Presentación de Sergio Alcalde, Director de I+D+i de solusoft, en APIdays Mediterranea 2014.
Las apps actuales interactúan con los usuarios de la misma manera que sus predecesoras: aplicaciones web y de escritorio. Sin embargo, las apps deberían requerir menos interactuación con el usuario y entender que lo más importante no es que un usuario esté usando la aplicación, si no el contexto en el que lo está haciendo, y el conocimiento que se tiene de él, para hacer esa interactuación más fácil y provechosa. Crear este tipo de aplicaciones implica nuevos problemas tecnológicos para los desarrolladores y son varios los productos existentes en el mercado que publican servicios a través de APIs para facilitar estas tareas: MBaaS. En esta comunicación conoceremos el estado del arte del ecosistema: apps dependientes del contexto y proactivas; APIs (MBaaS y MADP) sobre las que se están desarrollando; soluciones en relación con las Smart Cities, The Internet of Things y AAL (Ambient Assisted Living); y las grandes oportunidades de negocio que se presentan.
Puedes ver el vídeo de la ponencia en APIdays Mediterranea al final de la presentación.
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Sergio Alcalde's presentation on APIdays Mediterranea 2014, Head of the R&D department of Solusoft.
Más información en: http://www.slideshare.net/topoos
Current apps interact with users in the same way as their predecessors: i.e. like web and desktop applications. However, in terms of enhancing user experience and in order to make such interaction easier and more profitable, apps should require less user interaction, understanding that user context combined with information about users is more important than any direct interaction with the app. Creating this kind of application entails new technological challenges for developers and there are several products on the market that publish services via APIs to facilitate these tasks. In this paper we will see an overview of a state of the art ecosystem: Context-aware and proactive apps and APIs (MBaaS and MADP) on which are being developed solutions relating to, Smart Cities, The Internet of Things and AAL (Ambient Assisted Living), plus we will also review the great business opportunities these represent.
You can watch Sergio Alcalde's speech in APIdays Mediterranea at the end of the presentation.
For more information see: http://www.slideshare.net/topoos
9. @sergio_alcalde
APIEvangelization
Wining Money
Apps
Google Play = more than 1M apps
App Store = more than 1M apps
Android Apps = 50kM downloads
iOS Apps = 60kM downloads
App Store = 13kM USD for developers
The App Business in Numbers
Users must find my app
How many downloads do I need?
2018 = 0.01% profitable apps
2017 = 94.7% downloads, free apps
Is There Business?
Sources:
Sundar Pichai (Google)
Tim Cook (Apple)
Ken Dulanay (Gartner)
14. @sergio_alcalde
Autonomy for people affected
by Alzheimer’s and peace of
mind for their relatives and
caregivers.
www.tweri.com
TheAppsoftheFuture...
... now
Tweri
15. @sergio_alcalde
Autonomy for people affected
by Alzheimer’s and peace of
mind for their relatives and
caregivers.
www.tweri.com
TheAppsoftheFuture...
... now
Tweri
18. @sergio_alcalde
www.tweri.com
Easy installation
Easy setup
Easy to use
Proactive
Context aware
No stigma
Free
Patiens and Relatives
Autonomy for people affected
by Alzheimer’s and peace of
mind for their relatives and
caregivers.
TheAppsoftheFuture...
... now
Tweri
22. @sergio_alcalde
LBS
People
Security
Productivity
Service
Information
Social Network
Game
Transport
Parks and Gardens
Peddler
Ads
My Village
Theatre Guide
Smart
City
Directory
Congress Guide
Wedding Guide
VIP Guide
Party Guide
RescueME
Convicts
Gender Violence
Access Control
Keep Kids Safe
BlackBox
Fleet
Control
Logistic
Roadside Assistance
Real Risk
PAC-MAC
Tron
Gamers
Avoid Them
Friend Finder
NetWorking
TwitterTag
Trick Drivers
followME
Travel
Songs
Paper Events
Alzheimer
GeoComplaint
Graffiti Guide
Urban Museum
Facades
Memerizate
Apptank
Some...
... or Lots of Examples
23. @sergio_alcalde
Mobility: information generated and consumed
in real time, while something is happening,
when the context is important
Continuous and multi-directional
communication
Create a new reality and a new experience
User/Citizen = Sensor
Enable us to know and to interact with users
Characterization
Transform existing business
Enable new business
Create new channels
Enable new services
Added Value Proposition
TheValueofApps
Why Are They Important?
Added Value / Competitive Advantage
28. @sergio_alcalde
solusoftCompetitiveIntelligence
Competitive Intelligence
Products to Develop Context-Aware Apps
Co Name Type Year Country Investment Customers Users Maturity SDK
Server
Code
Suitability
KII MBaaS 2010 US, JP
topoos MBaaS 2011 ES
Appery.io MADP 1998 US
QuickBlox MBaaS 2009 UK,US
Realtime MBaaS 1997 BR, US
Stackmob MBaaS 2010 US
Kinvey MBaaS 2011 US
Kumulos MBaaS 2010 UK,US
Malcom MBaaS 2008 ES
Parse MBaaS 2001 US
Feddhenry MADP 2008 UK
FatFractal MBaaS 2010 US
OutSystems MADP 2001 US
GeneXus MADP 2000 UY