What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
4. Do you
want this
deck?
It will be available for download
shortly after the webinar on:
slideshare.net/socialogilvy
And the recording up on
facebook.com/OgilvyConsulting
5. How to design products
for millennial. Words
spoken by a millenial.
10. December 10, 2018 10
LETS PUT A VOICE TO A FACE.
Joshua Peter
Senior Experience
Designer
DENVER, CO
After pursuing an art studio
degree with an emphasis in
Typography and Graphic Design
at the University of Northern
Iowa, I began to focus on User
Experience design with an
empathetic approach towards the
way humans interact with
technology. When not creating
things, odds are you’ll find me
biking from one burrito to the
next or getting a sick ‘gram of my
cat, Cobbles.
13. December 10, 2018 13
2
Lets get to the
good stuff.
Automation & Personalization, Work
Behind the Scenes, One Thing and One
Thing Only, Social Media, Gamification.
3
Throw your brain
busters at me.
If you don’t have any questions it looks
like we’ll have time for more coffee.
1
How on earth did
we get here?
Lets dive into some ideas about how we
got here. Just how on earth does an
individual with a degree from a liberal
arts school not understand finance?
14. December 10, 2018 14
DISCLAIMER: FIRST OFF THESE ARE
OPINIONATED INSIGHTS THAT ARE BASED OF
YEARS OF FIN-TECH DESIGN EXPERIENCE AND
I’D LIKE TO THINK THIS IS CLOSE ENOUGH TO
MAKING ME CREDIBLE. I DON’T HAVE DATA TO
SUPPORT SOME OF THESE CLAIMS, BUT I DO
THINK THAT THIS HOUR WILL MAKE YOU THINK
AND HIT HOME A LITTLE BIT.
OKAY, COOL. I’M GLAD WE GOT THAT OUT OF THE
WAY.
50. December 10, 2018
“The Cash app is genius in its simplicity. The home
screen consists of a large dial pad with two options:
Pay, or Request. It’s simple, easy to use, and easy to
find friends who use it. And, unlike other payment
apps, it never shares or publishes your financial
transactions. For me that makes it No. 1.
50
- Ogilvy Experience Writer