I made this ppt the purpose of employee training

1. Soo Wenyong www.101bb.com email: soowenyong@gmail.com http://soowenyong.spaces.live.com June, 2010 Buzz marketing

3. Four Important Trends In Modern Marketplace

5. Corporations have demonstrated that they can easily lie or mislead, and it travels to the realm of consumer advertising. Why?

6. What is the MOST MYSTERIOUS corp. in the world?

8. We trust Bob at ChinaMobile more than we trust ChinaMobile itself. What’s the solution? Abandon appearance of a corporate look.

9. So DON’T look corporate, but DO look personal! Be more personal and be less corporate in every aspect of marketing and how we present our brand.

11. Computer hardware and digital equipments have become more and more affordable for general people

12. Broadband and mobile phone penetration

13. Acceleration of buzz with new digital vehicles

15. What’s BUZZMARKETING?

17. Definition: Buzzmarketing captures the attention of consumers and the media to the point where talking about your product, brand or company becomes entertaining, fascinating, and newsworthy.

18. Traditional marketing model If anyone wants average results, this is the ticket

19. Buzzmarketing model

20. To put it simple: Buzz starts conversations!

21. The first rule The first rule of marketing is to have a great product. Policing your product is essential to buzz. It’s the lifeblood of buzz. You need to delivery a product or service that people will go out of their way to talk about. Without all that, you have no buzz.

23. Why word-of-mouth works well? REASON #1: undivided, face-to-face attention REASON #2: credibility REASON #3: reducing the cost of experiment

24. Create a buzz in the media Newspaper is a business where the name of game is to delivery high-quality stories of interest and, ultimately, increase the number of papers sold.

25. Why story?

26. Humans seek patterns, even where there are none

28. The Art of Buzzmarketing – Discover Creativity

29. The Six Maxims for Discovering Buzz Creativity

30. Maxim 1: Be Honest The foundation of creativity Bear in mind, be honest to yourself! It’s always easier to cheap yourself than doing hard job.

31. Maxim 2: Be Courageous Demand creativity of yourself Rule number one is, if you want big ideas, be prepared to be uncomfortable. If you’re comfortable, it’s too vanilla. Just remember, if you’re pleasing everybody, your stuff will look like everybody else’s, and you’ll be invisible.

32. Finding the right consumer insight is the foundation of success Maxim 3: Understand Your Consumer Firsthand

33. Well design every single touch point Maxim 4: Pay Attention to Details

34. Marketing and advertising can be exciting and fun but creating word-of-mouth buzz is draining, demanding and frustrating. Maxim 5: Swing the Bat Often

35. People want to be entertained and engaged—not sold to. Ads get impressions, but content gets attention (or even make connections) Maxim 6: Creative Content, Not Advertising

36. Let’s start creating buzzzzzzzzzzzzzzz Soo Wenyong www.101bb.com email: soowenyong@gmail.com http://soowenyong.spaces.live.com