Presentation of our Sustainable Development Departement at SPE Tourism consulting company based in France http://www.spetourism.com

1. Sustainable Development Department
« Sustainable Development applied to tourism industry »

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SPE Tourism is a consulting, engineering company
specialised on sustainable & local development applied to
tourism.
The company has been created by M. Guillaume CROMER &
M. Manuel MIROGLIO in 2008 to offer specific & dedicated
tools to the needs of French & international players
committed to tourism.
Now, 4 experts work at SPE Tourism. Based in Paris, it
support its clients at each steps of tourist projects: from
strategy to final audit, passing engineering, training &
promotion.

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SPE Tourism is now divided into 2 departements:
◦ Sustainable development applied on tourism sector
◦ Sustainable tourism as a tool to local development
It guarantees the quality and the requirement of the
French reference in tourism engineering.
SPE Tourism experts have a solid field experience and
master the territorial approach based on the three pillars
of sustainable development (economic, environmental,
social). This expertise provides to the clients a practical &
quality support that best meets local issues.

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A complementary approach of a « ground » team
In France & abroad, SPE Tourism consulting company is a
french referent specialized in sustainable development &
local development applied to tourism.
Governance & assessment techniques developed by SPE
Tourism ensure the strategic, technical & operating
interface between local & global problems in project
management.
This expertise is concrete thanks to real « ground »
experiences & complentaries and various skills.

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… in a CSR approach
SPE Tourism, as part of its approach to Corporate
Social Responsibility (CSR) is part of the Workers'
Cooperative Society Coopaname production (Scop-
SA).
As a desire to demonstrate its commitment, a
development fund has been set in place to offset the
greenhouse gas emissions during the business trips
of the team SPE Tourism.

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towards a comprehensive range of services and integrated
With its expertise, SPE Tourism offers tourism stakeholders and
development, public and private, to guide them towards action, practical,
efficient and responsive. We support our customers at the heart of the
implementation of the approach of responsible tourism, since the strategy
until the final audit of the project cycle.
The viability of a sustainable tourism project based on its overall
coordination and management mechanisms for sustainability. This requires
engineering a methodology under control of the cycle: strategic design,
stakeholder mobilization, liaising with the teams, the implementation of
actions and the governance and evaluation at all stages and that, upon
release of the shares.
If necessary, SPE Tourism provides techniques for the operational phase can
lead to certification or label, a guarantee of quality as a socially responsible
approach sustainable.

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Guillaume Cromer
International expert on sustainable tourism, Guillaume Cromer
worked in France and abroad (Nepal, Kyrgyzstan, Vietnam,
Kenya, Cameroon, etc..) on engineering missions and studies in
sustainable tourism and ecotourism. He regularly participates in
major business & tourism schools in specialized Masters or MBA.
It also trains teachers and professionals BTS Tourism sector on
the issue of sustainable development.
Treasurer of the International Coalition for Responsible Tourism ,
member of the Board of Directors of the World Tourism Expert
Association, member of French Committee for Sustainable
Development of Tourism and the French Association of
Scientific Experts and Tourism, Guillaume Cromer has invested
many years in engineering and sustainable tourism.
His mail : g.cromer@spetourism.com

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Jeanne Brette
Consultant specializing in the Monitoring and Evaluation and Audit of
responsible tourism projects, Jeanne is also a trainer. After creating an
engineering company on tourism and sustainable development, she chose to
join SPE Tourism, to put into practice its strategy of collaboration networks.
His expertise focuses on governance arrangements in multi (North-South). In
France, she applies to the tourism sectors and stakeholders involved in the
development of territories (Master Plans, Agenda 21 ...).
Internationally, Jeanne co-designed and coordinated locally in Madagascar, a
program of Decentralized Cooperation to support sustainable tourism in
partnership with the Ministry of Foreign and European Affairs, the Ile-De-
France region, the city of Antananarivo and a dozen local and international
actors.
With studies in journalism, she was formerly head of section at
Easyvoyage.com, a French portal on tourism and travel, she has evaluated
more than 400 hotels on a grid of 120 criteria, and produced reports on a
twenty destinations areas Europe, Caribbean, Indian Ocean and
Mediterranean.
Her mail : j.brette@spetourism.com

