SXSW 2016: The Need To Knows

•

886 j'aime•180,083 vues

SXSW Interactive is amazing this year! I’m talking VR, AR, IoT, enter next acronym here, and even the P.O.T.U.S. made an appearance. SXSW plays an increasingly important role in revolutionizing interactive media. While often known as a hotbed for tech startups, it’s the discussions around practical applications of such media, the opportunities they present, and the surrounding implications that have attracted the attention of a growing number of brands, platforms, and creators each year. In this webinar we share key takeaways from SXSW 2016 and discuss what each means for the year ahead.

Marketing Technologie

•  Obama on technology!
•  Branded experiences, not just content!
•  Artiﬁcial intelligence!
•  New inﬂuence!
•  Revitalized medium: audio!
•  Healthy tech!

How can we use data, analytics and tech more effectively?!
“It is much easier to order
pizza or a trip than it is for you
to exercise the single most
important task in democracy,
and that is to select who’s
going to represent you in
government.!

Is 2016 (ﬁnally) the year of VR and AR?!
“A new computing
platform always
emerges every 10
or 15 years… [and]
VR is currently the
most promising
candidate.”!
Mark Zuckerberg!

What does this mean for brands?!
•  Brands will need to create
immersive experiences, not just
photos or gifs!
•  This is an opportunity for
sophisticated storytelling and
deeper consumer engagement!

Lessons from Pro’s!
1.  The Medium Is The Message: continuous push
and pull between content, narrative, and
technology.!
2.  The Fidelity Contract: The creator must set their
priorities so as not to overwhelm the audience. !
3.  Establish The North: Introduce a focal point;
people need to know where to look and how to
follow the story.!
4.  Solve The Role Of The Camera: is the camera a
character or invisible presence? !
5.  Test, Test, and Test: Make sure the story truly
engages the audience.!
Ricardo Laganaro, ﬁlm director at O2 Films (and Director of Facebook’s most-
viewed 360 video) and Gabo Arora, Filmmaker and UN Senior Advisor. !
Read more: http://www.ogilvydo.com/events/sxsw-2016/is-the-future-of-storytelling-blue/ !

A baby step!
•  Play with the technology via Google
Cardboard (~$10)!
•  Experiment with Haptics: “Touch is
the most powerful human sense we
experience in our everyday lives”
Immersion!
•  Try haptics out:
www.immersion.com/experience-haptics/ !

What does this mean for brands?!
•  It’s not the future, AI has arrived!
•  Extremely advanced data
processing to reveal insights,
patterns and relationships!
•  Enables advanced marketing
personalization!
•  Could you partner to create new
services and products? !

Social media was the great democratizer!
“In the world of
social everyone can
be a celebrity or a
critic... It's the great
democratiser”!
Kerry Washington, actress!

What does this mean?!
•  Brands must navigate the inﬂuencer 2.0 territory carefully!
•  Tech brands have a role in preventing online harassment. Read more:
http://www.ogilvydo.com/events/sxsw-2016/ibms-lisa-hammitt-on-techs-
role-in-curbing-online-harassment/ !
•  Content creators have deﬁned the ‘rules of engagement’ in this new
world. Find out what they are:
www.slideshare.net/OgilvyWW/the-digital-social-contract-54664482!
•  Prepare for the good, the bad and the ugly with a thorough crisis plan !

What does this mean?!
•  Audio content is not dead!
•  Especially useful for B2B
brands !

Do Good Tech: 3D printing for children without limbs!

Questions?
Hannah Law"
Vice President, Regional"
Social@Ogilvy
@HannahLaw
Peter Fasano
Global Consulting Principal,
Digital Strategy, OgilvyRED
@PFasano
Hugh Forrest
Director,
SXSW Interactive Festival
@Hugh_W_Forrest
Lisa Hammitt
Cognitive Computing and
Data Science Executive, IBM
@LisaHammitt

Contenu connexe

Tendances

For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough". I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities. This talk was presented at CSS Day 2016.

The Great State of Design with CSS Grid Layout and Friends

Stacy Kvernmo

50 Essential Content Marketing Hacks (Content Marketing World)

Heinz Marketing Inc

20 Tweetable Quotes to Inspire Marketing & Design Creative Genius

IMPACT Branding & Design LLC

What Happens When Robots And Machines Learn On Their Own? This slide deck is an introduction to exponential technologies for an audience of designers and developers of workforce training materials. The Blended Learning And Technologies Forum (BLAT Forum) is a quarterly event in Auckland, New Zealand that welcomes practitioners, designers and developers of blended learning instructional deliverables across different industries of the New Zealand economy.

