We have compiled some conversation ideas for August, so you don’t have to! Virtually every major social group has its own special day this month, offering brands numerous chances to step in and create a following for themselves by saying the right things at the right time.

1. We have compiled some conversation ideas for August, so
you don’t have to!
August
Happy Friendship Day

2. August has something for every one.
Virtually every major social group has its own special day this month,
offering brands numerous chances to step in and create a following
for themselves by saying the right things at the right time.
There are national festivals, family celebrations, sporting events and
overall plenty of room to strike great conversations.
Your users are searching for diverse bits of information this month
and you have enviable opportunity to know what they’re thinking.
Here are some conversation starters for you.

3. Friendship Day- Aug 2nd
Queries about Friendship Day pick up around the
20th of the previous month, which is when users
search for quotes and images embodying the
spirit of the day, most likely to share with their
own friends virtually.
Brands can highlight the value of friendship in
terms of their own particular offerings; an NGO
can ask for a friendly donation, an e-commerce
player can plan a sale with friendship themed
gifts. Contests on best quotes, best pictures, best
stories, etc. do splendidly around this time.

4. International Youth Day- Aug 12th
Celebrated on 12th August, this day is of
particular significance because of whom it
celebrates: the youth, which is the most active
audience any brand can hope to have on
social media. Most queries thus come from
metropolitan cities, where the access to the
web is much higher.
Brands can use this day to celebrate the youth
by highlighting their positives- whether they
are customers or employees or leaders.

5. Independence Day- Aug 15th
The Indian Independence day is a momentous
occasion because it throws into the limelight
anything and everything related with
nationalism and patriotism- from Bollywood
references to the Prime Minister’s Speech to
the discussion of national policies and reforms.
Brands can add their voice to the celebration
or seek to offer celebration suggestions to
users.

6. 40th Anniversary of Sholay
An event sure to gather a lot of attention is
the 40th anniversary of the iconic Bollywood
film, Sholay, on the 15th of August, 2015.
40 years on, this is a film that continues to
circle the mind space of every film lover in
the country and is a topic of conversation
that brands can find a number of ways to be
a part of. References made to characters,
song lyrics and momentous scenes can add
an element of humour to any brand’s
communication with its users.

7. Rakshabandhan and Onam
Rakshabandhan on 29th August and Onam on 28th August, are both celebratory
festivals and cause quite a happy stir across Social Media. Searches around recipes,
gifts, messages etc. for both the festivals go up about two weeks prior to the
festivals.

8. US Open
The US Open, starting on August 31st, is one
of the most prestigious titles in the world of
tennis and there is always a lot of curiosity
around it. Searches around players, past
matches and broadcast schedules surge,
creating a lot of buzz on social media.
There is also an increase in searches around
fashion and lifestyle which go up during the
US Open. Users are interested to know about
celebrity sightings at matches, their fashion
choices, etc.

9. Calendar Events
Women’s Equality Day on 26th August will spur
discussion on Gender Equality, Feminism and Women’s
Rights- all discussions in which brands should aim to
tactfully Include themselves.
World Humanitarian Day on 19th August is a great
opportunity for brands to flaunt their CSR and goodwill
efforts. It’s also a great day to raise money for worthy
causes across the globe.
International Photography Day on 19th August is a great
chance for brands to celebrate their support of the arts
and create share worthy content.

10. International Cat Day on 8th August will
be a field day for marketers who play
their cards right- nothing causes more
web buzz than a cute cat.
Belgium Grand Prix beginning on the
23rd, the National Sports Day on 29th
August can be leveraged by brands to
celebrate victories and support
upcoming sports.
Calendar Events

11. Thanks!