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Daouda Tall
After working in NGOs and co-founded one of the leading travel agencies
specializing in professional responsible tourism in West Africa, Daouda
Tall acquired a very practical field experience. He has led various training
courses focusing on the relationship between sustainable tourism and
local development for the benefit of local actors.
In addition, he has collaborated with organizations and networks of
organizations such as CONCORD Europe, the European NGO
Confederation for Relief and Development at the European Union, and the
Network of National Platforms of NGOs in Africa West and Central Africa.
Consultant specializing in development issues in developing countries
(Africa, Asia, Latin America), Daouda holds Master 2 "International
Cooperation and Development - Risk Management in the Global South"
Sciences Po Bordeaux.
It also has good knowledge of business rules specific to business
associations.
His email : d.tall@spetourism.com

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Strategic Studies:
◦ Strategy for sustainable tourism development
of territories - Approach "Responsible
Tourism"
◦ Organizational strategy
◦ Marketing Plan
◦ Ecotourism & Sustainable Tourism tourist
development Scheme
◦ Communications strategy and marketing
◦ Market Studies
◦ Clients Studies

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Operational studies:
◦ Feasibility study tourism
◦ Support for Project Management of tourist
projects
◦ Sustainability and CSR diagnostics for tourism
businesses
◦ Help design and implementation of tourism
projects and ecotourism

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Audit - internal and external evaluation:
◦ Diagnosis and implementation of the device
◦ Support for CSR Process: interface
management and governance
◦ Accompanying the certification and labeling
◦ Audit & recommendations for action

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The firm is the French training leader in the field of
sustainable tourism.
It trains professionals, future or ongoing exercise,
practice and the technical implementation of this area,
under concrete and pragmatic aspects, tailored to
specialties tourism sectors.
SPE Tourism is training the future professionals of the
tourism sector in many business & tourism school within
specialized Masters or MBA.
Its training also intend to employees of tourism
businesses, the management staff closer to the technical
and operational teams.

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Continuing training – groups:
SPE Tourism trainers can intervene with students, professors, politicians
and professionals of the tourism sector, intra or inter company on the
following topics:
Sustainable Development and Tourism
Responsible Tourism and Local Agenda 21
Ecotourism
The foundations of sustainable development integration
Sustainability applied for jobs in Travel - What procedure?
How to adapt tourism to the growing demand for responsible tourism?
Trades and Opportunities in Sustainable Tourism
The courses are eligible for DIF (Individual Training Right) and thus allow
companies to adapt to the growing demand for information and
understanding of the field. Moreover, they and anticipate new regulations
to practices more friendly for humans and the environment, be it tourism
or other business associates.

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Individual Training:
Jobs and Opportunities in Sustainable Tourism:
Background:
Dreaming of your values combine sustainable development with your
passion for international travel, so you need to integrate the sustainable
tourism community. Suite at the request of many young tourism
professionals and persons in retraining, the firm SPE Tourism has decided
to launch specific training, shorter than half a day to bring you answers
about market realities of employment in responsible tourism. After you
have explained the outline of the concept of sustainable development
applied to tourism, your trainer will show you the jobs and opportunities
for entrepreneurship in this sector is now growing fast. Through clear and
specific job profiles, it will give you good advice to address this area and
position itself well on the labor market.
Educational objectives of the training:
- Understand the market context of responsible tourism
- Make different areas of the tourism and sustainable development in
tourism
- Consider opportunities for entrepreneurship in the sector.

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The promotion is now a priority for tourism projects. Be well
known on the market is responding to the economic viability of
projects.
Thus, in an industry as competitive as tourism, the firm SPE
Tourism has become aware of any interest to support its
customers on issues related to the promotion and
communication of tourism projects.
Using its network of preferred partners (agency responsible
communication La Patte Blanche and Viatao Publishing House),
the firm can assist you with the following benefits:
◦ Communications strategy and marketing . Implementing tools web / print
◦ Achieving responsible tourism guides Tao and The Natural Guide in
partnership with Viatao
◦ Supporting events: conferences and conducting roundtables
◦ Support for media plans: preparation of press kits
◦ Journalistic investigations, records, interviews, collection of evidence ...