The Future Of Work & The Work Of The Future

Arturo Pelayo

We suddenly live in a strange and wonderful nexus of digital and physical. Touchscreens let us hold information in our hands, and we touch, stretch, crumple, drag, and flick data itself. Our sensor-packed phones even reach beyond the screen to interact directly with the world around us. While these digital interfaces are becoming physical, the physical world is becoming digital, too. Objects, places, and even our bodies are lighting up with with sensors and connectivity. We’re not just clicking links anymore; we’re creating physical interfaces to digital systems. This requires new perspective and technique for web and product designers. The good news: it’s all within your reach. With a rich trove of examples, Designing for Touch author Josh Clark explores the practical, meaningful design opportunities for the web’s newly physical interfaces.

The Physical Interface

Josh Clark

This presentation was held at Axel Springer EMPEX (EMPloyee EXperience) Festival in 2019. Did you ever feel captured by the prospects of the future? You’ll experience the future within this session, get an idea about what will come, how you can start turning it into your unit’s advantage and understand which values you can take away from it. I want to blow your mind and make you think about what you can do with virtual, augmented and mixed reality. Join my world & understand why I think the future is right in front of your eyes. “Times and conditions change so rapidly that we must keep our aim constantly focused on the future.” _Wald Disney. Speaker: Alexandra-Irina Nicolae and Tarek Madany Mamlouk https://youtu.be/2q9I4doe6-0

The Future Is Right In Front Of Your Eyes

Alexandra-Irina Nicolae

24 Design Tips from Real Designers

Edahn Small

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

AI & Startups

TomaszTunguz

What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony? Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology. Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.

The Future of Everything

Charbel Zeaiter

SXSW 2016 takeaways

Havas

Web Dictionary

G.C Reddy

From people determined to be their own boss, to those embracing the flexibility to do something they love, to workers finding a replacement for a traditional job – people working in the on-demand economy are just about as diverse as the labor market itself. A new report from Intuit Inc. and Emergent Research shows that there are a broad range of motivations – and differing levels of satisfaction – among five distinct groups of on-demand workers: The Business Builders – primarily driven by the desire to be their own boss. They represent 22 percent of on-demand workers. The Career Freelancers – happily building a career through independent work. They represent 20 percent of on-demand workers. The Side Giggers – looking to find financial stability by supplementing existing income. They represent 26 percent of on-demand workers. The Passionistas – looking for the flexibility to do something they love. They represent 18 percent of on-demand workers. The Substituters – replacing a traditional job that is no longer available. They represent 14 percent of on-demand workers. Methodology A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.

Dispatches From The New Economy: The Five Faces Of The On-Demand Economy

Intuit Inc.

Blockchain + AI + Crypto Economics Are We Creating a Code Tsunami?

Dinis Guarda

Daniel Samaan: ChatGPT and the Future of Work

Edunomica

Social Media Marketing Trends 2023 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

ChatGPT SEO Guide 2023

Web Trainings Academy

ChatGPT What It Is and How Writers Can Use It.pdf

Adsy

24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation

Piktochart

Tendances (20)

The Great State of Design with CSS Grid Layout and Friends

50 Essential Content Marketing Hacks (Content Marketing World)

20 Tweetable Quotes to Inspire Marketing & Design Creative Genius

The Future Of Work & The Work Of The Future

The Physical Interface

The Future Is Right In Front Of Your Eyes

24 Design Tips from Real Designers

Trends In Paid Search: Navigating The Digital Landscape In 2024

AI & Startups

The Future of Everything

SXSW 2016 takeaways

Web Dictionary

Dispatches From The New Economy: The Five Faces Of The On-Demand Economy

Blockchain + AI + Crypto Economics Are We Creating a Code Tsunami?

