Presenters: Bronwen Auret, Head of Digital, Business Day Financial Mail Diane Charlton, MD, Acceleration Media This session looks at how to develop an effective strategic marketing plan, incorporating coordinated on- and offline marketing. It also covers key online marketing tools and techniques and explains how to implement targeted and measurable campaigns.

1. Developing an Online Marketing strategy…

3. How the web has changed our lives…

4. How the web has changed our lives…

5. How the web has changed our lives…

6. How the web has changed our lives…

7. How the web has changed…

11. Digital marketing…

14. Your Business and it’s digital objectives Attract: VISIT MY WEBSITE Engage: USE MY WEBSITE Convert: MAKE A PURCHASE ON MY WEBSITE Retain: MAKE ANOTHER PURCHASE OR PROVIDE REFERRAL

15. Example put into practice…

16. Attract…

18. Digital media…

19. Paid Placements Natural or Organic Searches Search marketing… Search term used by user

20. Social networks…

23. Destination Management Services…

24. Engage…

26. ENGAGE: Use my website…

27. Convert…

29. Convert…

30. Retain…

33. Dynamic personalization and segmenting James likes to buy “best sellers Alice is into “bargain prices” Alice prefers “murder mysteries ” James likes Latin American Authors James and Alice both have to pay their taxes

34. Theory in practice SAT & Expedia…

35. The Placements…

36. The Results… 37% YOY increase 33% YOY increase

37. The Results…

39. Thank You Bronwen Auret [email_address] +27 11 280 5493 Di Charton [email_address] +27 21 487 1008