Presentation by Dave Angulo (Co-Founder of Spot Influence) at Defrag 2011. More info: http://spotinfluence.com/ Related Blog post: http://blog.spotinfluence.com/?p=269

1. Death of Demographics:
Moving beyond Consumer Profiling
@daveangulo | www.spotinfluence.com

2. http://moneyland.time.com/2011/07/19/marketers-dream-demographic-the-smartphone-mom/

3. Other generalizations include...
http://www.life360.com/blog/the-rise-of-the-smartphone-mom-infographic-3

4. Demographics is about remotely dealing with generalized
abstractions of people.
You can then pick a subset of them and ask detailed questions to
understand them better.
Survey
+

5. But... people are already talking about everything online!
Via Twitter, Blogs, LinkedIn, etc.

6. And there are hundreds of millions of people online
who are actively communicating their opinions about everything.

7. “Big Data” technologies finally enable us to capture
and understand these conversations, at scale.

8. So, adding it all up ...
Public content
posted on:
+ + =
Blogs RSS Real Data on
Any URL Actual People

9. As a business, would you rather have ...
Insights on your actual
Broad Generalizations audience and potential customers
OR

10. At Spot Influence, we’re building a data platform to enable those insights.

11. Thanks!
Dave Angulo, Co-Founder
Web: www.spotinfluence.com
Email: info@spotinfluence.com
Twitter: @spotinfluence