A curtain raiser to God Father of #ContentMarketing - Joe Pulizzi. Here are some of his quotes you should read. Keep checking this space for more the upcoming interview with him.

1. Joe Pulizzi – Soundbites

2. “Viral happens after 10,000 pieces of
content”

3. “Branded content gives content marketing a
bad name. It’s a word created by the world of
paid media … by advertisers, agencies, and
media planners.”

4. “We’re thinking of [content marketing] as part
of our … IT strategy, our communication
strategy, but not as our business strategy.”

5. “It takes time to build a loyal audience.
Brands that don’t have the patience can
engage in pilot programs, where short-term
successes can be measured and built upon
like increased search engine rankings, social
shares, and subscriber growth.”

6. “If you don’t give away some content, nothing
happens. The content itself markets to the
audience you’re trying to build, one that is
loyal, loves and trusts you. And because they
trust the content you send them, they will buy
from you.”

7. Kevin Spacey on the call Joe made to him to
invite him as keynote speaker.
“Hey Kevin! I got this opportunity you wont wanna miss. There’s this nice
little event I throw every year. You gotta be there. Can you do that for me
spaceman?
It’s a real classy affair…orange candy…orange soda & it’s in Cleveland.”

8. “For each article, Upworthy writes a minimum
of 25 different headlines. Then the company
does various A/B tests with its subscription
lists to see which headline led to the most e-
mail opens and the most shares.”

9. “More and more, I find that the best Content
Inc. programs revolve around aspirations, not
needs.”

10. “Good content marketing makes a person
stop, read, think, and behave differently.”

11. “Let’s say someone rounded up all your
content and placed it in a box, like it
never existed. Would anyone miss it?
Would you leave a gap in the
marketplace?”

12. #EngageUnfoolishly