Daniel Samaan: ChatGPT and the Future of Work

Social Media Marketing Trends 2023 // The Global Indie Insights

ChatGPT and the Future of Work - Clark Boyd

ChatGPT SEO Guide 2023

ChatGPT What It Is and How Writers Can Use It.pdf

24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation

En vedette

The AI Rush

Jean-Baptiste Dumont

Social value benchmark

Ogilvy Consulting

Social media can provide your library with a world of opportunity when it comes to promoting programs and disseminating information; yet, to many STEM professionals and library staff, social media is a daunting challenge. What kind of language should you use when creating a post? How do you find the best images and videos to share? What is the most effective way of delivering high quality scientific content? What platform is right for your library’s needs? STAR Net is thrilled to host Jason Townsend, NASA’s Deputy Social Media Manager, for our upcoming webinar: Social Media Tips from NASA. Jason will pilot you through the universe of social media and share tips, advice, and lessons that he has learned from his experience directing some of the most-followed Twitter, Facebook, Instagram, and Snapchat accounts in the world. While your library’s Twitter account may not have 26.5 million followers, you will surely learn a few tips to help your library’s social media presence blast off!

Social Media Tips with NASA Webinar

NCIL - STAR_Net

With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community). Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media. Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.

5 steps to Developing a Strong Social Media Strategy

Real-Time OutSource

How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.

Creative Traction Methodology - For Early Stage Startups

Tommaso Di Bartolo

AUDIENCE - 4 Keys to the Future of Mobile Video

Liam Boogar-Azoulay

Word Power: 11 Techniques for Writing More Persuasive Copy

Barry Feldman

A Short History Of Media

J Crewe

Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea. This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.

The power of creative collaboration

Table19

Изготавливаем презентации для компаний, проектов, услуг, продуктов. СТАТУСНЫЕ «О компании» - визуальной форме рассказ о Вашем профессиональных преимуществах. В результате – утверждается статус и признание компании, достигается доверие к фирме, как к надежному и солидному партнеру. ИНФОРМАЦИОННЫЕ «О продукте» - это прицельное сообщение о достоинствах и ценностях Вашего продукта/услуги, и перечень основных причин для гордости у покупателей по использованию Вашего товара. ПРОЕКТНЫЕ «О проекте» – рассеять неизвестность, быть понятым, увеличить клиентов, познакомить и убедить участников или инвесторов данного мероприятия.

Презентация для строительной компании"НК Групп"

Агентство Презентаций "Romanoff"

Презентация Компании

Mike Kolos

Презентация Агентства визуальных коммуникаций

Visual Communications Agency

Инвестиционная презентация швейной фабрики "Нурасем"

Visual Communications Agency

инфографика

Irina Cherkasova

строительная компания прогресс строй

riska-net

Anton Stoliar, Epam Systems "Building Value Stream Mapping, IT Projects Throu...

EPAM Systems

шаблон презентации проекта

PlazmaInstrument

Презентация cтроительной компании "C1"

atmovox

Презентация строительной компании PPB

Visual Communications Agency

Презентация строительной компании Вильямс Групп

Ольга Панфилова

En vedette (20)

The AI Rush

Social value benchmark

Social Media Tips with NASA Webinar

5 steps to Developing a Strong Social Media Strategy

Creative Traction Methodology - For Early Stage Startups

AUDIENCE - 4 Keys to the Future of Mobile Video

Word Power: 11 Techniques for Writing More Persuasive Copy

A Short History Of Media

The power of creative collaboration

Презентация для строительной компании"НК Групп"

Презентация Компании

Презентация Агентства визуальных коммуникаций

Инвестиционная презентация швейной фабрики "Нурасем"

инфографика

строительная компания прогресс строй

Anton Stoliar, Epam Systems "Building Value Stream Mapping, IT Projects Throu...

шаблон презентации проекта

Презентация cтроительной компании "C1"

Презентация строительной компании PPB

Презентация строительной компании Вильямс Групп

Similaire à SXSW 2016: The Need To Knows

Mindshare@Cannes Lions 2017: Looking at the Trends and Work

Mindshare North America

Creative director LBI Digital As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse. Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi. Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys. Talk: For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.

Digital Marketing and Strategy

MyGuest_CaryaGroup

Get Disrupted and Crack the Code for Innovation!

Anja Hoffmann

Mindshare@SXSWi 2016: The Takeaways for Marketers

Mindshare North America

Canneslions2012 areyouready-120711161123-phpapp02-3

Sergey Gorlov

Mind Blowing Lessons from the Cannes Lions 2012

Karim Syed

Digitzation - The diferent perspectives FINAL

Victor Ronco

Region of Waterloo Speaking Engagement, Mad Hatter Technology - Mobile Madnes...

