Google is getting into the beacon marketplace with its own technology called Eddystone. Download our Presentation to read more about Eddystone vs iBeacon

1. Beacons, iBeacon & Eddystone….
simplified

2. What is a Beacon?
 Beacons are small devices that emit signals using Bluetooth Low Energy (BLE) aka Bluetooth 4.0.
 Made by many companies and come in various shapes, sizes and prices.
 Range: Up to 70 m | Battery life: Up to 3 years.
 Beacons can be stuck on walls without any wiring.

3. Who makes Beacons?
Some of the Beacon makers….

4. How beacons work

5. Beacon software
There are currently two major software frameworks that are being used with these devices.
Apple iBeacon – released in June 2013
Google Eddystone – released in July 2015
Most of the existing beacons can be made Eddystone compatible with just
a firmware update.

6. Eddystone ready beacons

7. The main purpose of beacons, no matter
which framework they use, is proximity
marketing and offering
proximity related services to smartphone
users.

8. Google Eddystone vs. Apple iBeacon

9. Google Eddystone vs. Apple iBeacon
Google Eddystone Apple iBeacon
- Open source, available on GitHub - Proprietary software.
under the Apache v2.0 license.
- Cross-platform software - Native only to iOS devices and beacons meeting
iBeacon framework.
- Can send messages to all smartphones - Can send messages to all smartphones
meeting the BLE (Bluetooth 4.0) standard. meeting the BLE (Bluetooth 4.0) standard.
- Sends messages/data via UUID, URLs and Telemetry. - Sends messages only through UUID.
- To receive messages, mobile app is optional. - To receive messages, mobile app is mandatory.
- Ephemeral Identifiers (EIDs) change frequently which - No EIDs
only authorized clients can decode.

10. Google Eddystone
how it works, uses cases

11. Eddystone can support multiple “frame types” (data payloads)
It broadcasts three distinct signal types.
UNIVERSALLY UNIQUE IDENTIFIER (UUID)—
Similar to the iBeacon standard. The UUID is a 128-bit value that identifies a specific beacon which an application can
sense.
The smartphone can then perform certain actions once it comes into contact with the beacon.
The shortcoming with this technology is that it requires the consumer to have the store’s app installed on his phone.
This is where Eddystone’s second feature comes in.
Google Eddystone – under the hood

12. Google Eddystone – under the hood
URLs—
With this capability, the store does not have to ask its consumers to download its app.
The store can just send a URL to the user’s phone and the consumer can look up the coupon or information on a web
browser.
Telemetry Data—
This last frame type is useful for companies that need to manage vast fleets of beacons.
Beacons run on battery power, so the telemetry frame type can send diagnostic data and remaining battery power to
the admin.

13. EPHEMERAL IDENTIFIERS (EIDs)
Eddystone also has a security feature called Ephemeral Identifiers.
Current beacons are discoverable by any nearby device supporting the BLE standard.
This is because of the identifier which is a public signal.
Eddystone adds a layer of privacy and security with its EIDs which change frequently, allowing only authorized clients
to decode them.
Google Eddystone – under the hood

14. NEARBY API
Allows Android and iOS devices to communicate with other devices and beacons.
Part of Google Play Services.
For iOS, Google has a Nearby API library that developers can include with their app.
PROXIMITY BEACON API
Lets developers connect semantic location data to beacons. Also works with Places API.
The diagnostics component that allows companies to monitor their beacon fleet.
Identify beacons behaving unusually.
Google Eddystone – under the hood

15. Google Eddystone in use

16. Google Eddystone in use
• TriMet, the public transit authority for the Portland metro area, worked with Google to implement Eddystone
based beacons at Portland area train stations.
• 87 light-rail stations beam the notifications to nearby commuters.
• The beacon automatically connects with the commuter’s smartphone.
• This causes an alert with the station name to pop up on the home screen.
• The user taps the notification and the phone gives detailed arrival information about approaching trains.

17. Google Eddystone use cases
Retailers, Restaurants & Bars
Eddystone does not need a mobile app to send messages to
smartphone users.
Google Now can provide contextual information for things like
showing menu items when a user is within a restaurant.
Restaurants and bars can use this to their advantage by
pushing their discount codes, menus, and Happy Hour specials
through URLs.

18. Airports, Railway stations, and Bus stops
Integration of Google Maps with Eddystone can
provide transit information to travelers.
Fast-access to real-time schedules at each station.
Google Eddystone use cases

19. Museums and Tourist Attractions
Eddystone based beacons can eliminate the need for tour guides.
Eliminates the need to develop a mobile app.
Whenever a user stands in front of an exhibit with a beacon in
proximity, information about the exhibit can be sent directly on the
user’s device.
In fact, the link to the specific webpage relating to that exhibit can
be sent out.
Google Eddystone use cases

20. Asset Tracking
Eddystone has the potential to change the asset tracking
industry, both at the consumer level and in factories.
Consumers can find their luggage at airports quickly with
beacons stuck to their bags.
Companies can attach beacons to their shipments to keep
track of them and find goods quickly in a warehouse.
Google Eddystone use cases

21. Sports stadiums
Stadiums can scatter beacons all over their grounds for helping
attendees with directions, offers and information.
Eddystone’s Telemetry frame and its Proximity Beacon API,
allows the owner to monitor all the beacons for any issues.
The owner can know which beacon needs to be replaced, which
one is offline and which needs to get its battery changed.
Google Eddystone use cases

22. Google Eddystone apps
Edjing Pro uses the Nearby API to let DJs publish their track list to people around them.
The audience can vote on tracks that they like, with votes being updated in real-time.

23. Trello, the project management software company, is using the Nearby API to simplify sharing.
Google Eddystone apps

24. Pocket Casts lets you find and compare podcasts with people around you.
Google Eddystone apps

25. Trulia simplifies the house hunting process by creating a board
and using the Nearby API to make it easy for people in the
vicinity to join in.
Google Eddystone apps

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