Understanding Social Media

1. Sophie Williams
www.sophiestrend.com
UNDERSTANDING
SOCIAL MEDIA

2. 72%
of
all
internet
users
are
now
ac/ve
on
social
media

3.
Facebook
• Over
1.2
billion
Facebook
users
• Over
20%
of
Facebook
users
login
at
least
5
/mes
per
day
• Over
50
million
Facebook
pages
• Over
70%
of
marketers
use
Facebook
to
gain
new
customers

4.
Google+
• Over
1
billion
Google+
accounts
• Reaches
over
500
million
monthly
ac/ve
users
• Over
20%
of
online
adults
visit
Google+
once
a
month

5.
Twi3er
• Over
1
billion
registered
users
• 500
million
tweets
sent
per
day
• 78%
of
ac/ve
users
are
on
mobile
devices
• 215
million
monthly
ac/ve
users

6.
YouTube
• 1
billion
ac/ve
users
• 6
billion
hours
of
video
watched
on
YouTube
per
month
• 40%
of
YouTube
traffic
comes
from
mobile
devices

7.
LinkedIn
• Over
300
Million
Users
• Over
180
monthly
ac/ve
users
• Reaches
over
200
countries
• Over
40%
of
LinkedIn
visits
are
from
mobile
devices
• More
than
two
users
sign
up
for
LinkedIn
every
second

8.
Instagram
• 200
million
ac/ve
monthly
users.
• Over
20
billion
photos
have
been
shared
on
Instagram
• 20%
of
teens
consider
Instagram
as
their
favorite
social
network
• Thailand
alone
has
over
1.5
million
users

9.
Pinterest
• 70
million
ac/ve
monthly
users
• 80%
of
Pinterest
users
are
female

10.
Snapchat
• 60
million
ac/ve
users
• 400
million
snaps
sent
per
day
• 70%
of
users
are
female
• 5%
of
selfies
are
shared
on
Snapchat

11.
Vine
• 40
million
ac/ve
users
• Weekends
are
the
most
popular
/me
to
share
Vines