Mad Hatter Technology

iris SxSW Bites 2016

Iris

Con más de 13 años de experiencia en la industria de inteligencia de mercados, THOM ARKESTAAL de Microsoft Advertising, ha desarrollado una pasión por la investigación transcultural. Trabajó en empresas como HP, Lenovo, Nokia, RIM, Samsung AT&T y Google donde se ha especializado en buscar un total conocimiento del consumidor con un fuerte enfoque en la industria de la tecnología. Responsable de proveer investigaciones a Microsoft así como ideas y conocimientos recientes relacionados con el comportamiento de los consumidores, la inteligencia competitiva, inteligencia de mercado y el uso de los productos. Se ha desempeñado en agencias creativas y de investigación como IDC, Taylor Nelson Sofres, Resarch International y Naked Communications. En esas organizaciones Arkestaal estuvo a cargo de todos los aspectos del proceso de investigación, desde la investigación pasando por el diseño y la entrega de una perspectiva significativa, y las recomendaciones que impulsan los resultados empresariales. Para Arkestal “A medida que Internet crece y madura, nuestra nueva relación con la tecnología se caracteriza por la madurez. Es una relación bidireccional, y este es el momento en que la tecnología se convierte en nuestro socio de vida ideal - que entiende lo que es ser humano, que percibe emociones y que sea inspirador, creativo y sensorial. A medida que la población mundial se vuelve cada vez más móvil, sigue existiendo una desconexión entre lo que la tecnología puede hacer y lo que los consumidores necesitan de una relación diferente y más madura. Aquí existe una oportunidad muy significativa para las marcas y los anunciantes.”.

TENDENCIAS DIGITALES - Llegando a nuevos consumidores digitales en múltiples ...

eMarketingHoy

January 12 2011

Strategy Director

Digital procurement 2013 keynote

Jason Heller

Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co. Key takeaways: 1. Customer data is like a currency - access is earned through demonstrated value 2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale 3. Data savvy businesses will win

Teradata Connect 2014 Unofficial Summary

Localz

Industy 4.0 : The Human Factor

Yannis P. Triantafyllou

From Arts to Business Strategy Temasek 18032016

Asier Perez

A presentation made by Caroline Baxter at the December meet-up for Brighton Social Media. Caroline's presentation discusses: * How ‘Traditional Demographics’ for campaigns are no longer relevant. * How our peculiar assumptions of generation X must NOT be applied to target generation ‘Y’ and ‘Z’ * Where we can look for demographics of the future. * What metrics we can integrate into campaigns today, to better target the behaviour of purchasers of the future.

New Demographics for the Social Digital Age

southcoastdavid

More people now access the Internet on mobile than via the PC, and usage of smartphones and tablets is through the roof. Yet mobile ad spending still lags behind other media. Although many brands are still ambivalent, smart brands are starting to embrace mobile advertising, and the very smartest ones are finding it to be a source of significant competitive advantage. Why? Because mobile is so personal, it is now possible to target an audience with unheard of precision. Learn how smart marketers are tapping into users' purchase intent by targeting based on their interests and achieving game-changing engagement rates along the way. Join Pinsight Media’s Evan Conway, VP, Monetization & Strategy, and Josh Sitzer, Director, Marketing & Sales, to learn how to: -Find customers who are most likely to buy -Access an extremely granular audience -Get specific offers in front of the right customer -Drive only desired impressions -Streamline your media buying process Moderator: Leo Scullin, Global Industry Initiatives, Mobile Marketing Association Speakers: Josh Sitzer, Director, Marketing & Sales, Pinsight Media Evan Conway, VP, Monetization & Strategy, Pinsight Media Original Air Date: April 24, 2014

You Are Your Interests Mobile’s Ultimate Precision Targeting

Mobile Marketing Association

So da report class 5

Viviana Ramirez

So da report class 5

Viviana Ramirez

SXSE@iris: Our take on SXSW 2014

David McNamara

Similaire à SXSW 2016: The Need To Knows (20)

Mindshare@Cannes Lions 2017: Looking at the Trends and Work

Digital Marketing and Strategy

Get Disrupted and Crack the Code for Innovation!

Mindshare@SXSWi 2016: The Takeaways for Marketers

Canneslions2012 areyouready-120711161123-phpapp02-3

Mind Blowing Lessons from the Cannes Lions 2012

Digitzation - The diferent perspectives FINAL

Region of Waterloo Speaking Engagement, Mad Hatter Technology - Mobile Madnes...

iris SxSW Bites 2016

TENDENCIAS DIGITALES - Llegando a nuevos consumidores digitales en múltiples ...

