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THE MINIMUM LOVEABLE PRODUCT
@ W E L O V E L E A N
U X C A F É L O N D O N / M A R C H 2 0 1 4
5
MINS
LIFE’S TOO SHORT…
TO BUILD SOMETHING NOBODY WANTS
THINK
START SMALL
LEARN
FAST
THE VISION
5
MINS
PIVOT = A CHANGE IN STRATEGY
NOT A CHANGE IN VISION
“BACK WHEN PIVOTS
WERE STILL CALLED F**K-UPS”
THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE
IT AIN’T EASY
BEING LEAN
“
IF YOU CAN'T FIT
EVERYTHING IN WITHIN
THE TIME AND BUDGET
ALLOTTED THEN DON'T
EXPAND THE TIME AND
BUDGET. INSTEAD,
PULL BACK THE SCOPE
FOCUS
WHO ARE YOU DESIGNING FOR?
“
THE VERSION OF A NEW PRODUCT
THAT BRINGS THE MAXIMUM
AMOUNT OF VALIDATED LEARNING
ABOUT CUSTOMERS WITH THE
LEAST EFFORT.
MINIMUM VIABLE PRODUCT
“
USING A MERELY VIABLE
PRODUCT IS LIKE
VISITING SOMEONE IN
AN INTENSIVE CARE
UNIT. THEY’RE ALIVE,
BUT NOT FUN TO SPEND
TIME WITH.
“
IF YOU DECIDE TO BUILD A
FEATURE, YOU SHOULD LIVE UP TO
AT LEAST A BASIC STANDARD OF
EXECUTION ON THE EXPERIENCE
SIDE.
“
THE VERSION OF A NEW PRODUCT
THAT BRINGS THE MAXIMUM
AMOUNT OF LOVE FROM
CUSTOMERS WITH THE LEAST
EFFORT.
MINIMUM LOVEABLE
VIABLE DELIGHTFUL
REMARKABLE TRIBAL
GAIN A FOLLOWING
WHILE EXPLORING
OPPORTUNITIES
VIABLE
VANITY
Flickr image from angermann
VALIDATION
DELIGHTFUL
DESIGN
FOR
EMOTION
(n) ROBOT
A PERSON WHO WORKS
MECHANICALLY WITHOUT
ORIGINAL THOUGHT,
ESPECIALLY ONE WHO
RESPONSES
AUTOMATICALLY TO THE
COMMANDS OF OTHERS
REMARKABLE
“
IF YOU MAKE
CUSTOMERS UNHAPPY
IN THE PHYSICAL
WORLD, THEY MIGHT
EACH TELL 6 FRIENDS.
IF YOU MAKE
CUSTOMERS UNHAPPY
ON THE INTERNET,
THEY CAN EACH TELL
6,000 FRIENDS.
JEFF BEZOS
THE NET PROMOTER SCORE
TRIBAL
START
WITH
WHY?
BUILD YOUR TRIBE
IF YOU CARE
THEY’LL CARE
WHO’S GONNA LOVE
YA?
HAVE A STRONG VISION
KNOW YOUR AUDIENCE
SHOW YOUR PERSONALITY
GET THEM HUNGRY FOR MORE
BUILD YOUR BRAND FROM DAY 1
BUT…
BE AWARE
A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA
OR
A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED
DESIGN
GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE
THANKS!
IF YOU WANT TO DO AN MLP E-COURSE
RESISTER YOUR INTEREST
THANKS!
THE HAPPY STARTUP SCHOOL
REALISING DREAMS, ONE STARTUP AT A TIME

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