To better understand Online Reputation Management and Search Engine Optimization (SEO), you need to learn the underlying concepts behind these activities. Then, you will be on the path of owning your own (and your company's) reputation.

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91%
65% The
Wisdom
of
Crowds

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63. Online Reputation &
Presence Management
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64. Consumers Control
Conversations
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65. When many of your online profiles have
user content, reputation drives results
The goal is to maximize visibility and
maximize reputation
Reputation & Presence
Go
Hand in Hand

66. Online Reviews
3 STEPS TO MAKE THEM WORK FOR YOUR BUSINESS
ENGAGING
ONLINE REVIEWS
Why Engage?
What would you
do if customer
commenting was
in your store
reviewing you
live?
SHARING
USER GENERATED
CONTENT
Readers trust
UGC
more than client
created messages
Proper use of
Social Media
Channels
REVIEWS ARE
EXCELLENT
MANAGEMENT TOOLS
GOOD Reviews
Accolades
Goal setting
POOR Reviews
Staff that require
more Training
Policy issues
Monitor Performance

67. Consumer Comments ARE
MARKETING GOLD!
● 1 star
5% - 9%
● 1/2 star
12%
●
2 4 stars
64%

68. Business owners are
Starved For Time?
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for
with

69. CONCIERGE
COMPLETE CONTENT MANAGEMENT FOR BUSINESSES
● Our concierge department is at your
service
● Correcting Visibility Listings
● Responding to reviews
● Developing content for your website and social
channels
● Monitoring customers contents and suggesting
courses of action via email reporting

70. CONCIERGE
MONTHLY REPORTING
SYSTEM
Every task we complete is reported to the client
Monthly in our PROOF of PERFORMANCE
TASK REPORT. Emailed monthly to every
client.

71. Mobile Searches Are
Higher Than Ever
● Mobile searches have increased
from 9% to 30% of all searches
in the past year alone.
● If your website is not mobile
optimized, you are wasting
marketing $'s
● Mobile visitors are 5X more likely
to leave websites that are not
mobile friendly
● One place to update your online
footprint! Web and Facebook
today, Twitter, Google plus,
Linkedin and Foursquare

72. Social Marketing
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91. TOTAL MONTHLY
INVESTMENT
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SERVICES PROVIDED MONTHLY