Slides from my talk at Google Campus London at the 'Beyond MVP: How to create a product customers love' event.

1. THE MINIMUM LOVEABLE PRODUCT
@ W E L O V E L E A N
L A U R E N C E M c C A H I L L / C A M P U S L O N D O N / S E P T E M B E R 2 0 1 4

9. 9/10
STARTUPS
FAIL

10. 5MINS
LIFE’S TOO SHORT…
TO BUILD SOMETHING NOBODY WANTS

12. CHEAP AND FAST
NOT GOOD

13. GOOD AND FAST
NOT CHEAP

14. CHEAP AND GOOD
NOT FAST

15. “
IF YOU CAN'T FIT
EVERYTHING IN WITHIN
THE TIME AND BUDGET
ALLOTTED THEN DON'T
EXPAND THE TIME AND
BUDGET. INSTEAD,
PULL BACK THE SCOPE

16. THE VISION

17. THINK
BIG

18. START SMALL

19. LEARN
FAST

20. 5MINS
PIVOT = A CHANGE IN STRATEGY
NOT A CHANGE IN VISION

21. “BACK WHEN PIVOTS
WERE STILL CALLED F**K-UPS”

22. THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE

24. IT AIN’T EASY
BEING LEAN

26. FOCUS

31. WHO ARE YOU MAKING THIS FOR?

35. CREATE AN
EMPATHY MAP

36. OR PERSONAS

38. “
THE VERSION OF A NEW PRODUCT THAT
BRINGS THE MAXIMUM AMOUNT OF
VALIDATED LEARNING ABOUT
CUSTOMERS WITH THE LEAST EFFORT.

39. MINIMUM VIABLE PRODUCT

40. “
USING A MERELY VIABLE
PRODUCT IS LIKE VISITING
SOMEONE IN AN INTENSIVE
CARE UNIT. THEY’RE ALIVE,
BUT NOT FUN TO SPEND
TIME WITH.

41. “
IF YOU DECIDE TO BUILD A FEATURE,
YOU SHOULD LIVE UP TO AT LEAST A
BASIC STANDARD OF EXECUTION ON
THE EXPERIENCE SIDE.

42. KANO MODEL

43. “
THE VERSION OF A NEW PRODUCT THAT
BRINGS THE MAXIMUM AMOUNT OF
LOVE FROM CUSTOMERS WITH THE
LEAST EFFORT.

44. MINIMUM LOVEABLE PRODUCT

45. VIABLE DELIGHTFUL
REMARKABLE TRIBAL

46. GAIN A FOLLOWING
WHILE EXPLORING
OPPORTUNITIES

47. VIABLE

48. VANITY Flickr image from angermann

49. VALIDATION

50. DELIGHTFUL

51. DESIGN
FOR
EMOTION

52. (n) ROBOT
A PERSON WHO WORKS
MECHANICALLY WITHOUT
ORIGINAL THOUGHT,
ESPECIALLY ONE WHO
RESPONSES AUTOMATICALLY
TO THE COMMANDS OF
OTHERS

55. REMARKABLE

56. “
IF YOU MAKE CUSTOMERS
UNHAPPY IN THE
PHYSICAL WORLD, THEY
MIGHT EACH TELL 6
FRIENDS. IF YOU MAKE
CUSTOMERS UNHAPPY
ON THE INTERNET, THEY
CAN EACH TELL 6,000
FRIENDS.
JEFF BEZOS

58. THE NET PROMOTER SCORE

59. TRIBAL

60. START
WITH
WHY?

61. BUILD YOUR TRIBE

62. IF YOU CARE
THEY’LL CARE

64. WHO’S GONNA LOVE YA?

65. YOUR VISION
SHOULD GUIDE YOU
Flickr image from B4bees

66. KNOW YOUR CUSTOMERS
AND THEIR WORLD

67. SHOW YOUR PERSONALITY

68. GET THEM HOOKED

69. BUILD YOUR BRAND FROM DAY1

70. BUT…
BE AWARE

71. A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA
OR
A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED DESIGN

72. GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE