Barbie Vs Bratz

BARBIE VS. BRATZ COMPETITION IN THE TWEEN GIRL MARKET

TEAM MEMBERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONTENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GLOBAL TOY MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

US TOY INDUSTRY ,[object Object],[object Object],[object Object]

SIGNIFICANT SEGMENTS TOY SEGMENT MAJOR PLAYERS TOP BRANDS 1}INFANT/PRESCHOOL TOYS LEAPFROG ENTERTAINMENT LEAP PAD & LEAP PAD BOKS 2} ARTS & CRAFTS MATTEL MAGNA DOODLE & PIXTER 3} MODELS & ACCESSORIES HASBRO ZOIDS KIDS LINE 4} DOLLS & ACCESSORIES ,[object Object],[object Object],BRATZ BARBIE 5} BUILDING & CONSTRUCTION SET LEGO BIONICLE 6} GAMES & PUZZLES KONAMI YU – GI – OH! 7} LEARNING & EXPLORATION DATA NOT AVAILABLE DATA NOT AVAILABLE 8} &ENTERTAINMENT KID DESIGNS INC. BARBIE KARAOKE MACHINE

MATTEL’S BARBIE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PROBLEMS OF MATTEL ,[object Object],[object Object],[object Object],[object Object],[object Object],Mattel Inc.: Summing up the Second Quarter 2003 Financial Results.

MGA AND BRATZ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HOW AMERICAN GIRL TWEENS SAW THEMSELVES AS A RESULT OF AGE COMPRESSON. ,[object Object]

APPROXIMATE SIZE OF THE US TWEEN MARKET VIS-A`-VIS OTHER DEMOGRAPHIC SEGMENTS

PURCHASING POWER OF THE AMERICAN TWEEN VIS-A`-VIS THE OTHER AGE GROUP ,[object Object],[object Object],[object Object],[object Object]

TOY SPENDING IN THE US TOY SPENDING IN BILLION US $ AGE IN YEARS(OF THE US KIDS) 2000 ----- 1990

MATTEL’S RESPONSE ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MATTEL’S BUSINESS UNITS Mattel Inc. Fisher-Price Brand Business Unit (Infant and Pre-school Toys) Mattel Brands Business Unit ( Lifestyle Brands for kids of All Ages) American Girls Brand Business Unit (Products For Girls In the Age Group 3-12 Years) Mega Brands Barbie Hot Wheels Power Wheels Rescue Heroes Character Brands (e.g. Dora, the explorer) Little People American Girls Collection American Girl Today Magazine Girls of many lands Angelina Ballerina American Girl

Mattel Inc. Summing up the Second Quarter 2003 Financial Results ,[object Object],[object Object],[object Object],[object Object],[object Object]

Barbie Vs Bratz

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