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GAS Association (France): Coaching Association Board PSM as part of a
DLA for the establishment of a center responsible tourism in Benin.
Kasigau Conservation Trust (Kenya): Study of recovery of a community
ecotourism project Kasigau
OECD (Colombia): Study report on two draft responsible tourism in
France: It will visit (Paris), Marsh Vigueirat (Camargue) for an international
seminar in Bogotá organized by the OECD Development Strategy Local:
exchange experiences between Latin American countries and the
countries of the OECD. "
AFRECAM / Cameroonian Ministry of Tourism: Feasibility study, support
and training to community-based ecotourism projects
Cameroon Ministry of Tourism: Pre-Feasibility Study for the strategy of
ecotourism development on the island of Dipikar

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Tourism Initiative Fund (Swiss NGO) project operational planning,
research and partnerships interface, communication support
EcoTanana (Project Micro Finance & Sustainable Tourism): Search for financing
(OSI Scac Embassy of France - MAE) and project coordination (SCAC - MAE)
Craft village ecotourism project for decentralized cooperation (Madagascar):
Feasibility study commissioned by the RIF - USA & Retrieval financing for ST-EP
Foundation (UNWTO) and the MFA

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Continuing professional Training:
Teacher Training BTS Tourism to issues of sustainable
development applied to tourism in 2010 in partnership with
FFTST (French Federation of Scientists and Technicians of
Tourism).
Training day held with project leaders in tourism:
◦ Sustainable Tourism: Introduction and development of your project
◦ Sustainable Tourism: Development and Financing Your Project
Training half-day to the general public:
◦ Jobs and Opportunities in Sustainable Tourism
Strengthening local capacity for tourism in Morocco (Mobadara,
Friends of the Val d'Ifrane) and Kyrgyzstan (Kochkor)

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Training in responsible tourism, local development
and management of cooperative projects:
LIANES CO (Platform Association International
Solidarity - Nord Pas de Calais)
CERAPCOOP (Platform Association International
Solidarity - Auvergne)
CISV Senegal (Italian NGO)
Workshop - Awareness Seminar Responsible
Tourism with tourism professionals Cameroon
“How to adapt its product to the concept of
responsible tourism?"
"Economic interest to engage in responsible
tourism?"
"How to fight against sex tourism?"

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Student training
Training modules at the Institut Catholique de Paris, ISC
Paris, at Rouen Business School, La Rochelle Business
School of Tourism, the ISEAM Marne-La-Vallee, European
School or to ETS the IETF in Paris the following modules:
"Tourism and Sustainable Development" - 15 hours
"Community Tourism & Valuation of Cultural Heritage and
Human"
"Ecotourism, Natural Heritage Enhancement &
Environmental Education"
"Careers and Opportunities in Sustainable Tourism"
ESSEC Cergy-Pontoise: Intervention in a debate on tourism
and sustainable development "methodologies,
perspectives and strategies"

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organization:
Events organization:
. Fair-Festival "Leaving Otherwise," 1st Festival of Solidarity Responsible Travel - 5 &
6 April 2008, Paris
. World Day for Responsible Tourism - "No to Sexual Tourism, Crime without
Frontiers - June 2, 2007, Paris & Yaounde, Cameroon
. World Day for Responsible Tourism - "Responsible Tourism, a tool in the fight
against poverty" Country of Honour: Haiti - June 3, 2008, Paris
. World Day for Responsible Tourism - "Tourism & Water Resources" Country of
Honour: Cameroon - June 2, 2009, Paris
. World Day for Responsible Tourism - "Responsible Tourism & Rural Heritage -
Territory of honor: The Balkans - June 2, 2010
. 1st National Forum for Responsible Tourism, Chambéry of 11 to 13 June 2010
Organization of day and night to promote an area, structure or a tourism product:
. Cultural Immersion Day on Latin America in Paris, Association of Adventure World's
End (ABM)

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Co-
Co-production of a documentary film about the journey of a Solidarity Caravan
across West Africa as a prelude to the 3rd edition of the IFSW (International Forum on
Solidarity Tourism)
Conferences (Salon Going Otherwise ECORISMO Show, Sup de Co - La Rochelle, World
Day for Responsible Tourism, Artisans du Monde Salon MAP, Top Resa, etc.).
Animation roundtables
CADR (Rhône-Alpes): Collective of Associations for Development: Animation
Roundtable "How to create synergies European sustainable tourism? "Under the
European Fair Trade Fair Equisol
Salon Vivre Autrement (Vincennes): Animation of the roundtable "The practices of
tourism operators specializing in community, social solidarity"
Tourist guides:
Tao Guide Vietnam Publisher Viatao
Tao Guide to Britain (France) Publisher Viatao

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On Internet:
www.spetourism.com
By mail:
contact@spetourism.com
By phone:
+33(0)6.99.29.47.29.
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