January 12 2011

Digital procurement 2013 keynote

Teradata Connect 2014 Unofficial Summary

Industy 4.0 : The Human Factor

From Arts to Business Strategy Temasek 18032016

New Demographics for the Social Digital Age

You Are Your Interests Mobile’s Ultimate Precision Targeting

So da report class 5

SXSE@iris: Our take on SXSW 2014

Plus de Ogilvy Consulting

Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success

How to Win in Marketplaces

Ogilvy Consulting

The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future? In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.

The Return to Growth in Turbulent Times

Ogilvy Consulting

With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse. Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.

Using Brand to Drive M&A Value

Ogilvy Consulting

Influencing our New Reality

Ogilvy Consulting

Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.

Nudgestock 2020 – Necessity is the Mother of Reinvention

Ogilvy Consulting

Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.

What's Next: How brands can capture value, mindset and experiences on their o...

Ogilvy Consulting

What's Next: Celebrating Eid in a time of isolation

Ogilvy Consulting

Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle. Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!

What's Next: Unlocking a powerful corporate culture in turbulent times and be...

Ogilvy Consulting

What's Next: Now, Next & Beyond - Preparing people to return to the workplace

Ogilvy Consulting

What's Next: Rapidly adjusting your customer experience strategy for the "new...

Ogilvy Consulting

Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning. What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.

What's Next: Using technology to engage employees & build businesses

Ogilvy Consulting

The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected. In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.

What's Next: Health & Wellness - Disruption & Adapting for the Rebound

Ogilvy Consulting

What's Next: Using technology to engage employees and build businesses

Ogilvy Consulting

We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth. Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.

What's Next: Steering Brands through COVID-19

Ogilvy Consulting

Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain. Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.

What's Next: The Next Frontier in Automotive Industry

Ogilvy Consulting

Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.

What's Next: Social Commerce - from transaction to truly social

Ogilvy Consulting

We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace? Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space. Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).

What's Next: The Role of Brands in the Booming Original Content Business

Ogilvy Consulting

What's Next: Trends for 2020

Ogilvy Consulting

Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.

What's Next: Social Media Trends 2020

Ogilvy Consulting

In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich. Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.

What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...

Ogilvy Consulting

Plus de Ogilvy Consulting (20)

How to Win in Marketplaces

The Return to Growth in Turbulent Times

Using Brand to Drive M&A Value

Influencing our New Reality

Nudgestock 2020 – Necessity is the Mother of Reinvention

What's Next: How brands can capture value, mindset and experiences on their o...

What's Next: Celebrating Eid in a time of isolation

What's Next: Unlocking a powerful corporate culture in turbulent times and be...

What's Next: Now, Next & Beyond - Preparing people to return to the workplace

What's Next: Rapidly adjusting your customer experience strategy for the "new...

What's Next: Using technology to engage employees & build businesses

What's Next: Health & Wellness - Disruption & Adapting for the Rebound

What's Next: Using technology to engage employees and build businesses

What's Next: Steering Brands through COVID-19

What's Next: The Next Frontier in Automotive Industry

What's Next: Social Commerce - from transaction to truly social

What's Next: The Role of Brands in the Booming Original Content Business

What's Next: Trends for 2020

What's Next: Social Media Trends 2020

What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...

Dernier

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

Social media, ppt. Features, characteristics

wasim792942

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand experience Dream Center Peoria Presentation.pdf

tbatkhuu1

Aryabhata I, II of mathematics of both.pptx

tegevi9289

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Varn

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

VWO

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

personal branding kit for music business

brjohnson6

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Dernier (20)

Brand Strategy Master Class - Juntae DeLane

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Social media, ppt. Features, characteristics

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

The Future of Brands on LinkedIn - Alison Kaltman

Brand experience Dream Center Peoria Presentation.pdf

Aryabhata I, II of mathematics of both.pptx

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Uncover Insightful User Journey Secrets Using GA4 Reports

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Major SEO Trends in 2024 - Banyanbrain Digital

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

personal branding kit for music business

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Unraveling the Mystery of The Circleville Letters.pptx

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

SXSW 2016: The Need To Knows

3. Highlights This Year

4. •  Obama on technology! •  Branded experiences, not just content! •  Artiﬁcial intelligence! •  New inﬂuence! •  Revitalized medium: audio! •  Healthy tech!

