The document discusses trends and predictions for the events, meetings, hospitality, and travel industry over the next 20 years. Some key predictions include:
- The number of event planners will grow significantly as event planning becomes a more common career path.
- Meeting and event professionals will need to take a more strategic approach to planning as the industry consolidates and more aspects of event logistics are automated.
- Technology will become more integrated into events, with virtual audiences and seamless discovery becoming standard components.
- Live events will remain an important source of revenue for most companies even as virtual elements are incorporated.
9. @danberger | #WEC15 | 2015
1 billion sq ft of function space
500,000 events created
63 million attendees impacted
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Just how big are meetings
and events in the U.S.?
Globally?
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Learning
Zone
Three Ways to Measure the Impact of Meetings
Direct The expenditures with
booking and attending the
event.
Travel, F&B, accommodations,
activities, etc.
Indirect The purchasing of goods and
services between participants
at the event.
Buying products or booking
services from showcasing
vendors
Induced The future business
conducted as a result of
connections at an event.
Leisure travel, future unrelated
business transactions between
participants
12. What You’re Going to Learn With Me
1.8 million meetings in the
U.S. per year for a total
direct spend of $280mm.
The U.S. meeting market is large.
The Economic Significance of Meetings to the U.S. Economy, CIC Study, PwC, 2012
13. What You’re Going to Learn With Me
● $565 bn in 2012, including
accommodation, transportation, and
support costs.
● Hotel revenue associated with meetings
and events is $103 bn.
The global meetings and events market is even
larger.
Frost and Sullivan, “A Survey of Meeting and Event Planning Professionals and Hotel Operators,” June 2013
14. @danberger | #WEC15 | 2015Source: World Travel & Tourism Council
Global GDP
contribution of
travel will be $8
trillion in 2015
and is rising to
almost $12 trillion
in 2025.
“
15. What You’re Going to Learn With Me
Frost and Sullivan, “A Survey of Meeting and Event Planning Professionals and Hotel Operators,” June 2013
Special Events Magazine
Businesses spend money on events.
● Businesses spend 1% of revenue on meetings/events.
● 25% of corporate planners expect to plan more events this year.
● Millennials value events more than previous generations.
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● Live Nation Concert Revenue was up 29% in Q1 of
2014.
● Google search for sport tickets up 32% from 2 years ago.
Consumers spend more money on events.
"Lifting the Curtain on Live Events," Think with Google, 2014
Brookings Institute
18. ● Meetings and events are a leading
indicator of the economy.
● Meetings and events precede leisure
travel.
● Their true economic significance is
immeasurable.
Meetings and events matter.
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Predictions for 20 years in
events, meetings, hospitality, and
travel.
20. The number of event planners will
continue to rise significantly.
There were
94k planners
in the U.S. in
2012.
That number
will grow 33%
by 2022.
Source: US Bureau of Labor Statistics
25. The industry will continue to
consolidate.
7 hotel companies
own 80 brand
Source: IBISworld, USA Today
2 companies make
up 20% of the event
revenue.
Expedia and Orbitz
control 80% of the
OTA market.
There are only 3
major air carriers
60. @danberger | #WEC15 | 2015
Which trend excites you?
Scares you? What will you
do about it?
61. @danberger | #WEC15 | 2015
Connecting | Q&A
email: dan@socialtables.com
phone: 917-359-7757
twitter: @danberger
if you give me
your card, I
can send you
the slides!