19. MATTEL’S BUSINESS UNITS Mattel Inc. Fisher-Price Brand Business Unit (Infant and Pre-school Toys) Mattel Brands Business Unit ( Lifestyle Brands for kids of All Ages) American Girls Brand Business Unit (Products For Girls In the Age Group 3-12 Years) Mega Brands Barbie Hot Wheels Power Wheels Rescue Heroes Character Brands (e.g. Dora, the explorer) Little People American Girls Collection American Girl Today Magazine Girls of many lands Angelina Ballerina American Girl