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THE MINIMUM LOVEABLE PRODUCT
@ W E L O V E L E A N
U X C A F É L O N D O N / M A R C H 2 0 1 4
5
MINS
LIFE’S TOO SHORT…
TO BUILD SOMETHING NOBODY WANTS
THINK
START SMALL
LEARN
FAST
THE VISION
5
MINS
PIVOT = A CHANGE IN STRATEGY
NOT A CHANGE IN VISION
“BACK WHEN PIVOTS
WERE STILL CALLED F**K-UPS”
THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE
IT AIN’T EASY
BEING LEAN
“
IF YOU CAN'T FIT
EVERYTHING IN WITHIN
THE TIME AND BUDGET
ALLOTTED THEN DON'T
EXPAND THE TIME AND
BUDGET. INSTEAD,
PULL ...
FOCUS
WHO ARE YOU DESIGNING FOR?
“
THE VERSION OF A NEW PRODUCT
THAT BRINGS THE MAXIMUM
AMOUNT OF VALIDATED LEARNING
ABOUT CUSTOMERS WITH THE
LEAST EFFORT.
MINIMUM VIABLE PRODUCT
“
USING A MERELY VIABLE
PRODUCT IS LIKE
VISITING SOMEONE IN
AN INTENSIVE CARE
UNIT. THEY’RE ALIVE,
BUT NOT FUN TO SPEND
TI...
“
IF YOU DECIDE TO BUILD A
FEATURE, YOU SHOULD LIVE UP TO
AT LEAST A BASIC STANDARD OF
EXECUTION ON THE EXPERIENCE
SIDE.
“
THE VERSION OF A NEW PRODUCT
THAT BRINGS THE MAXIMUM
AMOUNT OF LOVE FROM
CUSTOMERS WITH THE LEAST
EFFORT.
MINIMUM LOVEABLE
VIABLE DELIGHTFUL
REMARKABLE TRIBAL
GAIN A FOLLOWING
WHILE EXPLORING
OPPORTUNITIES
VIABLE
VANITY
Flickr image from angermann
VALIDATION
DELIGHTFUL
DESIGN
FOR
EMOTION
(n) ROBOT
A PERSON WHO WORKS
MECHANICALLY WITHOUT
ORIGINAL THOUGHT,
ESPECIALLY ONE WHO
RESPONSES
AUTOMATICALLY TO THE
COMM...
REMARKABLE
“
IF YOU MAKE
CUSTOMERS UNHAPPY
IN THE PHYSICAL
WORLD, THEY MIGHT
EACH TELL 6 FRIENDS.
IF YOU MAKE
CUSTOMERS UNHAPPY
ON TH...
THE NET PROMOTER SCORE
TRIBAL
START
WITH
WHY?
BUILD YOUR TRIBE
IF YOU CARE
THEY’LL CARE
WHO’S GONNA LOVE
YA?
HAVE A STRONG VISION
KNOW YOUR AUDIENCE
SHOW YOUR PERSONALITY
GET THEM HUNGRY FOR MORE
BUILD YOUR BRAND FROM DAY 1
BUT…
BE AWARE
A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA
OR
A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED
DESIGN
GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE
THANKS!
IF YOU WANT TO DO AN MLP E-COURSE
RESISTER YOUR INTEREST
THANKS!
THE HAPPY STARTUP SCHOOL
REALISING DREAMS, ONE ST...
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