Learn about the highlights from Facebook's F8 conference and what they mean for your brand. In this webinar we cover: - Facebook Messenger: do you need a bot strategy? How will it influence your customer service and marketing? - New ad units: how can you use them? - Social (live) video can be 10x more effective. What does this mean for your campaign? - Facebook Payments: what is on the horizon? - Oculus Rift: we tried it out and let you know what we think! - Facebook innovation mindset: what we can learn

1. F8 2016The Lowdown
Source: Facebook Newsroom
http://newsroom.fb.com/media-gallery/events/f8-2016/

2. • Facebook Messenger
• Live videos
• Oculus Rift
Bonus: the Facebook Innovation Mindset
Source: Facebook Newsroom
http://newsroom.fb.com/media-gallery/events/f8-2016/

3. Source: Facebook Newsroom
http://newsroom.fb.com/livestream/

4. Family of Apps

5. Source: Facebook Newsroom
http://newsroom.fb.com/media-gallery/events/david-marcus-at-f8-2016/

6. Source: Facebook Newsroom
http://newsroom.fb.com/news/2016/04/f8-2016-day-1/

7. Source: Facebook Newsroom
http://newsroom.fb.com/livestream/

9. • Instant
• Persistent Identity
• In Context
• Canonical

10. Introducing Bots To Messenger
Source: Wired
http://www.wired.co.uk/magazine/archive/2015/11/features/inside-facebook-messenger

11. • Messenger is the fastest growing app in the US with over 900
million active users
(source: Nielsen)
Introducing Bots To Messenger

12. What it means…
• Facebook Messenger may displace many other apps
• Facebook is looking to global competitors like WeChat for
innovation inspiration
• Brands need a bot strategy: how will you engage on Messenger?
How do you integrate social media into customer service?

13. Live Videos
Source: Facebook Newsroom
http://newsroom.fb.com/livestream/

14. Live Videos
70%
of all mobile
traffic will be
video by 2021
(source: Ericsson Mobility Report.
November 2015)

15. Live Videos
3.4
hours a day
watching video
(source: Millward Brown’s AdReaction
Video Study)

16. 1969

20. What it means…
• The Live API tool will allow publishers and advertisers to
experiment with Live content (including streaming live video from
any device like drones!)
• No monetization opportunities for brands yet, but it’s a great time
to create new ways to interact with viewers

21. Source: Road To VR
http://www.roadtovr.com/facebook-unveils-surround-360-an-open-3d-360-camera-and-video-stitching-pipeline/

22. Oculus Rift / VR
Source: Oculus
www.oculus.com

23. Oculus Rift / VR
• “VR has the potential to be the most social platform, because you
feel you're right there with another person."
Mark Zuckerberg
(source: The Telegraph)

24. What it means…
• VR really is Facebook’s biggest gamble
• It’s all about shared experiences; exactly how brands will tap into it
to exploit its full potential is a challenge

25. Other Platform Updates
• New Ad Units: according to Jehan Damji, Facebook Product
Manager, 87% of time spent on mobile is in apps
• Facebook Payments: a report by The Information pointed that code
found inside Messenger suggests Facebook plans to turn on a
feature to make digital transactions or even pay for physical goods
in stores.

26. Thank you!

27. Questions?
Thomas Crampton
Global Managing Director
Social@Ogilvy
@ThomasCrampton
Peter Fasano
Global Consulting Principal,
Digital Strategy, OgilvyRED
@PFasano