ValueUsing Brand to Drive M&A Value
Using Brand to Drive M&A ValueOgilvy Consulting
 
What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
 
What's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolationWhat's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolationOgilvy Consulting
 
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceWhat's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceOgilvy Consulting
 
What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...Ogilvy Consulting
 
What's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businessesWhat's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businessesOgilvy Consulting
 
What's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the ReboundWhat's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the ReboundOgilvy Consulting
 
What's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businessesWhat's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businessesOgilvy Consulting
 
What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19Ogilvy Consulting
 
What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialOgilvy Consulting
 
What's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content BusinessWhat's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020Ogilvy Consulting
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 Ogilvy Consulting
 
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...Ogilvy Consulting
 
What's Next: Programmatic Marketing
What's Next: Programmatic MarketingWhat's Next: Programmatic Marketing
What's Next: Programmatic MarketingOgilvy Consulting
 
What's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is RealWhat's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is RealOgilvy Consulting
 
What's Next: Corporate Culture
What's Next: Corporate CultureWhat's Next: Corporate Culture
What's Next: Corporate CultureOgilvy Consulting
 

Plus de Ogilvy Consulting (20)

How to Win in Marketplaces
How to Win in MarketplacesHow to Win in Marketplaces
How to Win in Marketplaces
 
Using Brand to Drive M&A Value
Using Brand to Drive M&A ValueUsing Brand to Drive M&A Value
Using Brand to Drive M&A Value
 
What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...What's Next: How brands can capture value, mindset and experiences on their o...
What's Next: How brands can capture value, mindset and experiences on their o...
 
What's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolationWhat's Next: Celebrating Eid in a time of isolation
What's Next: Celebrating Eid in a time of isolation
 
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplaceWhat's Next: Now, Next & Beyond - Preparing people to return to the workplace
What's Next: Now, Next & Beyond - Preparing people to return to the workplace
 
What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...What's Next: Rapidly adjusting your customer experience strategy for the "new...
What's Next: Rapidly adjusting your customer experience strategy for the "new...
 
What's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businessesWhat's Next: Using technology to engage employees & build businesses
What's Next: Using technology to engage employees & build businesses
 
What's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the ReboundWhat's Next: Health & Wellness - Disruption & Adapting for the Rebound
What's Next: Health & Wellness - Disruption & Adapting for the Rebound
 
What's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businessesWhat's Next: Using technology to engage employees and build businesses
What's Next: Using technology to engage employees and build businesses
 
What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19What's Next: Steering Brands through COVID-19
What's Next: Steering Brands through COVID-19
 
What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry
 
What's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly socialWhat's Next: Social Commerce - from transaction to truly social
What's Next: Social Commerce - from transaction to truly social
 
What's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content BusinessWhat's Next: The Role of Brands in the Booming Original Content Business
What's Next: The Role of Brands in the Booming Original Content Business
 
What's Next: Trends for 2020
What's Next: Trends for 2020What's Next: Trends for 2020
What's Next: Trends for 2020
 
What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020 What's Next: Social Media Trends 2020
What's Next: Social Media Trends 2020
 
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...
 
What's Next: Programmatic Marketing
What's Next: Programmatic MarketingWhat's Next: Programmatic Marketing
What's Next: Programmatic Marketing
 
What's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is RealWhat's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is Real
 
What's Next: The Annual
What's Next: The AnnualWhat's Next: The Annual
What's Next: The Annual
 
What's Next: Corporate Culture
What's Next: Corporate CultureWhat's Next: Corporate Culture
What's Next: Corporate Culture
 

Dernier

"The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions""The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions"Theoda Metcalf
 
Winning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaWinning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaAsh Nallawalla
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsVbout.com
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxpaperboattechsolutio
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxelizabethella096
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfDawn Anderson MSc DigM
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBchristopherstjean94
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO PredictionsSearch Engine Journal
 
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...Ajinkya Pawar
 
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!""TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"Theoda Metcalf
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAEasiyahanif9977
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energyquruxshamso21
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Yabhishekb63
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Resultspratikpriyadarshi222
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .pptbharathithangavelu
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfoliogfrank8020
 
How to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfHow to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfBanyanbrain
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotDimosMichailidis1
 
Belgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office EventBelgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office Eventivanrazine1
 

Dernier (20)

Reliv Opportunity Slides US
Reliv Opportunity Slides USReliv Opportunity Slides US
Reliv Opportunity Slides US
 
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions""The Ultimate Guide: Creating TikTok Content That Captures Millions"
"The Ultimate Guide: Creating TikTok Content That Captures Millions"
 
Winning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash NallawallaWinning In House SEO Battles - by Ash Nallawalla
Winning In House SEO Battles - by Ash Nallawalla
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More Deals
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptx
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptx
 
Human vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdfHuman vs AI Quality Raters for Search Engines.pdf
Human vs AI Quality Raters for Search Engines.pdf
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMB
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions
 
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...THe Asymmetry Hack - A new perspective about creativity for brands growing up...
THe Asymmetry Hack - A new perspective about creativity for brands growing up...
 
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!""TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
"TikTok Trends 101: Stay Ahead of the Curve with the Latest Viral Sensations!"
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energy
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Results
 
Promotion of business Online .ppt
Promotion of business Online        .pptPromotion of business Online        .ppt
Promotion of business Online .ppt
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio
 
How to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdfHow to Analyze and Improve Your PPC Advertisements.pdf
How to Analyze and Improve Your PPC Advertisements.pdf
 
How to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpotHow to Use AI & Make for Self-Reported Attribution in HubSpot
How to Use AI & Make for Self-Reported Attribution in HubSpot
 
Belgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office EventBelgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office Event
 

Nudgestock 2020 – Necessity is the Mother of Reinvention