5. Obama on technology!

6. How can we use data, analytics and tech more effectively?! “It is much easier to order pizza or a trip than it is for you to exercise the single most important task in democracy, and that is to select who’s going to represent you in government.!

7. What does it mean?!

8. Branded experiences,! Not just content!

9. Is 2016 (ﬁnally) the year of VR and AR?! “A new computing platform always emerges every 10 or 15 years… [and] VR is currently the most promising candidate.”! Mark Zuckerberg!

10. Exponential growth expected!

11. What does this mean for brands?! •  Brands will need to create immersive experiences, not just photos or gifs! •  This is an opportunity for sophisticated storytelling and deeper consumer engagement!

12. Lessons from Pro’s! 1.  The Medium Is The Message: continuous push and pull between content, narrative, and technology.! 2.  The Fidelity Contract: The creator must set their priorities so as not to overwhelm the audience. ! 3.  Establish The North: Introduce a focal point; people need to know where to look and how to follow the story.! 4.  Solve The Role Of The Camera: is the camera a character or invisible presence? ! 5.  Test, Test, and Test: Make sure the story truly engages the audience.! Ricardo Laganaro, ﬁlm director at O2 Films (and Director of Facebook’s most- viewed 360 video) and Gabo Arora, Filmmaker and UN Senior Advisor. ! Read more: http://www.ogilvydo.com/events/sxsw-2016/is-the-future-of-storytelling-blue/ !

13. A baby step! •  Play with the technology via Google Cardboard (~$10)! •  Experiment with Haptics: “Touch is the most powerful human sense we experience in our everyday lives” Immersion! •  Try haptics out: www.immersion.com/experience-haptics/ !

14. Artiﬁcial Intelligence!

15. Will AI replace humans?!

16. Friendly AI: Meet Pepper!

17. What does this mean for brands?! •  It’s not the future, AI has arrived! •  Extremely advanced data processing to reveal insights, patterns and relationships! •  Enables advanced marketing personalization! •  Could you partner to create new services and products? !

18. New Inﬂuence!

19. Social media was the great democratizer! “In the world of social everyone can be a celebrity or a critic... It's the great democratiser”! Kerry Washington, actress!

20. Some inﬂuence is positive: eSports!

21. Other inﬂuence is not!

22. What does this mean?! •  Brands must navigate the inﬂuencer 2.0 territory carefully! •  Tech brands have a role in preventing online harassment. Read more: http://www.ogilvydo.com/events/sxsw-2016/ibms-lisa-hammitt-on-techs- role-in-curbing-online-harassment/ ! •  Content creators have deﬁned the ‘rules of engagement’ in this new world. Find out what they are: www.slideshare.net/OgilvyWW/the-digital-social-contract-54664482! •  Prepare for the good, the bad and the ugly with a thorough crisis plan !

23. Revitalized Medium: Audio!

24. Live Audio Apps!

25. What does this mean?! •  Audio content is not dead! •  Especially useful for B2B brands !

26. Healthy Tech!

27. Healthy living enablement!

28. Healthy living enablement!

29. Do Good Tech: 3D printing for children without limbs!

30. What does this mean?! •  The health tech movement is not dying: it’s becoming more practical ! •  Could you partner with one of these innovative technologies or devices? Think Lulu Lemon and Muse. ! •  How can your product and brand promote healthy living or wellness? ! •  For pharma and health brands, could your R&D team share results or conduct research live? ! •  Should a pharma have an event activation at SXSW 2017?!

31. Our Top Picks!

32. Questions? Hannah Law" Vice President, Regional" Social@Ogilvy @HannahLaw Peter Fasano Global Consulting Principal, Digital Strategy, OgilvyRED @PFasano Hugh Forrest Director, SXSW Interactive Festival @Hugh_W_Forrest Lisa Hammitt Cognitive Computing and Data Science Executive, IBM @LisaHammitt

SXSW 2016: The Need To Knows

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

En vedette

En vedette (20)

Similaire à SXSW 2016: The Need To Knows

Similaire à SXSW 2016: The Need To Knows (20)

Plus de Ogilvy Consulting

Plus de Ogilvy Consulting (20)

Dernier

Dernier (20)

SXSW 2016: The Need To Knows