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THE MINIMUM LOVEABLE PRODUCT
@ W E L O V E L E A N
L A U R E N C E M c C A H I L L / C A M P U S L O N D O N / S E P T E M...
9/10
STARTUPS
FAIL
5MINS
LIFE’S TOO SHORT…
TO BUILD SOMETHING NOBODY WANTS
CHEAP AND FAST
NOT GOOD
GOOD AND FAST
NOT CHEAP
CHEAP AND GOOD
NOT FAST
“
IF YOU CAN'T FIT
EVERYTHING IN WITHIN
THE TIME AND BUDGET
ALLOTTED THEN DON'T
EXPAND THE TIME AND
BUDGET. INSTEAD,
PULL ...
THE VISION
THINK
BIG
START SMALL
LEARN
FAST
5MINS
PIVOT = A CHANGE IN STRATEGY
NOT A CHANGE IN VISION
“BACK WHEN PIVOTS
WERE STILL CALLED F**K-UPS”
THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE
IT AIN’T EASY
BEING LEAN
FOCUS
WHO ARE YOU MAKING THIS FOR?
CREATE AN
EMPATHY MAP
OR PERSONAS
“
THE VERSION OF A NEW PRODUCT THAT
BRINGS THE MAXIMUM AMOUNT OF
VALIDATED LEARNING ABOUT
CUSTOMERS WITH THE LEAST EFFORT.
MINIMUM VIABLE PRODUCT
“
USING A MERELY VIABLE
PRODUCT IS LIKE VISITING
SOMEONE IN AN INTENSIVE
CARE UNIT. THEY’RE ALIVE,
BUT NOT FUN TO SPEND
TI...
“
IF YOU DECIDE TO BUILD A FEATURE,
YOU SHOULD LIVE UP TO AT LEAST A
BASIC STANDARD OF EXECUTION ON
THE EXPERIENCE SIDE.
KANO MODEL
“
THE VERSION OF A NEW PRODUCT THAT
BRINGS THE MAXIMUM AMOUNT OF
LOVE FROM CUSTOMERS WITH THE
LEAST EFFORT.
MINIMUM LOVEABLE PRODUCT
VIABLE DELIGHTFUL
REMARKABLE TRIBAL
GAIN A FOLLOWING
WHILE EXPLORING
OPPORTUNITIES
VIABLE
VANITY Flickr image from angermann
VALIDATION
DELIGHTFUL
DESIGN
FOR
EMOTION
(n) ROBOT
A PERSON WHO WORKS
MECHANICALLY WITHOUT
ORIGINAL THOUGHT,
ESPECIALLY ONE WHO
RESPONSES AUTOMATICALLY
TO THE COMM...
REMARKABLE
“
IF YOU MAKE CUSTOMERS
UNHAPPY IN THE
PHYSICAL WORLD, THEY
MIGHT EACH TELL 6
FRIENDS. IF YOU MAKE
CUSTOMERS UNHAPPY
ON TH...
THE NET PROMOTER SCORE
TRIBAL
START
WITH
WHY?
BUILD YOUR TRIBE
IF YOU CARE
THEY’LL CARE
WHO’S GONNA LOVE YA?
YOUR VISION
SHOULD GUIDE YOU
Flickr image from B4bees
KNOW YOUR CUSTOMERS
AND THEIR WORLD
SHOW YOUR PERSONALITY
GET THEM HOOKED
BUILD YOUR BRAND FROM DAY1
BUT…
BE AWARE
A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA
OR
A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED DESIGN
GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
Beyond MVP: Creating a product that customers
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Beyond MVP: Creating a product that customers

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Slides from my talk at Google Campus London at the 'Beyond MVP: How to create a product customers love' event.

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Beyond MVP: Creating a product that customers

  1. 1. THE MINIMUM LOVEABLE PRODUCT @ W E L O V E L E A N L A U R E N C E M c C A H I L L / C A M P U S L O N D O N / S E P T E M B E R 2 0 1 4
  2. 2. 9/10 STARTUPS FAIL
  3. 3. 5MINS LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS
  4. 4. CHEAP AND FAST NOT GOOD
  5. 5. GOOD AND FAST NOT CHEAP
  6. 6. CHEAP AND GOOD NOT FAST
  7. 7. “ IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE
  8. 8. THE VISION
  9. 9. THINK BIG
  10. 10. START SMALL
  11. 11. LEARN FAST
  12. 12. 5MINS PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION
  13. 13. “BACK WHEN PIVOTS WERE STILL CALLED F**K-UPS”
  14. 14. THE SPEED V QUALITY TRADE-OFF LAUNCHING EARLY QUALITY OF EXPERIENCE
  15. 15. IT AIN’T EASY BEING LEAN
  16. 16. FOCUS
  17. 17. WHO ARE YOU MAKING THIS FOR?
  18. 18. CREATE AN EMPATHY MAP
  19. 19. OR PERSONAS
  20. 20. “ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.
  21. 21. MINIMUM VIABLE PRODUCT
  22. 22. “ USING A MERELY VIABLE PRODUCT IS LIKE VISITING SOMEONE IN AN INTENSIVE CARE UNIT. THEY’RE ALIVE, BUT NOT FUN TO SPEND TIME WITH.
  23. 23. “ IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.
  24. 24. KANO MODEL
  25. 25. “ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.
  26. 26. MINIMUM LOVEABLE PRODUCT
  27. 27. VIABLE DELIGHTFUL REMARKABLE TRIBAL
  28. 28. GAIN A FOLLOWING WHILE EXPLORING OPPORTUNITIES
  29. 29. VIABLE
  30. 30. VANITY Flickr image from angermann
  31. 31. VALIDATION
  32. 32. DELIGHTFUL
  33. 33. DESIGN FOR EMOTION
  34. 34. (n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
  35. 35. REMARKABLE
  36. 36. “ IF YOU MAKE CUSTOMERS UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET, THEY CAN EACH TELL 6,000 FRIENDS. JEFF BEZOS
  37. 37. THE NET PROMOTER SCORE
  38. 38. TRIBAL
  39. 39. START WITH WHY?
  40. 40. BUILD YOUR TRIBE
  41. 41. IF YOU CARE THEY’LL CARE
  42. 42. WHO’S GONNA LOVE YA?
  43. 43. YOUR VISION SHOULD GUIDE YOU Flickr image from B4bees
  44. 44. KNOW YOUR CUSTOMERS AND THEIR WORLD
  45. 45. SHOW YOUR PERSONALITY
  46. 46. GET THEM HOOKED
  47. 47. BUILD YOUR BRAND FROM DAY1
  48. 48. BUT… BE AWARE
  49. 49. A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA OR A VALUABLE BUSINESS IDEA HINDERED BY A FLAWED DESIGN
  50. 50. GET THE BALANCE RIGHT LAUNCHING EARLY QUALITY OF EXPERIENCE
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Slides from my talk at Google Campus London at the 'Beyond MVP: How to create a product customers love' event.

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