1. Feed Me
Make sure your podcast is easy for users to
consume anywhere

2. What is a Podcast?

3. What is a Podcast?
Media produced on a regular basis

4. What is a Podcast?
Media produced on a regular basis
Consumable everywhere

5. What is a Podcast?
Media produced on a regular basis
Consumable everywhere
Not just in web browser

6. What is a Podcast?
Media produced on a regular basis
Consumable everywhere
Not just in web browser
Downloadable

7. What is a Podcast?
Media produced on a regular basis
Consumable everywhere
Not just in web browser
Downloadable
Automatically downloadable

8. Not just in the browser

9. Not just in the browser
Don’t use embeds exclusively
YouTube
Blip.tv
Soundcloud

10. Not just in the browser
Don’t use embeds exclusively
YouTube
Blip.tv
Soundcloud
Make sure your file is downloadable

11. Not just in the browser
Don’t use embeds exclusively
YouTube
Blip.tv
Soundcloud
Make sure your file is downloadable
Put out audio if possible

12. Not just in iTunes

13. Not just in iTunes
Not everyone uses iTunes

14. Not just in iTunes
Not everyone uses iTunes
Allow downloading in other podcatchers

15. Not just in iTunes
Not everyone uses iTunes
Allow downloading in other podcatchers
Ensure that you have a link to your RSS feed, not just
the iTunes store link

16. Enclosures

17. Enclosures
Your podcast is your feed

18. Enclosures
Your podcast is your feed
Make sure you have <enclosures>

19. Enclosures
Your podcast is your feed
Make sure you have <enclosures>

20. Tools to Help

21. Tools to Help
Feedburner

22. Tools to Help
Feedburner
Powerpress

23. Feedburner

24. Feedburner
Great tool

25. Feedburner
Great tool
Gives stats

26. Feedburner
Great tool
Gives stats
Ensures you have valid feed

27. Feedburner
Great tool
Gives stats
Ensures you have valid feed
Automatically creates enclosures

29. Powerpress

30. Powerpress
Podcasting plugin for Wordpress

31. Powerpress
Podcasting plugin for Wordpress
Adds <enclosure> to your feed

32. Powerpress
Podcasting plugin for Wordpress
Adds <enclosure> to your feed
Gives Flash player

33. Powerpress
Podcasting plugin for Wordpress
Adds <enclosure> to your feed
Gives Flash player

34. Powerpress
Podcasting plugin for Wordpress
Adds <enclosure> to your feed
Gives Flash player

35. Questions?
will@spaetzel.com
@spaetzel